Core Idea - The article emphasizes the strategic collaboration between Alibaba and Google, positioning Alibaba as a "fishing pond" for initial customer acquisition and Google as a "fishing rod and private fishing ground" for brand building and high-value orders [3][4]. Alibaba International Station - Alibaba is described as a super traffic pond with advantages such as large traffic, quick setup, and rapid inquiry generation, but it suffers from a noisy environment and intense price competition [3]. - The platform helps businesses validate products and accumulate initial customers, although the customers are primarily platform-dependent [3]. Google and Independent Sites - Google, combined with an independent site, serves as a private fishing ground that allows for brand shaping, customer retention, and acquisition of high-value orders, albeit with a slower startup and the need for professional skills [4]. - The independent site enhances brand influence and trust, which can positively impact Alibaba store conversions [4]. Traffic Synergy - The first strategy involves traffic synergy, connecting public and private domains by using Alibaba data to inform Google advertising campaigns [5]. - Businesses can download visitor data from Alibaba to identify frequently visiting companies that did not inquire, allowing for targeted Google ads [6][7]. - This approach enables precise re-engagement with potential customers who may be slipping away from Alibaba [11]. Google Driving Traffic to Alibaba - The second strategy involves using Google to drive traffic to Alibaba stores by running search ads for core products, linking to well-designed independent site product pages instead of directly to Alibaba [8][9]. - This method injects high-intent traffic into Alibaba stores, enhancing store authority and inquiry volume [11]. Content and Trust Synergy - The third strategy focuses on creating a cohesive professional image across platforms by ensuring that Alibaba store visuals and Google ads are consistent [12]. - Content depth is enhanced by using Alibaba for product highlights and independent sites for technical details and brand storytelling, establishing a technical barrier against competitors [14]. Inquiry Conversion and Customer Management - Inquiry handling is differentiated between Alibaba and Google, with Alibaba inquiries being numerous but less qualified, while Google inquiries are fewer but more intent-driven [15][16]. - The goal is to efficiently allocate team resources to maximize high-quality inquiries from Google [15]. Customer Transition to Private Domain - Businesses are encouraged to guide Alibaba customers into private domains through natural communication, gradually transitioning them to email lists and independent sites [16][17]. - This strategy aims to convert platform customers into private domain customers, enhancing long-term relationships [17]. Common Pitfalls - The article highlights common pitfalls such as content duplication across platforms, internal conflicts over pricing, and neglecting data tracking for Google ads leading to Alibaba [18]. - It stresses the importance of adapting content to fit the unique attributes of each platform and maintaining consistent pricing to build customer trust [18]. Future Outlook - The article concludes that the future of foreign trade lies in integrated operations, advocating for the use of both Alibaba and Google to secure immediate and long-term business success [20].