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华为奇瑞投百亿,智界独立,新车1小时订爆1万台
Core Viewpoint - The partnership between Chery and Huawei has solidified with the signing of the "Intelligent World Brand Strategy 2.0" agreement, which includes the independence of the Zhijie brand and a commitment of over 10 billion yuan in funding to establish a 5,000-person R&D team, indicating Huawei's increased control over Zhijie [1][7][8]. Group 1: Zhijie Brand Independence - Zhijie will operate independently under the newly formed "Zhijie New Energy Company," with Huawei leading the entire management process from product definition to sales and service [7][8]. - The decision to prioritize Zhijie as a strategic project within Chery reflects a commitment to resource allocation without limits, halting the development of the Star Era MPV project to bolster Zhijie's R&D capabilities [8][10]. Group 2: New Product Launches - The new Zhijie R7 and S7 models have begun pre-sales, with starting prices of 268,000 yuan and 258,000 yuan respectively, achieving over 10,000 pre-orders within the first hour [2][10]. - The new models are expected to feature significant upgrades in intelligent driving assistance, design, and user experience, marking a critical test for the collaboration between Chery and Huawei [10][12]. Group 3: Sales Performance and Challenges - Despite the strategic focus on Zhijie, sales have not met expectations, with the brand selling 45,000 units in the first half of the year, significantly lower than its competitors [10][12]. - Previous operational issues, including delivery delays and internal resource conflicts, have hindered Zhijie's market performance, prompting a reevaluation of its operational strategy [10][13].