Core Viewpoint - The partnership between Chery and Huawei has solidified with the signing of the "Intelligent World Brand Strategy 2.0" agreement, which includes the independence of the Zhijie brand and a commitment of over 10 billion yuan in funding to establish a 5,000-person R&D team, indicating Huawei's increased control over Zhijie [1][7][8]. Group 1: Zhijie Brand Independence - Zhijie will operate independently under the newly formed "Zhijie New Energy Company," with Huawei leading the entire management process from product definition to sales and service [7][8]. - The decision to prioritize Zhijie as a strategic project within Chery reflects a commitment to resource allocation without limits, halting the development of the Star Era MPV project to bolster Zhijie's R&D capabilities [8][10]. Group 2: New Product Launches - The new Zhijie R7 and S7 models have begun pre-sales, with starting prices of 268,000 yuan and 258,000 yuan respectively, achieving over 10,000 pre-orders within the first hour [2][10]. - The new models are expected to feature significant upgrades in intelligent driving assistance, design, and user experience, marking a critical test for the collaboration between Chery and Huawei [10][12]. Group 3: Sales Performance and Challenges - Despite the strategic focus on Zhijie, sales have not met expectations, with the brand selling 45,000 units in the first half of the year, significantly lower than its competitors [10][12]. - Previous operational issues, including delivery delays and internal resource conflicts, have hindered Zhijie's market performance, prompting a reevaluation of its operational strategy [10][13].

Core Viewpoint - The partnership between Chery and Huawei has evolved with the signing of the "Intelligent World Brand Strategy 2.0" agreement, which includes the independent operation of the Zhijie brand and a commitment of over 10 billion yuan in funding to establish a 5,000-person R&D team, indicating Huawei's increased control over Zhijie [1][5][10]. Group 1: Strategic Changes - Zhijie will operate independently under the newly formed "Zhijie New Energy Company," with Huawei leading the entire management process from product definition to sales and service [5][7]. - Chery has prioritized Zhijie as a strategic project, allocating unlimited resources and halting the development of the Star Era MPV project to bolster Zhijie's R&D capabilities [5][11]. - The establishment of dual design centers in Shanghai and Shenzhen for Zhijie signifies a significant investment in its brand development [5]. Group 2: Product Launch and Market Response - The new Zhijie R7 and S7 models have begun pre-sales, with starting prices of 268,000 yuan and 258,000 yuan respectively, achieving over 10,000 pre-orders within the first hour [1][8]. - Despite previous challenges, including delivery issues and internal resource conflicts, the new models are expected to enhance Zhijie's market performance and are seen as critical to overcoming past sales difficulties [8][10]. Group 3: Historical Context and Future Outlook - The collaboration between Chery and Huawei has faced challenges, including delivery delays and operational misalignments, which have negatively impacted Zhijie's sales [8][10]. - In the first half of the year, Zhijie sold 45,000 units, which is significantly lower than its competitors, indicating a need for improved market strategies [11]. - The upcoming product cycle for Zhijie, featuring upgraded models with advanced technology, will be crucial for assessing the effectiveness of the new operational model and achieving sales growth [11][12].