记者丨焦文娟 华为智界s7 图/21世纪经济报道 智界将独立运营，奇瑞首款豪华MPV停止开发 重振智界的决心，再次被奇瑞和华为提上重点。 智界独立运作，华为这次能否救活智界？ 8月8日，新款智界R7、智界S7已经开启小订，预售价分别为26.8万元起（R7）和25.8万元起（S7）。据 官方消息，智界两款新车预售1小时小订已经突破一万台。 编辑丨吴晓宇 江佩佩 "智界独立"传言终于尘埃落定。 8月7日奇瑞与华为签署的智界品牌战略2.0合作协议——包括智界独立、投入百亿资金，组建5000人规 模的研发团队......这一协议的签订意味着华为对智界拥有更多掌控权。 首先是智界运营模式调整。双方决定成立"智界新能源公司"，实现产销服一体化独立运作，华为主导从 产品定义、生产制造到销售服务的全链条管理。奇瑞内部则将智界列为"第一优先战略项目"，资源投入 智界销量不及预期 其实自华为与奇瑞合作以来，双方合作不睦频传，智界也经历交付问题和品牌运营风波，这直接影响了 智界的销量。为了拯救销量，在去年一年内，智界S7车型经历了三次上市，同时还搬出了降价增配等 手段。但自首次上市以来，智界S7的销量表现由于工厂迁移和供应链问题而 ...

Core Viewpoint - The partnership between Chery and Huawei has evolved with the signing of the "Intelligent World Brand Strategy 2.0" agreement, which includes the independent operation of the Zhijie brand and a commitment of over 10 billion yuan in funding to establish a 5,000-person R&D team, indicating Huawei's increased control over Zhijie [1][5][10]. Group 1: Strategic Changes - Zhijie will operate independently under the newly formed "Zhijie New Energy Company," with Huawei leading the entire management process from product definition to sales and service [5][7]. - Chery has prioritized Zhijie as a strategic project, allocating unlimited resources and halting the development of the Star Era MPV project to bolster Zhijie's R&D capabilities [5][11]. - The establishment of dual design centers in Shanghai and Shenzhen for Zhijie signifies a significant investment in its brand development [5]. Group 2: Product Launch and Market Response - The new Zhijie R7 and S7 models have begun pre-sales, with starting prices of 268,000 yuan and 258,000 yuan respectively, achieving over 10,000 pre-orders within the first hour [1][8]. - Despite previous challenges, including delivery issues and internal resource conflicts, the new models are expected to enhance Zhijie's market performance and are seen as critical to overcoming past sales difficulties [8][10]. Group 3: Historical Context and Future Outlook - The collaboration between Chery and Huawei has faced challenges, including delivery delays and operational misalignments, which have negatively impacted Zhijie's sales [8][10]. - In the first half of the year, Zhijie sold 45,000 units, which is significantly lower than its competitors, indicating a need for improved market strategies [11]. - The upcoming product cycle for Zhijie, featuring upgraded models with advanced technology, will be crucial for assessing the effectiveness of the new operational model and achieving sales growth [11][12].