宏观层面，完善顶层设计与政策支持体系。制定产业专项规划，明确目标、领域与布局，防范同质化竞 争。优化财税支持，设立创新基金，对IP转化与产业链协同项目给予补贴与融资扶持。加强知识产权保 护，严厉打击侵权，营造公平市场环境。 产业层面，推动产业链协同与产业集群建设。贯通产业链条，依托龙头企业带动上下游协同，并通过对 接平台促进资源精准匹配。积极拓展"文创+"融合业态，以开辟产业新增长空间。引导资源向特色产业 集群集聚，实现集约发展，并建立行业标准与综合评价体系，引领文创产业迈向高质量轨道。 企业层面，强化企业创新能力和市场适配性。通过组建专业团队，联合高校、非遗代表性传承人深入挖 掘文化IP内涵，结合现代审美创新，打造差异化产品。建立市场调研机制，依托数据分析精准定位客 群，实现以需定产。此外，还要加大技术投入，运用数字手段开发沉浸式、互动式文创，优化体验感， 提高生产效率。 （文章来源：经济日报） 我国文创产业凭借文化底蕴与创新模式形成独特优势。要完善顶层设计与政策支持体系，推动产业链协 同与产业集群建设，强化企业创新能力和市场适配性，壮大文创产业。 从故宫博物院的"千里江山图"文具常年热销，到河南博物院的考 ...

Core Insights - The 2025 Suzhou World Cultural and Creative Conference aims to promote global cultural IP and enhance Suzhou's cultural exports while fostering a vibrant cultural economy [1][4] - The event features prominent figures in the cultural and creative industries, including John Hawkins, who released a report on urban creative ecosystems [4] Group 1: Event Overview - The conference is held at the Jinji Lake International Conference Center and coincides with the 14th Suzhou Cultural Creative Design Industry Expo [1][4] - The expo runs from October 31 to November 2, 2023, with nearly 500 enterprises from over 40 countries and regions participating [4] Group 2: Government Initiatives - Suzhou's cultural industry is guided by a cultural industry doubling plan, focusing on digitalization, innovation, and cultural supply optimization [4] - The city aims to attract creative talents and enterprises to enhance its cultural vitality and economic development [4] Group 3: Key Activities and Announcements - The conference includes the unveiling of the Suzhou Cultural Industry Collaborative Innovation Center and the launch of talent policies and funds [4] - A series of key projects were signed during the event, indicating a commitment to fostering collaboration in the cultural sector [4]