宏观层面，完善顶层设计与政策支持体系。制定产业专项规划，明确目标、领域与布局，防范同质化竞 争。优化财税支持，设立创新基金，对IP转化与产业链协同项目给予补贴与融资扶持。加强知识产权保 护，严厉打击侵权，营造公平市场环境。 产业层面，推动产业链协同与产业集群建设。贯通产业链条，依托龙头企业带动上下游协同，并通过对 接平台促进资源精准匹配。积极拓展"文创+"融合业态，以开辟产业新增长空间。引导资源向特色产业 集群集聚，实现集约发展，并建立行业标准与综合评价体系，引领文创产业迈向高质量轨道。 企业层面，强化企业创新能力和市场适配性。通过组建专业团队，联合高校、非遗代表性传承人深入挖 掘文化IP内涵，结合现代审美创新，打造差异化产品。建立市场调研机制，依托数据分析精准定位客 群，实现以需定产。此外，还要加大技术投入，运用数字手段开发沉浸式、互动式文创，优化体验感， 提高生产效率。 （文章来源：经济日报） 我国文创产业凭借文化底蕴与创新模式形成独特优势。要完善顶层设计与政策支持体系，推动产业链协 同与产业集群建设，强化企业创新能力和市场适配性，壮大文创产业。 从故宫博物院的"千里江山图"文具常年热销，到河南博物院的考 ...

Core Insights - The digital wave is rapidly integrating into economic and social development, significantly transforming traditional production and lifestyle, and creating new pathways for cultural heritage protection and transmission [1][2] Group 1: Digital Technology in Cultural Heritage - Digital technology is enhancing the clarity and completeness of cultural heritage management, allowing for more precise and scientific management [1] - Satellite remote sensing has achieved full coverage of over 40 world cultural heritage sites and 5,058 national key cultural relic protection units, supporting a shift from reactive to preventive protection [2] - The integration of big data, IoT, and cloud computing is providing a solid foundation for digital safety supervision in cultural heritage [2] Group 2: Systematic Protection Approaches - Systematic thinking is essential for cultural heritage protection, emphasizing comprehensive coverage and the integration of cultural heritage with urban development [2] - The focus is on activating the value of cultural heritage by aligning it with urban planning, improving livelihoods, and upgrading industries [2] Group 3: Digital Initiatives by Institutions - The Palace Museum has been building a digital framework for nearly 30 years, with plans to digitize all 1.95 million artifacts over the next 10 to 20 years [2] - The Dunhuang Academy has completed digital collection of 300 caves and aims to utilize high-tech methods for sharing digital resources securely [2] - The Beijing Central Axis Heritage Protection Center is promoting public participation in heritage protection through digital platforms, creating a replicable model for global cultural heritage digital protection [2]

Core Insights - The article highlights the significant growth of China's cultural exports, particularly in the gaming industry, with overseas gaming revenue reaching $18.557 billion in 2024, a year-on-year increase of 13.39% [1] - A high-profile forum on "Digital Intelligence Empowering Cultural Trade" gathered government officials, scholars, and business leaders to discuss how China can leverage technology to enhance its cultural influence globally [1][4] Industry Growth - The Chinese cultural trade total reached 1.4 trillion yuan in 2024, with digital cultural trade, including online games and audiovisual content, exceeding 370 billion yuan, accounting for 25.8% of the total cultural trade [4] - The government has emphasized the importance of cultural trade as a strategic component of building a cultural power, with policies aimed at enhancing digital capabilities and international competitiveness [4][5] Technological Advancements - AI technology is transforming cultural exports by overcoming language barriers, enabling rapid multi-language adaptation of cultural works, and significantly reducing costs [6][7] - Innovations in video production, such as the domestic video model "Vidu," are leading to lower production costs and higher quality outputs, facilitating the export of cultural content [6][9] Systematic Approach - Companies are shifting from single product exports to a more integrated "system output" strategy, exemplified by Pop Mart's overseas revenue surpassing 5 billion yuan in 2024, driven by an IP ecosystem and digital infrastructure [8] - The gaming industry is adopting a "research and operation integration" model, customizing game content for different markets, which has led to significant overseas revenue growth for companies like 37 Interactive Entertainment [9] Cultural Heritage Digitization - The digital transformation of cultural heritage is being prioritized, with over 52% of the Palace Museum's collection digitized by 2024, allowing for global access and the creation of derivative cultural products [10] - Innovative projects like the VR film "Tang Palace Night Banquet" are successfully combining traditional culture with modern technology to enhance international appeal [10] Challenges and Future Directions - Despite successes, challenges remain, including a lack of high-quality cultural data for AI training and the need for effective cross-cultural communication strategies [11][12] - Companies are exploring localized strategies to better resonate with international audiences, emphasizing the importance of cultural context in content delivery [12]