宏观层面，完善顶层设计与政策支持体系。制定产业专项规划，明确目标、领域与布局，防范同质化竞 争。优化财税支持，设立创新基金，对IP转化与产业链协同项目给予补贴与融资扶持。加强知识产权保 护，严厉打击侵权，营造公平市场环境。 产业层面，推动产业链协同与产业集群建设。贯通产业链条，依托龙头企业带动上下游协同，并通过对 接平台促进资源精准匹配。积极拓展"文创+"融合业态，以开辟产业新增长空间。引导资源向特色产业 集群集聚，实现集约发展，并建立行业标准与综合评价体系，引领文创产业迈向高质量轨道。 企业层面，强化企业创新能力和市场适配性。通过组建专业团队，联合高校、非遗代表性传承人深入挖 掘文化IP内涵，结合现代审美创新，打造差异化产品。建立市场调研机制，依托数据分析精准定位客 群，实现以需定产。此外，还要加大技术投入，运用数字手段开发沉浸式、互动式文创，优化体验感， 提高生产效率。 （文章来源：经济日报） 我国文创产业凭借文化底蕴与创新模式形成独特优势。要完善顶层设计与政策支持体系，推动产业链协 同与产业集群建设，强化企业创新能力和市场适配性，壮大文创产业。 从故宫博物院的"千里江山图"文具常年热销，到河南博物院的考 ...

Core Insights - The article highlights the innovative strategies employed by Henan's cultural tourism sector to enhance visitor engagement and experience, showcasing successful projects like the Yin Ruins Museum and the Only Henan Drama Fantasy City [7][10]. Group 1: Cultural Tourism Innovations - Henan's cultural tourism has gained popularity through projects like the Yin Ruins Museum and the Only Henan Drama Fantasy City, which integrate technology and creative cultural expressions to make ancient civilizations more accessible and engaging [7]. - The Yin Ruins Museum utilizes digital technology for cultural dissemination, featuring immersive exhibitions that recreate historical scenes and rituals from the Shang Dynasty [7][8]. - The Only Henan Drama Fantasy City has attracted over 50 million visitors since its opening in June 2021, offering nearly 800 minutes of unique theatrical performances daily, thus transforming the visitor experience from passive observation to active participation [10][12]. Group 2: Creative Product Development - The Henan Museum has expanded its creative product offerings from 100 to over 2,000 since 2019, with the "Archaeological Blind Box" generating an annual revenue exceeding 30 million yuan, becoming a phenomenon in cultural products [9]. - The museum has developed nearly 900 creative products that blend traditional culture with modern aesthetics, enhancing the cultural consumption experience for visitors [8][9]. - Collaborative efforts with international institutions, such as the upcoming exhibition with the Luxembourg National Museum, aim to further diversify and enhance the appeal of Henan's cultural products [9]. Group 3: Visitor Experience and Engagement - The focus on immersive experiences is evident in projects like the Only Henan Drama Fantasy City, which aims to create emotional connections and memorable moments for visitors, thus enhancing overall satisfaction [12][14]. - The tourism sector emphasizes exceptional service to convert visitor traffic into lasting loyalty, as demonstrated by initiatives like providing complimentary refreshments during peak times and creating engaging experiences [14][15]. - The commitment to high-quality service is seen as a key factor in building a positive reputation and fostering repeat visits, transforming Henan from a "trending" destination to a "sustained" one [15].

Core Insights - The Liuli River site in Fangshan, Beijing, has been recognized as one of the top ten archaeological discoveries in China for 2024, marking Beijing's second recognition in eight years [1] - The ongoing exhibition "Taibao Yong Yan - Liuli River Site Special Exhibition" at the Capital Museum showcases 180 representative artifacts from the site, with 113 items being publicly displayed for the first time [1][3] Archaeological Significance - The Liuli River site is identified as the origin of Beijing, dating back to the early Western Zhou period (around 1045 BC), and has revealed significant structures and artifacts, including double city walls and bronze vessels inscribed with "Taibao Yong Yan" [1][4] - The exhibition is structured around four thematic units: "Commanding the Northern Frontier," "Establishment of Yan Capital," "Ding Tian Li Di," and "Sustainable Heritage," providing a comprehensive overview of the historical development of the Yan state and its cultural significance [3] Technological Integration - The exhibition employs advanced technologies such as 3D projection and digital sand tables to enhance visitor engagement, allowing for interactive experiences like assembling bronze inscriptions [4] - A range of 116 cultural and creative products themed around the Liuli River site is also available, making the ancient civilization more accessible to the public [4] Preservation and Public Engagement - The Lu County Ancient City Site Park, which includes the Lu County Ancient City Museum, features a design that integrates museum and park elements, showcasing the lifestyle of the ancient city through various scenic nodes [7] - The museum has received over 300,000 visitors since its trial operation began in June, offering free admission and interactive programs such as archaeological blind boxes and Han dynasty costume experiences [9]

每经记者｜宋美璐 杜蔚 每经编辑｜魏官红 伴随开学季的到来，暑期文旅市场的火热态势告一段落。 《2025年暑期出游快报》显示，今年暑期旅游需求强劲，机票、酒店、租车等旅游订单量持续增长；品质游趋势明显，订 单均价同比增长9.9%。学生和家庭客群的增加，让包含文化娱乐体验的旅行热度大幅增长。 《每日经济新闻》记者采访获悉，2025年暑期文博热带动研学游持续升温。兵马俑、三星堆、莫高窟、云冈石窟等吸引了 大量亲子及银发游客。值得注意的是，如今大众并非只停留在城市展开研学游，而是更愿意走出去，到就地保护的文物或 文化遗址"身边"展开深度游。 数据显示，今年暑期研学类产品的咨询量和预订量显著提升，自然探索类产品的搜索量同比激增120%，非遗体验成为新热 点。尤其在今年7月，青海"昆仑石刻"事件引发广泛关注，该石刻的神秘面纱尚未揭开，但激起了众人对不可移动文物古迹 的好奇与热情。 那么，这些藏身于大江南北的文物古迹是如何与文旅深度互动的？还有哪些待挖掘的价值？ 不过，在全国范围内，能够像三星堆这样真正实现考古发现与文旅产业深度融合的案例仍属少数，更多地方还停留在资源 挖掘初期。即便是像三星堆这样举世瞩目的人类重大发现， ...

Core Viewpoint - The popularity of blind box consumption among young people reflects a shift in consumer behavior towards emotional and experiential satisfaction, driven by the allure of surprise and novelty [4][12]. Group 1: Blind Box Consumption Trends - 68.25% of respondents have experienced blind box consumption, with 80.32% spending 300 yuan or less annually on blind boxes [2]. - The most purchased types of blind boxes include潮玩盲盒 (78.23%), 文创盲盒 (56.16%), and 食品盲盒 (19.78%) [6]. - Emotional value is a significant driver for blind box purchases, with 69.78% of respondents enjoying the surprise element [3]. Group 2: Consumer Experiences - Consumers report that blind boxes help alleviate decision fatigue, allowing for spontaneous experiences, such as travel through机票或火车票盲盒 [5][7]. - The appeal of blind boxes is enhanced by the integration of cultural themes and social responsibility, as seen in products that address environmental issues [5][12]. - Young consumers often face challenges with product quality and misleading marketing, leading to a demand for better transparency and consumer rights [10][11]. Group 3: Market Dynamics and Future Outlook - The blind box market is evolving, with various industries adopting this model, indicating a broader trend in consumer goods and services [2][6]. - There is a call for regulatory measures to protect consumer rights and ensure fair practices in the blind box market, including clearer disclosure of hidden item probabilities [10][11]. - The future of blind box consumption may hinge on balancing novelty with responsible marketing and consumer education [12].

Core Viewpoint - The article discusses the evolution of museums from being mere collections of artifacts to becoming interactive spaces that engage the public through cultural and creative experiences, emphasizing the importance of participatory activities in cultural transmission [3][6][10]. Group 1: Museum Engagement and Cultural Transmission - Museums are increasingly recognized as essential venues for cultural and creative activities, with the notion that "museums need to engage in cultural creation" gaining traction within the industry [2][3]. - The concept of "participatory museums" allows visitors to create, share, and interact with cultural content, enhancing their connection to heritage [3][6]. - The value of cultural products lies not in sales but in transforming visitors into co-creators of cultural heritage [3][10]. Group 2: Hands-on Experiences and Educational Initiatives - Various museums are offering hands-on experiences, such as making traditional crafts, which provide unique, personalized artifacts that reflect individual creativity [6][8]. - Educational programs, like the "Su Bo Night School," aim to cater to adult audiences by offering art and heritage courses, enhancing their engagement with cultural content [9][10]. - The integration of interactive elements, such as the "archaeological blind box" from the Henan Museum, has proven to be a successful model for engaging visitors and promoting cultural education [13][14]. Group 3: Emotional and Value-driven Aspects of Cultural Products - Cultural products are designed to evoke emotional connections and provide value-based guidance, particularly for younger audiences [14][16]. - The Henan Museum's "archaeological blind box" has become a phenomenon, highlighting the importance of storytelling and cultural context in enhancing the appeal of museum products [13][14]. - Museums are increasingly adopting innovative approaches to connect with younger generations, such as hosting workshops and interactive events that resonate with contemporary interests [16].

Group 1 - The trend of cultural and creative products has become a new fashion for tourists during the "May Day" holiday, showcasing traditional Chinese culture through innovative designs [1] - In Datong, the "Buddha Companion" series inspired by the Yungang Grottoes has gained popularity among visitors, featuring cute and charming designs [3] - The newly launched "Pingcheng Memory" metal bookmarks, showcasing exquisite hollow carving techniques, have also been well-received, serving as both practical tools and unique souvenirs [5] Group 2 - Colorful glazed refrigerator magnets have emerged as a cultural creative hit, blending traditional craftsmanship with modern geometric designs, encapsulating iconic Datong elements [7] - The Hunan Museum's fourth-floor park has become a popular spot for tourists, offering a variety of practical and fun cultural products, including refrigerator magnets and artistic prints [8] - Unique desserts inspired by historical artifacts, such as mousse cakes and cookies, have attracted attention, with the "Naughty Little Raccoon" chocolate mousse being particularly popular [10] Group 3 - In Changsha, various creative micro-landscapes have been developed in old streets, leading to the introduction of portable cultural products, including vintage-style newspapers and creative bags [12]

Group 1 - The core viewpoint highlights the success of cultural and creative products, exemplified by the National Museum's "Fengguan" refrigerator magnets, which have sold over 1 million units, setting a record for the museum's product sales in nearly 20 years [1] - Cultural and creative products have become a unique aspect of the consumer market, yet the issue of product homogeneity remains prominent, necessitating innovation and a deeper understanding of cultural significance [1] - Successful cultural products, such as the "Tang Girl" from the Shaanxi History Museum and the "Archaeological Blind Box" from the Henan Museum, demonstrate the importance of deeply exploring local culture and incorporating distinctive regional characteristics [1] Group 2 - The "Wang's Handmade" cultural brand collaborates with over 1,400 rural artisans across 28 villages in regions like Guizhou and Yunnan, achieving annual sales exceeding 10 million yuan, showcasing the potential for economic returns and emotional resonance through quality craftsmanship [2] - Some museum cultural products suffer from imitation and poor quality, which not only damages the museum's brand image but also hinders the high-quality development of the cultural industry [2] - Developers should align product development with current trends and consumer characteristics, ensuring that cultural products remain fresh and relevant [2]