"一座北京城，半部文明史。"在今年揭晓的2024年度全国十大考古发现中，北京房山琉璃河遗址成功入选。这是 继2016年通州汉代路县故城遗址之后，北京时隔8年再获考古界殊荣。目前，"太保墉燕——房山琉璃河遗址专题 展"正在首都博物馆展出。 近日，记者随"何以中国·理想都城"网络主题宣传活动参观房山琉璃河遗址专题展、路县故城遗址博物馆，探寻北 京从"城之源"到"都之始"的文明脉动。 科技赋能，西周文明"触手可及" 琉璃河遗址位于北京市房山区琉璃河镇，是西周燕国始封地和早期都城，被誉为"北京城之源"。自1945年首次发 现以来，历经数代考古人的持续发掘，遗址内发现了双重城垣、大型建筑基址、完整墓葬区及刻有"太保墉燕"铭 文的青铜器等重要遗迹遗物，将北京的建城史上溯至西周初年（约公元前1045年）。 展览以"封疆—营都—立制—保护"为主线，分为"受命北疆""燕都肇建""鼎天鬲地""传承永续"四个单元，系统梳理 了琉璃河遗址从封国建城到礼制确立、从考古发现到保护传承的历史脉络，全景呈现西周燕都文化面貌，实证北 京3070年建城史。据介绍，此次展览将持续至11月28日，免费向公众开放。 科技赋能是此次展览的一大亮点。展览 ...

每经记者｜宋美璐 杜蔚 每经编辑｜魏官红 伴随开学季的到来，暑期文旅市场的火热态势告一段落。 《2025年暑期出游快报》显示，今年暑期旅游需求强劲，机票、酒店、租车等旅游订单量持续增长；品质游趋势明显，订 单均价同比增长9.9%。学生和家庭客群的增加，让包含文化娱乐体验的旅行热度大幅增长。 《每日经济新闻》记者采访获悉，2025年暑期文博热带动研学游持续升温。兵马俑、三星堆、莫高窟、云冈石窟等吸引了 大量亲子及银发游客。值得注意的是，如今大众并非只停留在城市展开研学游，而是更愿意走出去，到就地保护的文物或 文化遗址"身边"展开深度游。 数据显示，今年暑期研学类产品的咨询量和预订量显著提升，自然探索类产品的搜索量同比激增120%，非遗体验成为新热 点。尤其在今年7月，青海"昆仑石刻"事件引发广泛关注，该石刻的神秘面纱尚未揭开，但激起了众人对不可移动文物古迹 的好奇与热情。 那么，这些藏身于大江南北的文物古迹是如何与文旅深度互动的？还有哪些待挖掘的价值？ 不过，在全国范围内，能够像三星堆这样真正实现考古发现与文旅产业深度融合的案例仍属少数，更多地方还停留在资源 挖掘初期。即便是像三星堆这样举世瞩目的人类重大发现， ...

Core Viewpoint - The popularity of blind box consumption among young people reflects a shift in consumer behavior towards emotional and experiential satisfaction, driven by the allure of surprise and novelty [4][12]. Group 1: Blind Box Consumption Trends - 68.25% of respondents have experienced blind box consumption, with 80.32% spending 300 yuan or less annually on blind boxes [2]. - The most purchased types of blind boxes include潮玩盲盒 (78.23%), 文创盲盒 (56.16%), and 食品盲盒 (19.78%) [6]. - Emotional value is a significant driver for blind box purchases, with 69.78% of respondents enjoying the surprise element [3]. Group 2: Consumer Experiences - Consumers report that blind boxes help alleviate decision fatigue, allowing for spontaneous experiences, such as travel through机票或火车票盲盒 [5][7]. - The appeal of blind boxes is enhanced by the integration of cultural themes and social responsibility, as seen in products that address environmental issues [5][12]. - Young consumers often face challenges with product quality and misleading marketing, leading to a demand for better transparency and consumer rights [10][11]. Group 3: Market Dynamics and Future Outlook - The blind box market is evolving, with various industries adopting this model, indicating a broader trend in consumer goods and services [2][6]. - There is a call for regulatory measures to protect consumer rights and ensure fair practices in the blind box market, including clearer disclosure of hidden item probabilities [10][11]. - The future of blind box consumption may hinge on balancing novelty with responsible marketing and consumer education [12].

Core Viewpoint - The article discusses the evolution of museums from being mere collections of artifacts to becoming interactive spaces that engage the public through cultural and creative experiences, emphasizing the importance of participatory activities in cultural transmission [3][6][10]. Group 1: Museum Engagement and Cultural Transmission - Museums are increasingly recognized as essential venues for cultural and creative activities, with the notion that "museums need to engage in cultural creation" gaining traction within the industry [2][3]. - The concept of "participatory museums" allows visitors to create, share, and interact with cultural content, enhancing their connection to heritage [3][6]. - The value of cultural products lies not in sales but in transforming visitors into co-creators of cultural heritage [3][10]. Group 2: Hands-on Experiences and Educational Initiatives - Various museums are offering hands-on experiences, such as making traditional crafts, which provide unique, personalized artifacts that reflect individual creativity [6][8]. - Educational programs, like the "Su Bo Night School," aim to cater to adult audiences by offering art and heritage courses, enhancing their engagement with cultural content [9][10]. - The integration of interactive elements, such as the "archaeological blind box" from the Henan Museum, has proven to be a successful model for engaging visitors and promoting cultural education [13][14]. Group 3: Emotional and Value-driven Aspects of Cultural Products - Cultural products are designed to evoke emotional connections and provide value-based guidance, particularly for younger audiences [14][16]. - The Henan Museum's "archaeological blind box" has become a phenomenon, highlighting the importance of storytelling and cultural context in enhancing the appeal of museum products [13][14]. - Museums are increasingly adopting innovative approaches to connect with younger generations, such as hosting workshops and interactive events that resonate with contemporary interests [16].

Group 1 - The trend of cultural and creative products has become a new fashion for tourists during the "May Day" holiday, showcasing traditional Chinese culture through innovative designs [1] - In Datong, the "Buddha Companion" series inspired by the Yungang Grottoes has gained popularity among visitors, featuring cute and charming designs [3] - The newly launched "Pingcheng Memory" metal bookmarks, showcasing exquisite hollow carving techniques, have also been well-received, serving as both practical tools and unique souvenirs [5] Group 2 - Colorful glazed refrigerator magnets have emerged as a cultural creative hit, blending traditional craftsmanship with modern geometric designs, encapsulating iconic Datong elements [7] - The Hunan Museum's fourth-floor park has become a popular spot for tourists, offering a variety of practical and fun cultural products, including refrigerator magnets and artistic prints [8] - Unique desserts inspired by historical artifacts, such as mousse cakes and cookies, have attracted attention, with the "Naughty Little Raccoon" chocolate mousse being particularly popular [10] Group 3 - In Changsha, various creative micro-landscapes have been developed in old streets, leading to the introduction of portable cultural products, including vintage-style newspapers and creative bags [12]

Group 1 - The core viewpoint highlights the success of cultural and creative products, exemplified by the National Museum's "Fengguan" refrigerator magnets, which have sold over 1 million units, setting a record for the museum's product sales in nearly 20 years [1] - Cultural and creative products have become a unique aspect of the consumer market, yet the issue of product homogeneity remains prominent, necessitating innovation and a deeper understanding of cultural significance [1] - Successful cultural products, such as the "Tang Girl" from the Shaanxi History Museum and the "Archaeological Blind Box" from the Henan Museum, demonstrate the importance of deeply exploring local culture and incorporating distinctive regional characteristics [1] Group 2 - The "Wang's Handmade" cultural brand collaborates with over 1,400 rural artisans across 28 villages in regions like Guizhou and Yunnan, achieving annual sales exceeding 10 million yuan, showcasing the potential for economic returns and emotional resonance through quality craftsmanship [2] - Some museum cultural products suffer from imitation and poor quality, which not only damages the museum's brand image but also hinders the high-quality development of the cultural industry [2] - Developers should align product development with current trends and consumer characteristics, ensuring that cultural products remain fresh and relevant [2]