文化+旅游+科技融合
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湖南岳阳:创新文旅场景 激活消费动能
Xin Lang Cai Jing· 2026-02-10 20:03
该市聚焦业态焕新,培育科技感、时尚范的新业态,推动"文化+旅游+科技"深度融合。《今上岳阳 楼》等实景演艺有效破解"过境不过夜"难题;《只有岳阳·戏剧幻城》项目启动,进一步丰富文旅产 品。同时,实施"数智岳阳楼"项目,运用AI与数字孪生技术打造沉浸式千年对话体验。岳阳市博物馆创 新引入AI互动与演绎讲解,建成全省首个线下实体AI数字人导览系统。 依托湘超足球联赛等品牌节会赛,岳阳构建"节赛引流—场景焕新—业态联动"闭环,推行"赛事+商 圈"联动模式,凭赛事票根可享景区、酒店优惠,配套1至2日微旅游线路,进一步延伸消费链条。在岳 阳,省旅发大会系列活动及10余项全国性赛事拉动消费超20亿元,推动"流量"转化为"留量";洞庭南路 历史文化街区被修缮盘活,"洞庭渔火季"等本地特色活动彰显出文旅融合的强大吸引力。 岳阳持续优化旅游配套,新增多家五星级旅游饭店、民宿,新改建停车场81处,提质主干道12条,新建 公园74座,升级智慧公厕191座。发放文旅消费券3600万元,推出景区联票优惠,节假日期间实施外地 车辆"轻违免罚"等人性化措施,游客获得感、满意度显著提升。2025年前三季度,"岳阳旅游"百度搜索 指数增长24 ...
文旅为桥共叙琼台情 两岸业界共谈合作新机遇
Zhong Guo Xin Wen Wang· 2025-09-23 07:35
Core Viewpoint - The integration of culture and tourism in Hainan is essential for the sustainable development and transmission of traditional culture, as emphasized by experts in the field [1]. Group 1: Event Overview - The "Cultural and Tourism Exchange between Hainan and Taiwan" event was launched in Haikou, gathering professionals from the cultural, artistic, and tourism sectors from both regions to explore new opportunities for collaboration [3][5]. - Hainan's Vice Governor, Xie Jing, highlighted the upcoming full closure operation of Hainan Free Trade Port on December 18, which will provide broader space for collaboration between the two regions [3]. Group 2: Cultural and Tourism Development - The event showcased Hainan's unique advantages in cultural tourism, particularly its natural resources and a lifestyle that emphasizes slow living and nature [3]. - Taiwanese representatives expressed interest in understanding Hainan's cultural landscape and the development of young tourism professionals to incorporate local elements into future designs [3][5]. Group 3: Interactive Experiences and Innovations - The event featured interactive experiences with non-material cultural heritage, including demonstrations of Li ethnic weaving and other traditional crafts, attracting attention from Taiwanese tourism professionals [5][7]. - There is a focus on utilizing technology, such as artificial intelligence, to promote the digital dissemination and innovative experiences of non-material cultural heritage, aiming to engage more young people in cultural interactions [7].