文化+艺术+消费融合模式
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绥阳 “双节”消费市场活力涌动
Sou Hu Cai Jing· 2025-10-03 08:36
Core Viewpoint - During the Mid-Autumn Festival and National Day, Suiyang County has implemented multiple consumer promotion measures, effectively activating market potential and enhancing consumption levels through the issuance of consumption vouchers and the creation of unique shopping experiences [1][20]. Group 1: Consumer Promotion Measures - The local government has actively promoted consumption by issuing vouchers and supporting cultural activities, which has created a macro policy framework for stimulating consumption [20]. - Supermarkets have prepared sufficient stock, with seasonal products like fruit gift boxes and mooncake gift boxes being particularly popular among consumers. Promotions such as discounts and limited-time offers have attracted many customers [3][20]. - The collaboration between the government, platforms, and merchants in these consumer promotion activities has become a vital engine for invigorating the holiday market [5]. Group 2: Cultural and Artistic Activities - Suiyang County has focused on innovating consumption scenarios by hosting unique cultural events, such as the first International Graffiti Art Festival, which enhances consumer experience and attracts foot traffic [7][20]. - The Suihe Li Trendy Street has transformed its previously dull walls into an open-air gallery, featuring vibrant graffiti created by artists from Russia and local youth, drawing significant public interest [9][16]. - The project aims to create a differentiated trendy landmark by inviting various domestic and international artist teams, thereby promoting local culture through art and social media [11][20]. Group 3: Long-term Impact and Future Plans - The street will host an International Animation Festival and introduce youth-oriented businesses, such as trendy toys and themed dining, to establish a cultural, artistic, and consumer hub for young people [14][16]. - The integration of culture, art, and consumption has successfully transformed temporary holiday popularity into long-term influence for the street [16]. - The active consumer market during the "double festival" reflects the effective collaboration between local government and market entities, showcasing the resilience and potential of the holiday economy [20][21].