Core Insights - The traditional business model of "traffic acquisition - content matching - consumption conversion" is no longer sufficient for sustained growth in a saturated supply-side market, where competition is now about capturing urban attention rather than consumer spending [1] - The rise of "urban public domain commercial" is driven by the need to integrate commercial functions with urban public resources, creating a high-dimensional competitive advantage [1][10] Group 1: Characteristics of Urban Public Domain Commercial - The most notable feature of urban public domain commercial is functional integration, creating a "city micro-system" rather than merely stacking commercial, leisure, and cultural functions [2] - Examples like New York's Hudson Yards and Shanghai's EKA·Tianwu illustrate how these spaces combine commercial, cultural, and public elements into a cohesive experience [2] Group 2: Emotional and Cultural Alignment - Urban public domain commercial focuses on emotional and cultural alignment, acting as a "psychological infrastructure" that addresses urban residents' soft needs like anxiety and loneliness [3] - The design emphasizes "psychological pathways" rather than traditional consumer flows, creating spaces that foster emotional healing and connection [3] Group 3: Traffic Upgrade - The core of urban public domain commercial is not just about being near urban resources but integrating them into the commercial logic, transforming transient public traffic into sustainable commercial momentum [5] - Successful models like London's Westfield Stratford City demonstrate how to convert event-based traffic into continuous customer flow through strategic design and event linkage [5] Group 4: Paths to High-Energy Resource-Based Commercial - Urban public domain commercial seeks to activate city resources, including time, memory, and social behavior patterns, through reinterpretation rather than mere renovation [6] - The Battersea Power Station in London exemplifies this approach by transforming industrial heritage into a cultural narrative, preserving history while creating commercial value [6] Group 5: Creating Unique Resources - When urban resources are limited, "resource re-creation" becomes essential, utilizing content innovation and spatial curation to generate new resources [7] - Strategies include thematic IP, experiential innovations, and public art installations that enhance urban identity and social engagement [7] Group 6: Sustainable Traffic Mechanisms - The ultimate goal of urban public domain commercial is to rebuild urban relationships, focusing on retaining customers through cultural recognition, community participation, and emotional value [8] - Successful projects like Shanghai's Shangsheng New Place and Taipei's Eslite Life highlight the importance of cultural resonance in creating lasting consumer connections [8] Conclusion - The emergence of urban public domain commercial responds to critiques of traditional shopping spaces as "pseudo-public spaces," aiming to restore public engagement and emotional connection beyond mere consumption [9][10] - This new direction emphasizes that commercial spaces should integrate into the urban ecosystem, fostering organic interactions with citizens' daily lives and emotional needs [10]