Core Insights - The traditional business model of "traffic acquisition - content matching - consumption conversion" is no longer sufficient for sustained growth in a saturated supply-side market, where competition is now about capturing urban attention rather than consumer spending [1] - The rise of "urban public domain commercial" is driven by the need to integrate commercial functions with urban public resources, creating a high-dimensional competitive advantage [1][10] Group 1: Characteristics of Urban Public Domain Commercial - The most notable feature of urban public domain commercial is functional integration, creating a "city micro-system" rather than merely stacking commercial, leisure, and cultural functions [2] - Examples like New York's Hudson Yards and Shanghai's EKA·Tianwu illustrate how these spaces combine commercial, cultural, and public elements into a cohesive experience [2] Group 2: Emotional and Cultural Alignment - Urban public domain commercial focuses on emotional and cultural alignment, acting as a "psychological infrastructure" that addresses urban residents' soft needs like anxiety and loneliness [3] - The design emphasizes "psychological pathways" rather than traditional consumer flows, creating spaces that foster emotional healing and connection [3] Group 3: Traffic Upgrade - The core of urban public domain commercial is not just about being near urban resources but integrating them into the commercial logic, transforming transient public traffic into sustainable commercial momentum [5] - Successful models like London's Westfield Stratford City demonstrate how to convert event-based traffic into continuous customer flow through strategic design and event linkage [5] Group 4: Paths to High-Energy Resource-Based Commercial - Urban public domain commercial seeks to activate city resources, including time, memory, and social behavior patterns, through reinterpretation rather than mere renovation [6] - The Battersea Power Station in London exemplifies this approach by transforming industrial heritage into a cultural narrative, preserving history while creating commercial value [6] Group 5: Creating Unique Resources - When urban resources are limited, "resource re-creation" becomes essential, utilizing content innovation and spatial curation to generate new resources [7] - Strategies include thematic IP, experiential innovations, and public art installations that enhance urban identity and social engagement [7] Group 6: Sustainable Traffic Mechanisms - The ultimate goal of urban public domain commercial is to rebuild urban relationships, focusing on retaining customers through cultural recognition, community participation, and emotional value [8] - Successful projects like Shanghai's Shangsheng New Place and Taipei's Eslite Life highlight the importance of cultural resonance in creating lasting consumer connections [8] Conclusion - The emergence of urban public domain commercial responds to critiques of traditional shopping spaces as "pseudo-public spaces," aiming to restore public engagement and emotional connection beyond mere consumption [9][10] - This new direction emphasizes that commercial spaces should integrate into the urban ecosystem, fostering organic interactions with citizens' daily lives and emotional needs [10]

Core Viewpoint - The recent guidelines issued by the Central Committee and the State Council emphasize eight main tasks for urban renewal, aiming to create livable, resilient, and smart cities. The focus is on revitalizing old neighborhoods and industrial areas while enhancing the urban ecosystem to improve living conditions and quality of life [1]. Group 1: Urban Renewal Challenges - The primary challenge in urban renewal is effective operation, which requires a deep understanding of local community needs, such as sports facilities or high-quality commercial spaces [1]. - It is essential to not only meet these needs but also to ensure that the functions of urban spaces are diverse and appealing, particularly to younger demographics, to foster vibrancy [3]. Group 2: Local Adaptation - The concept of "local adaptation" is crucial in urban renewal, emphasizing the need to avoid a one-size-fits-all approach. This involves two key aspects: the physical environment and the diversity of business formats [4]. - Encouraging local特色经济 (characteristic economy) is vital, as it allows for the unique cultural and material aspects of each area to be highlighted during the renewal process [6]. Group 3: Successful Examples - Successful cases like Beijing's Shougang Park and 798 Art District exemplify effective urban renewal through the integration of old and new elements, transforming former industrial sites into cultural and creative hubs [7]. - These projects demonstrate the benefits of comprehensive updates, creating open public spaces and multifunctional areas that enhance community engagement and activity [10]. Group 4: Government and Market Roles - Urban renewal involves a collaborative model where government guidance, enterprise participation, and societal involvement are essential. Government policies can include functional adjustments and tax incentives [11]. - Encouraging market operations is crucial for ensuring vitality in urban areas, as businesses are best positioned to understand and respond to local demands [13].