文化与旅游融合发展

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演出市场异彩纷呈 谱写文化强国新篇章
Sou Hu Cai Jing· 2025-07-08 03:22
Group 1: Cultural Consumption Trends - Cultural consumption is becoming a significant driver for economic growth, with the national performance in the performing arts market reaching a total revenue of 796.29 billion yuan in 2024, marking a year-on-year increase of 7.61% [1] - The 2025 Spring Festival box office reached 95.10 billion yuan, setting a new record for the Chinese film industry during this period, showcasing the resilience and consumption potential of the Chinese film market [1] - The increasing material wealth of residents is leading to cultural consumption becoming a new hotspot, stimulating domestic demand and contributing to national economic growth [1] Group 2: Xi Ken International Cultural Group - Xi Ken International Cultural Group, established in 2000, is a pioneer in cultural performance exchanges and has produced numerous high-quality domestic and international performances, operating in over 100 theaters across 23 provinces [4][5] - The group has successfully introduced international productions to China and exported domestic cultural products abroad, hosting over 10,000 performances and winning numerous awards [4][5] - Notable productions include the dance drama "Peacock," the play "De Ling and Cixi," and the musical "Fudeli," which reflect the company's commitment to cultural exchange and innovation [5][10] Group 3: Innovative Cultural Experiences - Xi Ken has embraced technological advancements in the arts, creating immersive experiences such as the "Yujian Future" immersive theater and the "Cat God in the Forbidden City" performance space [7] - The company has developed a popular original pop music brand, the Beijing International Pop Music Week, featuring over 300 high-quality performances and attracting millions of online and offline viewers [6][7] - The group emphasizes the importance of cultural confidence and aims to enhance the global influence of Chinese culture through both "bringing in" and "going out" strategies [10] Group 4: Emerging Cultural Venues - The Drum Tower West Theater, a new cultural landmark in Beijing, hosts a variety of performances, including traditional and contemporary plays, and has become a popular destination for audiences [13][16] - The theater focuses on high-quality productions and has a professional creative team dedicated to presenting original and adapted works [17] - It also integrates a café and bookstore, creating a multifaceted cultural experience for visitors [18] Group 5: Cultural Tourism Development - The "Only Dream of Red Mansions: Drama Fantasy City" in Langfang is a new cultural tourism landmark, offering immersive performances based on the classic Chinese novel "Dream of the Red Chamber" [20][21] - This venue has attracted over 1.93 million visitors since its opening, showcasing the potential of cultural tourism to drive local economies [23] - The project has received multiple awards for its innovative approach to cultural tourism and is recognized as a model for integrating culture and tourism in the Beijing-Tianjin-Hebei region [22][23]