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中国企业如何传递优势?豫园股份副总裁胡俊杰:打破“自证优势”的沟通误区,先交朋友、再讲道理
Xin Lang Cai Jing· 2025-10-18 02:03
Group 1: Event Overview - The 2025 Sustainable Global Leaders Conference will be held from October 16 to 18 in Shanghai, organized by the World Green Design Organization (WGDO) and Sina Group, with support from the Shanghai Huangpu District Government [1] - The conference will feature discussions on sustainable development, focusing on Shanghai's industrial upgrades and new growth paradigms [1] Group 2: Cultural Exchange and Communication - Hu Junjie, Vice President of Yuyuan Group, emphasized the importance of cultural communication in overcoming stereotypes and building trust in international business [2][3] - The current core obstacle in international communication is not the lack of Chinese advantages but rather the stereotypes formed in information silos [2] Group 3: Yuyuan's International Expansion - Yuyuan Group has successfully hosted the Yuyuan Lantern Festival abroad, attracting nearly 200,000 attendees in Paris and showcasing Chinese culture [3][4] - The Yuyuan Lantern Festival will continue to expand internationally, with events planned in Thailand and Singapore, highlighting the cultural significance and appeal of Chinese traditions [3][4] Group 4: Brand Globalization Efforts - Yuyuan Group is actively pursuing international market expansion through various brands, including opening overseas stores for its jewelry and dining brands in Malaysia and the UK [4] - The company aims to promote Chinese culture and cuisine globally, enhancing the visibility of Chinese brands on the world stage [4]