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武汉出台三年行动方案 努力打造世界知名文化旅游目的地
Core Viewpoint - Wuhan aims to develop its cultural tourism industry into a pillar industry and establish itself as a world-renowned cultural tourism destination by implementing a comprehensive action plan from 2025 to 2027 [1] Group 1: Action Plan and Objectives - The action plan includes six major actions and 22 key tasks, focusing on the implementation of 80 significant projects to enhance the construction of a national historical and cultural city [1] - Key projects include the development of world-class scenic spots such as "One Bridge and Two Mountains" and the promotion of the "Cultural Tourism Zone" [1] - The plan emphasizes the importance of showcasing local culture and accelerating the internationalization process to make Wuhan a hub for inbound tourism in Central China [1] Group 2: Tourism Product Innovation - The plan includes upgrading leisure vacation products and creating world-class tourist resorts and national-level leisure streets, branding it as "Roaming Wuhan" [2] - The focus is on enhancing technology-driven cultural tourism products and promoting the "Cyber Wuhan" brand [2] - The initiative aims to develop event-based tourism products, establishing Wuhan as a "City of Events" and "Capital of Exhibitions" [2] Group 3: Service System and Industry Development - The service system will be optimized by improving international transport networks and establishing a visitor service quality evaluation mechanism [2] - The industry development strategy includes nurturing leading enterprises and enhancing the integration of cultural tourism resources to extend the industry chain [2] - Efforts will be made to revitalize traditional food brands and create iconic night-time consumption districts in Wuhan [2] Group 4: Promotion and Visitor Engagement - A global promotion system will be established to enhance the city's cultural tourism image, promoting the slogan "江润三镇 城通九州" [2] - The plan aims to expand the network of international friends to attract tourists from around the world to visit Wuhan [2] - Notably, the "Cultural Innovation Strategy" is highlighted as one of the seven strategic focuses for building an international urban tourism city [2] Group 5: Recent Tourism Performance - During the recent "May Day" holiday, Hubei Provincial Museum received 132,500 visitors, a year-on-year increase of 20.17% [3] - East Lake Scenic Area welcomed 1.818 million tourists, marking an 18.54% increase, ranking second nationally in visitor flow [3] - Hotel bookings in Wuhan increased by 8% and ticket orders surged by nearly 35% during the holiday, placing Wuhan among the top ten in popularity nationwide [3]
全市文化旅游发展大会举行:努力建设世界知名的文化旅游目的地,加快把文化旅游业培育成为支柱产业,郭元强讲话 盛阅春主持
Chang Jiang Ri Bao· 2025-05-22 02:08
Core Viewpoint - The meeting emphasized the importance of developing the cultural tourism industry in Wuhan as a strategic pillar industry, aligning with national directives to enhance quality of life and drive high-quality development [2][3][4]. Group 1: Development Goals - The city aims to build a world-renowned cultural tourism destination, which is seen as a concrete action to fulfill the important requirements set by the national leadership [3][4]. - The cultural tourism sector is recognized as a new strategic pillar industry that significantly impacts the economy and people's livelihoods [3][4]. Group 2: Strategic Initiatives - The plan includes resource integration around key areas such as "Two Rivers and Four Banks" and major cultural sites, promoting efficient use and unified operation of cultural venues [4][5]. - There is a focus on diversifying tourism products, including the development of historical districts and new tourism formats like industrial, rural, and educational tourism [4][5]. Group 3: Brand and Market Development - The initiative aims to create distinctive brands leveraging Wuhan's historical and cultural resources, including the Long River cultural brand and red tourism brand [4][5]. - The city plans to cultivate influential cultural tourism enterprises and support the growth of small and medium-sized businesses in the sector [4][5]. Group 4: Service Quality and Management - Enhancements in service quality are prioritized, including the development of a comprehensive tourism service system and improved urban management to create a visitor-friendly environment [4][5]. - The meeting highlighted the need for a coordinated approach to establish a "big cultural tourism" framework, ensuring effective implementation of key tasks [5][6].