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人气旺文旅热 暑期消费“带火”夏日经济
Ren Min Wang· 2025-08-27 02:44
去文博场馆感悟千年文明之深厚,去乡村体验特色民俗活动,去村寨感受独特民族风情……今年夏天, 文旅热潮持续高涨,"文博游""研学游""乡村游"等热力十足,文旅玩法、场景、服务不断上新升级,为 夏日经济注入新动能。 今年暑期,文旅市场活力十足。最新数据显示,自7月1日至8月23日,全国铁路累计发送旅客达到8.23 亿人次,同比增长6.4%,日均发送旅客1523万人次。 "文旅产业是稳定消费的'助推器',能带动交通、住宿、餐饮、零售等多领域产业链发展,产生强大的 消费乘数效应;同时能促进产业深度融合,推动产业向高附加值转型;还有利于加快区域协同与城市升 级,通过打造差异化的文旅品牌,城市和区域能实现资源互补与产业联动;还能激发就业创业与社会活 力,带动大众创业创新。"华东师范大学工商管理学院院长、旅游规划与发展研究中心主任冯学钢在接 受记者采访时表示。 "文旅行业要实现健康、可持续发展,还面临文旅策源力与创新整合能力不足、文旅产业融而不深、文 旅品牌的国际显示度不高、文旅资源优势与国际市场份额不匹配等问题。"在冯学钢看来,要打造与市 场需求相匹配的产品,提高文旅行业的系统整合力、内容表现力与体验创造力;树立科学的文 ...
文化体验游、乡村游、考古游持续走俏 暑期新玩法催生文旅消费增长新热点
Yang Shi Wang· 2025-08-23 04:01
北京两大展馆联动推出钱币文化展示活动,成为市民和游客文化游打卡点。中国钱币博物馆的《福禄传承》系列,将传统纹饰 与现代造币工艺巧妙融合,而中国金币展览馆精选世界五大代表性金币,集中呈现不同国家的独特艺术特色与精湛造币技艺。 山东沂南:热播影视剧带火乡村游 沉浸式体验是今年暑期文旅的特点之一。在北京前门大街,一座有着200多年历史的老戏楼迎来了一众新戏迷。 央视网消息:暑期文旅即将进入尾声,但是火热程度依然不减。各个景区游人如织,呈现出不少新特点。 北京:文化体验游 戏楼和博物馆成热门场所 23日是秋季的第二个节气"处暑",在浙江金华,大大小小的晒匾上,一场融合传统与诗意的晒秋,感受传承千年的"处暑"民 俗。 山西夏县:暑期考古遗址对外开放 为了让公众近距离感受考古魅力,山西夏县东下冯遗址对公众开放。考古工作人员通俗易懂的话语让考古现场变得生动鲜活。 甘肃敦煌:石窟壁画打造文旅融合新地标 甘肃敦煌,这座被沙漠环抱的绿洲,不仅用壁画石窟记录了东西方文明的交融碰撞,更将千年文化智慧和商贸往来体现在文旅 新业态中。 浙江金华:"晒秋"再现传统民俗画卷 红嫂家乡旅游区位于山东临沂市沂南县常山庄村,迄今已有超过450部影 ...
长线游、县域游、主题游等持续升温 假期文旅市场供需两旺
Xin Hua Wang· 2025-08-12 05:55
"五一"假期,文旅市场持续升温。文化和旅游部发布的信息显示,各地推出丰富多彩的旅游产品, 加强文旅融合和科技赋能,努力提升管理水平和服务品质。出游平台数据显示,长线游预订爆发式增 长,县域旅游持续火热,乡村、露营、美食等主题游需求旺盛,各类产品"多点开花"。 消费热度高涨 在浙江海宁市盐官潮乐之城,游客享受文化之旅,音浪派对、城墙音乐LIVE轮番上演。"在这么有 历史感的地方听流行音乐,有种穿越时空的奇妙感觉。"来自宁波的游客许佳颖说。数据显示,"五 一"假期盐官古城内客房预订量接近满房。 美团旅行发布的数据显示,"五一"假期,文旅消费热度持续攀升,假期首日由异地游客贡献的景区 门票交易额同比增长15%左右。携程数据显示,假期首日,国内游保持较高热度,国内景区门票预订量 同比增长近两成。 观漫展,看老电影……"五一"假期,第三届翙岗动漫艺术季在浙江桐庐县凤川街道翙岗村举办,日 均接待游客近万人次。桐庐将传统民俗、历史文化与现代旅游需求相结合,打造一系列特色文旅活动与 项目。 入境游保持高位增长势头。携程数据显示,假期首日,入境游订单量同比上涨141%。 行程推荐、路线规划、实时翻译、景区讲解……人工智能等新技 ...
外国游客解锁“小众游”“定制游”新体验 沉浸式感受“大美中国”魅力
Yang Shi Wang· 2025-08-10 04:38
Core Insights - Foreign tourists in China are increasingly seeking immersive experiences rather than just visiting landmarks, showing a desire to engage with local culture and lifestyles [1] - The trend of "customized travel" and "niche tourism" is on the rise, particularly in rural tourism and traditional cultural experiences [7] Group 1: Tourist Experience - Tourists from various countries, including Canada, Brazil, India, and Belarus, are enjoying local delicacies such as freshly harvested lotus root in Guangdong's ancient villages [3] - The culinary offerings, including traditional Cantonese dishes made from lotus flowers and roots, have received positive feedback from foreign visitors [5] - The region's rich football culture allows tourists to not only watch but also participate in local football matches, enhancing their engagement with the community [8] Group 2: Travel Trends - The implementation of visa-free policies for 75 countries has significantly boosted inbound tourism, making it a primary channel for foreign visitors to travel to China [10] - The opening of new international flight routes, such as those from Dubai to Shenzhen, has led to a notable increase in the number of travelers from the Middle East and Europe [12] - Data from Shenzhen Airport indicates a 155.1% year-on-year increase in travelers from the UAE during the summer travel period [12] Group 3: Demographics of Travelers - As of August 7, over 127,000 foreign individuals were inspected at Shenzhen Airport, marking a 32.3% increase compared to the previous year, with nearly 60% of these being visa-free entrants [16] - Family travel is becoming more prominent, particularly among children under 14 and seniors over 65, with a 46.4% increase in these demographics [16] - The Luohu border checkpoint also reported a 41% year-on-year increase in foreign travelers, highlighting the growing interest in travel to China [18]
竹乡画廊、浙北山水线……最美农村路成乡村游“最火打卡地”
Yang Shi Xin Wen Ke Hu Duan· 2025-07-28 01:55
Group 1 - Domestic online travel service platforms report that rural tourism has become a highlight of this summer's travel season, with the top ten most beautiful rural roads being popular destinations [1][13] - Hotel bookings for this summer cover over 90% of counties and townships nationwide, with regions like Xinjiang and Sichuan seeing high booking volumes [1] - In Shanxi, Xixian County leads with over six times the booking increase, while counties in Fujian and Shanxi also show significant growth [3] Group 2 - The "Bamboo Country Gallery" tourism road in Guangde, Anhui, has become a popular spot for rural tourism this summer [5] - The "Zhejiang North Mountain Water Line" in Deqing County has seen a 5.97% increase in visitors compared to last year [8] - The Ministry of Transport indicates that rural roads have significantly boosted tourism, with some roads attracting nearly 100,000 visitors for night tours alone [13][15] Group 3 - The northwest region has become a hot spot for rural tourism, with ticket bookings for flights to areas like Xinjiang doubling compared to last year [18] - Airlines have increased flights to Xinjiang, with Air China adding routes to Alatai, Kashgar, and Korla, and Southern Airlines opening new routes from Beijing to Aksu [21] - Urumqi Airport has seen a 23% year-on-year increase in passenger throughput, surpassing 1 million passengers since July 20 [24] Group 4 - The "High-speed Rail + Tourism" initiative has led to the introduction of special tourist trains, enhancing the travel experience across various regions [29][35] - The Harbin Railway Bureau has launched 13 special rural tourism trains to destinations within Heilongjiang Province, promoting local tourism [35] - The Shanghai Railway Bureau is facilitating "High-speed Rail + Tourism" integration by establishing tourism distribution centers at high-speed rail stations [37]
全市文化旅游发展大会举行:努力建设世界知名的文化旅游目的地,加快把文化旅游业培育成为支柱产业,郭元强讲话 盛阅春主持
Chang Jiang Ri Bao· 2025-05-22 02:08
Core Viewpoint - The meeting emphasized the importance of developing the cultural tourism industry in Wuhan as a strategic pillar industry, aligning with national directives to enhance quality of life and drive high-quality development [2][3][4]. Group 1: Development Goals - The city aims to build a world-renowned cultural tourism destination, which is seen as a concrete action to fulfill the important requirements set by the national leadership [3][4]. - The cultural tourism sector is recognized as a new strategic pillar industry that significantly impacts the economy and people's livelihoods [3][4]. Group 2: Strategic Initiatives - The plan includes resource integration around key areas such as "Two Rivers and Four Banks" and major cultural sites, promoting efficient use and unified operation of cultural venues [4][5]. - There is a focus on diversifying tourism products, including the development of historical districts and new tourism formats like industrial, rural, and educational tourism [4][5]. Group 3: Brand and Market Development - The initiative aims to create distinctive brands leveraging Wuhan's historical and cultural resources, including the Long River cultural brand and red tourism brand [4][5]. - The city plans to cultivate influential cultural tourism enterprises and support the growth of small and medium-sized businesses in the sector [4][5]. Group 4: Service Quality and Management - Enhancements in service quality are prioritized, including the development of a comprehensive tourism service system and improved urban management to create a visitor-friendly environment [4][5]. - The meeting highlighted the need for a coordinated approach to establish a "big cultural tourism" framework, ensuring effective implementation of key tasks [5][6].
武汉出台三年行动方案 聚力打造文化旅游新引擎
Chang Jiang Shang Bao· 2025-05-21 23:57
Core Viewpoint - Wuhan aims to develop its cultural tourism industry into a pillar industry and establish itself as a world-renowned cultural tourism destination through the "Action Plan" for 2025-2027 [1] Group 1: Industry Development Strategy - The cultural tourism industry is increasingly recognized as a strategic pillar industry that impacts national economy and people's livelihood, with a focus on high standards, cultural leadership, and industrial thinking [2] - Wuhan will integrate resources around key areas such as "Two Rivers and Four Banks," and develop new tourism formats like industrial tourism, rural tourism, and educational tourism [2] - The city plans to enhance the quality of tourism services and create a visitor-friendly environment through improved infrastructure and management [3] Group 2: Action Plan and Key Tasks - The "Action Plan" includes six major actions and 22 key tasks aimed at creating a new pattern of cultural tourism development [4] - Key projects include the development of world-class scenic spots like "One Bridge and Two Mountains" and the promotion of cultural heritage [4] - The plan emphasizes the creation of national-level leisure districts and the cultivation of unique tourism brands such as "Wander Wuhan" and "Cyber Wuhan" [4] Group 3: Market and Brand Development - Wuhan will focus on nurturing influential cultural tourism enterprises and supporting the growth of small and medium-sized businesses in the sector [3] - The city aims to build strong cultural brands leveraging its historical and ecological resources, including the Yangtze River cultural brand and red tourism brand [2]
从“看风景”到“享生活” 文旅经典IP火爆“出圈”激发消费新潜力
Yang Shi Wang· 2025-05-19 06:36
Group 1 - The 15th China Tourism Day will be celebrated on May 19, 2025, with the theme "Beautiful Mountains and Rivers, Wonderful Journey" [1] - The trends of "Cultural Tourism" and "Rural Tourism" are gaining popularity, with "Cultural Tourism +" becoming a new consumption trend across various regions [1] - The Dunhuang Mogao Grottoes are experiencing a tourism peak, with daily ticket sales reaching 6,000, often selling out [5] Group 2 - The Ministry of Culture and Tourism has released 152 boutique rural tourism routes, enhancing the rural tourism experience [7] - In Huangshan, the integration of good ecology and good business practices is creating new cultural tourism scenarios [8] - In Shenzhen, the "Event Economy" is thriving, with sports events driving diverse consumption, leading to a 30% increase in hotel and dining revenues during events [14][16] Group 3 - A vibrant ethnic cultural exhibition was held in Guiyang, attracting numerous visitors and showcasing the cultural diversity of Guizhou [17] - The exhibition featured 26 unique representative formations, with over 3,600 performers from various sectors in Guizhou [19] - The "New Brand of Colorful Guizhou Cultural Tourism" integrates various cultural and sports tourism brands, enhancing the region's appeal [23]
荥阳假期文旅 市场供需两旺
Zheng Zhou Ri Bao· 2025-05-09 03:33
Group 1 - The core viewpoint of the articles highlights the significant growth in tourism and cultural activities in Xinyang City during the May Day holiday, with a total of 1.0738 million visitors, representing a year-on-year increase of 28.14% [1] - Rural tourism has emerged as a major growth driver, accounting for 741,500 visitors, which is 69.1% of the total visitors to Xinyang City [1] - The establishment of innovative "cultural tourism + shopping" models in commercial complexes like Outlets and Wuyue Plaza has attracted a total of 148,500 visitors [1] Group 2 - Cultural empowerment has enhanced the experience, with public cultural services improving, such as the "Book Fragrance May Day" series at the library attracting 6,061 participants [2] - The city has implemented consumer incentives, including the issuance of 5 million yuan in cultural tourism consumption vouchers, covering various categories like scenic tickets and hotel accommodations [2] - A three-tier management system has been established to ensure safety in tourism venues, with comprehensive inspections conducted across 36 cultural tourism sites [2]
休闲服务行业2025五一假期数据解读:五一旅游超预期,客单价同比提高
Shenwan Hongyuan Securities· 2025-05-06 14:34
Investment Rating - The report rates the leisure service industry as "Positive" for investment [2][28]. Core Insights - The May Day holiday tourism consumption exceeded expectations, with a total of 314 million domestic trips, a year-on-year increase of 6.4%, and total spending of 180.27 billion yuan, up 8.0% year-on-year [5][10]. - The trend of "reverse tourism" is prominent, with a significant increase in rural tourism, leading to higher hotel demand in surrounding areas [5][17]. - Both inbound and outbound tourism markets are experiencing a robust recovery, with inbound travel orders increasing by 130% year-on-year during the holiday [5][23]. Summary by Sections 1. Travel Consumption: Continued Growth in May Day Tourism - During the May Day holiday, domestic tourism market heat continued to rise, with a slight increase in average spending per person to 574 yuan, up 1.48% year-on-year [5][15]. - The total number of domestic trips reached 314 million, with total spending of 180.27 billion yuan [5][10]. 2. Domestic Tourism: "Reverse Tourism" Trend and Rising Self-Driving Travel - The "reverse tourism" trend is evident, with rural tourism bookings increasing by nearly 20% year-on-year [5][17]. - Self-driving travel is also on the rise, with average car rental spending increasing by 24% and the average rental duration extending to 4 days [20]. 3. Inbound and Outbound Tourism: Mutual Growth - Inbound tourism orders surged by 130% year-on-year, with significant growth in travelers from the U.S., South Korea, and Japan [23][24]. - Outbound tourism also saw a 20% increase in orders, with popular destinations including Japan, South Korea, and Thailand [24]. 4. Investment Analysis - The report suggests that the May Day holiday tourism performance was better than expected, with a recommendation to invest in hotels, scenic spots, and duty-free companies [28].