记者丨 胡慧茵 编辑丨 李艳霞 2026年元旦假期，粤港澳大湾区文旅实现"开门红"。 无论是从假期开始就一票难求的广东省博物馆，还是观众如云的汕尾等地的音乐嘉年华和跨年 晚会，再到被非遗绝技"打铁花"照亮夜空的广州岭南印象园……一场场精彩纷呈的文化盛宴， 都是大湾区旅游热潮的生动注脚。 粤港澳大湾区元旦期间迎来登山热潮。（资料图） 广东省文化和旅游厅公布的数据显示，2026年元旦假期，广东接待游客1787.5万，日均同比增 长34.8%；实现旅游收入99.8亿元，日均同比增长39.8%；全省4A级及以上景区接待游客556.1 万人次，日均同比增长15.3%。携程的旅游数据则显示， 元旦期间，广东在线旅游接待人次和 旅游消费金额这两项核心指标均位居全国省份首位 ，凸显广东文旅市场的超强吸引力。 港澳方面，元旦期间，澳门各口岸出入境旅客总人次约155.16万，其中入境旅客人次约76.62 万；2026年1月1日共录得访澳旅客约18.8万人次，为历年元旦日最高。另有数据显示，元旦假 期有超过163万人次入境香港。 其中，"霸榜"全国前十最热门旅游目的地等各大文旅榜单的广州和深圳持续为大湾区带来滚滚 客流。广州作为" ...

自然风光与乡村风情各展魅力，为游客提供了多样选择。百花岭、白沙起义纪念园、黎母山森林公 园等核心景区人气高涨，接待量同比增长超1.5倍。与此同时，乡村休闲度假成为新热点，接待人次同 比激增近2.9倍。红毛镇新伟·山有、什寒村等特色村庄成为热门打卡地，其中新伟·山有单点接待游客超 过3600人次。 据介绍，节日期间，琼中通过九大特色活动营造出浓厚的节日氛围。从原生态的民族歌舞晚会，到 激烈的"元旦杯"篮球赛，再到汇聚传统技艺的非遗市集，活动覆盖文化、体育等多个领域。各景区和民 宿推出的黎族苗族刺绣、手工DIY等体验项目，让游客在参与中深度感受地方文化魅力，实现了"旅游 +文化"的有机融合。 此次元旦假期旅游市场的亮眼表现，反映了琼中在旅游资源整合与产品创新方面的持续努力。琼中 旅文局相关负责人表示，下一步将继续深化文旅融合，优化服务体验，推动旅游产业朝着更具特色、更 高质量的方向稳步发展。 元旦假期文旅一日游、乡村游成新热点—— 琼中：民族风情任君选 海南日报营根1月5日电(海南日报全媒体记者 祁夏)2026年元旦假期，琼中黎族苗族自治县旅游市 场活力涌动。3天假期全县累计接待游客3.18万人次，同比增长超过五 ...

中新网郑州1月4日电 (记者 刘鹏)记者4日从河南省文化和旅游厅获悉，2026年元旦假期该省累计接待国 内游客1743.7万人次，实现旅游收入89.9亿元，接待人次、旅游收入实现同比双增长，冰雪游、乡村游 等热度攀升。 在三天假期期间，河南各级文化场馆、艺术院团深挖地域文化资源，策划推出系列主题鲜明、形式多样 的文化惠民活动。河南省文化和旅游厅统计数据显示，公共文化场馆进馆198.2万人次，惠民文化活动 5348总场次(线上+线下)，线上线下观看和参与民众208.7万人次。其中，博物馆、纪念馆进馆116.8万人 次。 值得一提的是，假期期间该省文博场馆优化服务供给，推出特色展览与互动项目。河南博物院推 出"'马'上启程·豫博奇妙夜"限定活动，中国文字博物馆开展"元骐载字·旦书乘黄"主题社教活动，洛阳博 物馆"一夜探古今"活动人气高涨。 此外，新年音乐会、戏曲晚会等高品质演艺活动也在假期陆续上演。如郑州的王源2025客厅狂欢跨年演 唱会、梨园名家名段戏曲演唱会等，安阳举办新年演唱会、殷墟跨年嘉年华等，鹤壁朝歌老街上演《大 商朝歌》情景剧及封神人物高跷巡游等。 今年元旦假期，冰雪游、乡村游热度持续攀升。新乡南太行 ...

中新网福州12月26日电 (何卫东 何宇 江曲)12月26日，一列银白色动车组迎着朝阳，矫若游龙，从福平 铁路平潭海峡公铁大桥上呼啸而过。动车、大桥与碧海蓝天同框，组成一幅流动的壮美画卷。 当天，连接福建省福州市与平潭综合实验区的福平铁路开通运营五周年。五年来，穿山越海的福平铁路 累计运输旅客755.40万人次，将福州主城的都市繁华、长乐的空港活力与平潭的海岛风情、石厝古韵串 珠成链，助力平潭旅游更红火、旅客出行更便捷、百姓生活更幸福。 海上"飞虹"助出行 "以前，我去平潭要4个多小时，现在坐动车组只要35分钟，太方便了！"12月21日，一列动车组在福平 铁路平潭海峡公铁大桥上疾驰，犹如海上飞虹，旅客孙先生用手机拍下如画美景。 火车一响，黄金万两。福平铁路的开通犹如"催化剂"，持续推动平潭"实验区+自贸区+国际旅游岛"多区 叠加优势充分释放，已成为驱动平潭产业发展的关键动脉，依托高铁带来的客流，发展海洋游、乡村 游、医养游等多元化产品，并打造"平潭蓝"系列旅游品牌，高质量发展注入了强劲而持久的新动能。 平潭东美村引进实验区嘉佑渔业开发有限公司，打造平潭首个休闲渔业基地，并引进了海上观光、垂钓 等沉浸式文旅项目 ...

Core Insights - The "rural tourism" sector is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by diverse consumption scenarios that combine natural scenery and cultural characteristics [2][11] - Various regions are implementing unique cultural and tourism activities to attract visitors, showcasing the vitality of rural tourism and its role in boosting holiday consumption [11] Group 1: Regional Highlights - Beijing Pinggu is hosting a series of vibrant rural cultural tourism activities, integrating art seasons and music festivals to invigorate rural tourism [3] - In Hunan Xinhua, the Ziqiao Mountain Terraces are at their peak viewing period, with local initiatives enhancing visitor experiences through agricultural activities and cultural performances [5] - Zhejiang Tonglu is establishing a slow-life experience zone, connecting natural landscapes to offer a new leisure experience for tourists [7] - Hubei Enshi is revitalizing traditional customs through events like the "Mo Qiu Festival," where locals and tourists engage in agricultural activities and cultural celebrations [9]

Core Insights - The tourism market in China has shown significant growth during the 8-day National Day and Mid-Autumn Festival holiday, with a notable increase in various types of tourism experiences [1] Group 1: Red Tourism - Red tourism has gained popularity, with historical sites attracting large numbers of visitors, such as the Gutian Conference Site in Fujian expecting around 90,000 visitors and the Yan'an Revolutionary Memorial Hall in Shaanxi receiving over 25,000 visitors on the first day of the holiday [4][2] - The "Red Women's Army" scenic area in Sanya, Hainan, featured a moving performance that resonated with audiences, enhancing the patriotic experience [7] Group 2: Rural Tourism - Rural tourism has seen a rise in interest, with increased visitor numbers and tourism revenue. An immersive rural experience in Xuyi, Jiangsu, combined tea culture and agricultural activities, showcasing the charm of the countryside [10] Group 3: Cultural Tourism - Cultural tourism has become fashionable, with various regions offering immersive experiences that highlight traditional culture. For instance, Jinchen, Shanxi, introduced aerial performances and live shows based on local architecture, enhancing visitor engagement [12] Group 4: Integration of Sports and Tourism - The integration of sports events with tourism has stimulated new consumer activity. The ongoing Wuhan Tennis Open attracted visitors to the venue, where they could enjoy sports merchandise, food, and experiences [14] Group 5: Inbound Tourism - Inbound tourism has continued to rise, with Guangzhou Baiyun Airport expecting over 400,000 inbound and outbound passengers, a 15% increase year-on-year. Hainan's airports also reported significant growth in international passenger numbers, with a 16.3% increase compared to the previous year [17]

Group 1 - In Fujian, 129 monitored 4A-level and above scenic spots received 1.56 million visitors during the fifth day of the holiday, marking a 28.8% increase compared to the same period last year [1] - Cumulatively, these tourism units in Fujian welcomed 7.26 million visitors over the first five days of the holiday [1] - Rural tourism in Fujian remains strong, with over 1.11 million visitors recorded at monitored rural tourism sites during the same period [3] Group 2 - In Jiangxi, night tourism is gaining popularity, with over 1 million visitors to the Nanchang Wanshou Palace historical cultural district, more than half of whom visited at night, and over 65% of them being young tourists [4] - The total expected visitor count for the Wuyuan Xian Gao West Lake tourism street in Jiangxi is over 250,000, with night visits accounting for over 70% [6] - In Jiangxi's Jiujiang Gantang Park, over 200,000 visitors participated in lantern viewing activities during the first five days of the holiday, with total visits expected to exceed 300,000 [6] Group 3 - In Hubei, over 1.31 million visitors were received by more than 600 A-level tourist attractions during the first five days of the holiday [7] - The average occupancy rate of star-rated hotels in Hubei reached 78.21% [7] - Various local governments in Hubei implemented convenience measures for tourists, including free parking and discounted entry fees at several attractions [7] Group 4 - In Liaoning, several cultural and museum venues extended their opening hours during the holiday, with the Shenyang Palace Museum hosting night tours from October 6 to 8 [8] - The night tour activities at Shenyang Palace Museum allowed 5,000 visitors per day to access specific areas for free with prior reservation [8] - Other museums in Shenyang, such as the Liaoning Paleontological Museum, also prepared various exhibition activities and extended their hours until 9 PM [9]

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive a surge in cultural and tourism consumption in China, with an 8-day holiday period anticipated to boost travel activities significantly [1][2] - The cultural and tourism sector is experiencing robust growth, with consumer spending on education, culture, and entertainment projected to increase by 9.8% in 2024 and 11.8% in the first half of 2025 [1] Group 1: Market Trends - Domestic tourism demand is being fueled by elements such as "red tourism," autumn scenery, and moon-related activities, leading to a doubling of bookings for nearby and chartered tours [2] - Cross-province travel orders for the National Day holiday are expected to rise by 45% year-on-year, with overall travel intentions increasing by over 30% compared to previous years [2] Group 2: Government Initiatives - The Ministry of Culture and Tourism is launching a three-year action plan called "Hundred Cities, Hundred Areas" to stimulate cultural and tourism consumption, including the introduction of consumption vouchers and payment discounts [2][3] - Local governments, including those in Shandong, Beijing, and Guangdong, are implementing specific policies and activities to enhance cultural and tourism consumption, such as themed tourism promotions and financial incentives [3] Group 3: Consumer Finance Innovations - The cultural and tourism consumption sector is driving innovation in consumer finance, with a focus on creating diverse financial products and services to meet evolving consumer needs [4] - Financial institutions are leveraging policy support to expand their service offerings, particularly in new consumption areas like childcare and fitness, while also addressing the needs of tourism-related businesses through tailored financial solutions [5]

Core Insights - The cultural and tourism industry is experiencing a significant surge during the summer, with various forms of tourism such as "cultural tourism," "research tourism," and "rural tourism" gaining popularity, injecting new momentum into the summer economy [1] - From July 1 to August 23, the national railway system transported 823 million passengers, marking a 6.4% year-on-year increase, with an average of 15.23 million passengers daily [1] - The cultural tourism sector is recognized as a key driver for consumption upgrades and market vitality, promoting the development of related industries such as transportation, accommodation, dining, and retail [1] Industry Trends - The integration of "culture + technology" is being innovatively applied in places like the Liangzhu Museum in Hangzhou, where AR glasses allow visitors to interact with artifacts, enhancing their understanding of cultural heritage [2] - There is a shift in consumer demand from material satisfaction to spiritual fulfillment, indicating that the cultural tourism industry has entered a new development phase [2] - Increasing numbers of tourists are choosing rural areas and towns as destinations, engaging in local customs and experiencing rural life [2] Regional Developments - In Hubei's Xiaogan, tourists are participating in immersive agricultural activities, while in Fujian's Xunpu Village, traditional attire and local customs have turned the village into a popular tourist spot, attracting around 20,000 visitors daily [3] - Museums are evolving into cultural leisure spaces, utilizing new technologies to enhance visitor engagement and interaction with exhibits [3] - The Harbin Museum and Shandong Museum are examples of how digital technologies are being used to create immersive experiences for visitors, showcasing the potential for innovation in the cultural tourism sector [3] Challenges and Opportunities - The cultural tourism industry faces challenges such as insufficient innovation and integration capabilities, lack of deep industry integration, and low international visibility of cultural brands [3] - To align products with market demands, the industry must enhance its system integration, content expression, and experiential creativity [3] - There is a need to establish a scientific approach to cultural preservation and development, ensuring a balance between cultural heritage and tourism economic growth [3]

Group 1 - The summer cultural tourism season is nearing its end, yet the popularity remains high with various scenic spots attracting large crowds and showcasing new characteristics [1] - In Beijing, cultural experience tourism is on the rise, with theaters and museums becoming popular destinations for visitors [1] - The China Currency Museum and the China Gold Coin Exhibition Hall have launched a coin culture display event, attracting both locals and tourists [3] Group 2 - In Shandong's Yinan, the popularity of rural tourism has surged due to the success of popular TV dramas, with over 450 films shot in the area [5] - Shanxi's Xia County has opened archaeological sites to the public, allowing visitors to engage with the archaeological process [7] - In Gansu's Dunhuang, the integration of mural caves into cultural tourism is creating new landmarks that reflect the blend of Eastern and Western civilizations [8] Group 3 - In Zhejiang's Jinhua, traditional customs are being revived through the "sun-drying" activities, showcasing cultural heritage [9][11]