0:00 今年国庆中秋假期，"乡村游"呈现火热景象。各地乡村结合自然风光和人文特色，打造多元消费场景。一系列融合自然生态、农耕趣味、民俗 体验的特色活动吸引大量游客来到乡村旅游，激活假日消费新引擎。 ■北京平谷：文艺赋美展现乡村新活力 "十一"假期到来，北京市平谷区策划举办多项精彩纷呈的乡村文旅活动，融合艺术季、音乐节等多种形式，用文艺赋美激发出乡村文旅的新活 力。 ■湖南新化：农耕文化丰富文旅新体验 在湖南省新化县，紫鹊界梯田景区迎来最佳观赏期。当地因地制宜打造农耕体验、生态步道、乡村民宿等农文旅融合项目，结合新化山歌、梅 山武术等非遗展演，不断提升游客体验。 ■浙江桐庐：乡村慢生活打造休闲新方式 作为浙江省首个乡村慢生活体验试点区，杭州市桐庐县富春江（芦茨）乡村慢生活体验区以芦茨、茆坪、石舍三个村为核心，串联起江与溪、 山与谷、村与田等原生态自然景观，为游客提供休闲新体验。 各地"乡村游"火热带动假日文旅消费旺盛，折射出乡村全面振兴的澎湃动能、文旅产业发展的蓬勃兴旺。 编导：房宽 新华社音视频部制作 ■湖北恩施：传统民俗焕发新生机 湖北省恩施土家族苗族自治州建始县官店镇战场坝村以"庆国庆、贺丰收、活民俗" ...

央视网消息：国庆中秋8天长假，人们出行热情持续高涨。文旅市场呈现出哪些新特点？下面就来盘点一下。 红色游热度攀升 唱响爱国主旋律 这个假期，全国各地的红色旅游景区成为游客的热门选择。其中，福建古田会议会址国庆期间预计接待游客约9万人次。在陕 西，延安革命纪念馆国庆首日接待游客突破2.5万人次。 乡村游持续升温 尽显田园诗意 这个假期，"乡村游"受到越来越多的青睐，游客量和旅游收入持续增长。在江苏盱眙，一场集茶文化研学与农事体验于一体的乡 野之旅，让游客沉浸式感受乡村魅力。 文化游渐成时尚 沉浸感受传统文化魅力 这个假期，各地依托地域文化特色打造的"文化游"，吸引市民游客沉浸式感受传统文化的魅力。山西晋城推出了"嫦娥奔月""凤凰 飞天"等空中表演，并根据明清古堡建筑的特色，推出实景剧，还现场发放手工月饼，将"静态观赏"升级为"沉浸式体验"。 海南三亚：家国同庆 红色景区唱响爱国主旋律 在海南三亚的红色娘子军景区，经典演出《红色娘子军》以其震撼的实景效果和动人的革命故事，深深感染着在场观众，而演出 结束后的合唱环节，则将每晚的气氛推向高潮。 文体旅深度融合 激发消费新活力 这个假期，体育赛事与文旅消费深度融合。在 ...

Group 1 - In Fujian, 129 monitored 4A-level and above scenic spots received 1.56 million visitors during the fifth day of the holiday, marking a 28.8% increase compared to the same period last year [1] - Cumulatively, these tourism units in Fujian welcomed 7.26 million visitors over the first five days of the holiday [1] - Rural tourism in Fujian remains strong, with over 1.11 million visitors recorded at monitored rural tourism sites during the same period [3] Group 2 - In Jiangxi, night tourism is gaining popularity, with over 1 million visitors to the Nanchang Wanshou Palace historical cultural district, more than half of whom visited at night, and over 65% of them being young tourists [4] - The total expected visitor count for the Wuyuan Xian Gao West Lake tourism street in Jiangxi is over 250,000, with night visits accounting for over 70% [6] - In Jiangxi's Jiujiang Gantang Park, over 200,000 visitors participated in lantern viewing activities during the first five days of the holiday, with total visits expected to exceed 300,000 [6] Group 3 - In Hubei, over 1.31 million visitors were received by more than 600 A-level tourist attractions during the first five days of the holiday [7] - The average occupancy rate of star-rated hotels in Hubei reached 78.21% [7] - Various local governments in Hubei implemented convenience measures for tourists, including free parking and discounted entry fees at several attractions [7] Group 4 - In Liaoning, several cultural and museum venues extended their opening hours during the holiday, with the Shenyang Palace Museum hosting night tours from October 6 to 8 [8] - The night tour activities at Shenyang Palace Museum allowed 5,000 visitors per day to access specific areas for free with prior reservation [8] - Other museums in Shenyang, such as the Liaoning Paleontological Museum, also prepared various exhibition activities and extended their hours until 9 PM [9]

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive a surge in cultural and tourism consumption in China, with an 8-day holiday period anticipated to boost travel activities significantly [1][2] - The cultural and tourism sector is experiencing robust growth, with consumer spending on education, culture, and entertainment projected to increase by 9.8% in 2024 and 11.8% in the first half of 2025 [1] Group 1: Market Trends - Domestic tourism demand is being fueled by elements such as "red tourism," autumn scenery, and moon-related activities, leading to a doubling of bookings for nearby and chartered tours [2] - Cross-province travel orders for the National Day holiday are expected to rise by 45% year-on-year, with overall travel intentions increasing by over 30% compared to previous years [2] Group 2: Government Initiatives - The Ministry of Culture and Tourism is launching a three-year action plan called "Hundred Cities, Hundred Areas" to stimulate cultural and tourism consumption, including the introduction of consumption vouchers and payment discounts [2][3] - Local governments, including those in Shandong, Beijing, and Guangdong, are implementing specific policies and activities to enhance cultural and tourism consumption, such as themed tourism promotions and financial incentives [3] Group 3: Consumer Finance Innovations - The cultural and tourism consumption sector is driving innovation in consumer finance, with a focus on creating diverse financial products and services to meet evolving consumer needs [4] - Financial institutions are leveraging policy support to expand their service offerings, particularly in new consumption areas like childcare and fitness, while also addressing the needs of tourism-related businesses through tailored financial solutions [5]

Core Insights - The cultural and tourism industry is experiencing a significant surge during the summer, with various forms of tourism such as "cultural tourism," "research tourism," and "rural tourism" gaining popularity, injecting new momentum into the summer economy [1] - From July 1 to August 23, the national railway system transported 823 million passengers, marking a 6.4% year-on-year increase, with an average of 15.23 million passengers daily [1] - The cultural tourism sector is recognized as a key driver for consumption upgrades and market vitality, promoting the development of related industries such as transportation, accommodation, dining, and retail [1] Industry Trends - The integration of "culture + technology" is being innovatively applied in places like the Liangzhu Museum in Hangzhou, where AR glasses allow visitors to interact with artifacts, enhancing their understanding of cultural heritage [2] - There is a shift in consumer demand from material satisfaction to spiritual fulfillment, indicating that the cultural tourism industry has entered a new development phase [2] - Increasing numbers of tourists are choosing rural areas and towns as destinations, engaging in local customs and experiencing rural life [2] Regional Developments - In Hubei's Xiaogan, tourists are participating in immersive agricultural activities, while in Fujian's Xunpu Village, traditional attire and local customs have turned the village into a popular tourist spot, attracting around 20,000 visitors daily [3] - Museums are evolving into cultural leisure spaces, utilizing new technologies to enhance visitor engagement and interaction with exhibits [3] - The Harbin Museum and Shandong Museum are examples of how digital technologies are being used to create immersive experiences for visitors, showcasing the potential for innovation in the cultural tourism sector [3] Challenges and Opportunities - The cultural tourism industry faces challenges such as insufficient innovation and integration capabilities, lack of deep industry integration, and low international visibility of cultural brands [3] - To align products with market demands, the industry must enhance its system integration, content expression, and experiential creativity [3] - There is a need to establish a scientific approach to cultural preservation and development, ensuring a balance between cultural heritage and tourism economic growth [3]

Group 1 - The summer cultural tourism season is nearing its end, yet the popularity remains high with various scenic spots attracting large crowds and showcasing new characteristics [1] - In Beijing, cultural experience tourism is on the rise, with theaters and museums becoming popular destinations for visitors [1] - The China Currency Museum and the China Gold Coin Exhibition Hall have launched a coin culture display event, attracting both locals and tourists [3] Group 2 - In Shandong's Yinan, the popularity of rural tourism has surged due to the success of popular TV dramas, with over 450 films shot in the area [5] - Shanxi's Xia County has opened archaeological sites to the public, allowing visitors to engage with the archaeological process [7] - In Gansu's Dunhuang, the integration of mural caves into cultural tourism is creating new landmarks that reflect the blend of Eastern and Western civilizations [8] Group 3 - In Zhejiang's Jinhua, traditional customs are being revived through the "sun-drying" activities, showcasing cultural heritage [9][11]

Core Insights - The cultural and tourism market is experiencing significant growth during the "May Day" holiday, with various regions launching diverse tourism products and enhancing service quality through technology integration [1][2][4] Group 1: Travel Trends - Long-distance travel bookings have surged, with a notable increase in county-level tourism, and themes such as rural, camping, and culinary tourism are in high demand [1][2] - On the first day of the holiday, ticket sales from non-local tourists increased by approximately 15%, while domestic scenic spot ticket bookings rose by nearly 20% year-on-year [2] - The proportion of cross-city travel orders reached 90% on the first day of the holiday, indicating a trend towards longer travel distances compared to previous holidays [4] Group 2: Cultural Experiences - The integration of culture and tourism is deepening, with events like the "Calligraphy Doctor Canal Creation Base" and exhibitions attracting many visitors [4] - Various regions are leveraging intangible cultural heritage resources to develop unique tourism products, such as performances of the Lanzhou Taiping Drum and the fusion of Huizhou architecture with traditional fish lanterns in Huangshan [5] Group 3: Innovative Tourism Formats - Immersive tourism has become a new highlight, with experiences like the "Drunken Song of Longing: Dreaming of Shaoxing Water Tour" attracting large crowds [6] - The use of augmented reality and other technologies in cultural tourism, such as light shows that transform historical sites into dynamic narratives, is gaining popularity [6][7] Group 4: Enhanced Visitor Experience - Many tourist destinations are optimizing management strategies and implementing measures to improve visitor experiences, such as extending opening hours and increasing night activities [8] - For instance, the Hunan Museum extended its hours to 8 PM and added 5,000 reservation slots daily during the holiday [8]

Group 1 - The core viewpoint of the articles highlights the booming development of county tourism in China, driven by the trend of "reverse travel" and the increasing interest of young consumers in unique and high-quality travel experiences [1][2][9] - County tourism is evolving from being a supporting role in traditional tourism to becoming a new driving force for regional economic development, characterized by "small and beautiful" and "refined and special" offerings [1][2][9] - Young consumers, particularly those under 30, are becoming the main force in county tourism, with over 56% of summer travelers falling into this age group, indicating a shift in consumer preferences towards immersive and culturally rich experiences [2][3] Group 2 - The integration of cultural, agricultural, and tourism resources in county tourism has led to the emergence of new business models such as camping, educational travel, and night tours, catering to diverse tourist needs [2][3] - The development of county tourism is supported by policies like the "County Business Three-Year Action Plan (2023-2025)" and improvements in transportation and accommodation infrastructure, enhancing the convenience and comfort of travel to these areas [2][4] - The rise of digital platforms and social media is playing a crucial role in marketing and promoting county tourism, allowing for rapid visibility and engagement with potential visitors [4][7] Group 3 - Cross-regional collaboration is enhancing the appeal of county tourism, allowing for the integration of diverse regional characteristics and creating a multiplier effect that amplifies the value of county tourism [4][5][6] - The shift from "scenic spot economy" to "holistic experience" in county tourism is driven by the activation of cultural heritage and the monetization of ecological resources through various innovative models [7][8] - Challenges such as oversupply of traditional tourism products, inconsistent service quality, and a lack of professional talent need to be addressed through a combination of cultural depth, technological support, and policy frameworks [8][9]

Core Insights - Foreign tourists in China are increasingly seeking immersive experiences rather than just visiting landmarks, showing a desire to engage with local culture and lifestyles [1] - The trend of "customized travel" and "niche tourism" is on the rise, particularly in rural tourism and traditional cultural experiences [7] Group 1: Tourist Experience - Tourists from various countries, including Canada, Brazil, India, and Belarus, are enjoying local delicacies such as freshly harvested lotus root in Guangdong's ancient villages [3] - The culinary offerings, including traditional Cantonese dishes made from lotus flowers and roots, have received positive feedback from foreign visitors [5] - The region's rich football culture allows tourists to not only watch but also participate in local football matches, enhancing their engagement with the community [8] Group 2: Travel Trends - The implementation of visa-free policies for 75 countries has significantly boosted inbound tourism, making it a primary channel for foreign visitors to travel to China [10] - The opening of new international flight routes, such as those from Dubai to Shenzhen, has led to a notable increase in the number of travelers from the Middle East and Europe [12] - Data from Shenzhen Airport indicates a 155.1% year-on-year increase in travelers from the UAE during the summer travel period [12] Group 3: Demographics of Travelers - As of August 7, over 127,000 foreign individuals were inspected at Shenzhen Airport, marking a 32.3% increase compared to the previous year, with nearly 60% of these being visa-free entrants [16] - Family travel is becoming more prominent, particularly among children under 14 and seniors over 65, with a 46.4% increase in these demographics [16] - The Luohu border checkpoint also reported a 41% year-on-year increase in foreign travelers, highlighting the growing interest in travel to China [18]

Group 1 - Domestic online travel service platforms report that rural tourism has become a highlight of this summer's travel season, with the top ten most beautiful rural roads being popular destinations [1][13] - Hotel bookings for this summer cover over 90% of counties and townships nationwide, with regions like Xinjiang and Sichuan seeing high booking volumes [1] - In Shanxi, Xixian County leads with over six times the booking increase, while counties in Fujian and Shanxi also show significant growth [3] Group 2 - The "Bamboo Country Gallery" tourism road in Guangde, Anhui, has become a popular spot for rural tourism this summer [5] - The "Zhejiang North Mountain Water Line" in Deqing County has seen a 5.97% increase in visitors compared to last year [8] - The Ministry of Transport indicates that rural roads have significantly boosted tourism, with some roads attracting nearly 100,000 visitors for night tours alone [13][15] Group 3 - The northwest region has become a hot spot for rural tourism, with ticket bookings for flights to areas like Xinjiang doubling compared to last year [18] - Airlines have increased flights to Xinjiang, with Air China adding routes to Alatai, Kashgar, and Korla, and Southern Airlines opening new routes from Beijing to Aksu [21] - Urumqi Airport has seen a 23% year-on-year increase in passenger throughput, surpassing 1 million passengers since July 20 [24] Group 4 - The "High-speed Rail + Tourism" initiative has led to the introduction of special tourist trains, enhancing the travel experience across various regions [29][35] - The Harbin Railway Bureau has launched 13 special rural tourism trains to destinations within Heilongjiang Province, promoting local tourism [35] - The Shanghai Railway Bureau is facilitating "High-speed Rail + Tourism" integration by establishing tourism distribution centers at high-speed rail stations [37]