Core Viewpoint - Service trade has become a significant force in the economic development of countries and serves as a barometer for economic growth and living standards [1] Group 1: Trends in Cultural Trade - Cultural trade is developing rapidly, with a broader definition that includes not only traditional cultural trade but also goods-related cultural trade, which is gaining attention from various economies [1] - Cultural trade is becoming more diverse, with developing economies participating more actively and introducing unique creative cultural products and services into the international market, marking a new growth point [1] - Digitalization is fostering new business models and formats in cultural trade, enhancing industries such as media, gaming, music, and film, while enabling personalized cultural products and services for international consumers [1] Group 2: Recommendations for Cultural Trade Development - Emphasize innovation to enhance competitiveness, which includes innovation in literature, arts, technology, and the methods of cultural trade [3] - Maintain an open and inclusive approach, using accessible language to tell national stories in the international market [3] - Foster cooperation and mutual benefit, requiring a fair and just international trade environment along with collaborative efforts in industry, trade, and rule-making [4]

Group 1 - The forum highlighted the transformative impact of digital intelligence on the cultural industry, promoting its prosperity and providing vast development space for cultural trade [3] - Innovation is fundamental to cultural trade, encompassing literary, artistic, technological, and operational innovations [3] - Chinese companies are shifting from "borrowing boats to go to sea" to "building boats to go to sea," with successful examples in animation, gaming, trendy toys, and theme parks [3][4] Group 2 - Companies like Bubble Mart are focusing on global operations, leveraging IP as a core driver to connect with global consumers [3] - 37 Interactive Entertainment has expanded its business to over 200 countries, integrating Chinese cultural elements into game development and operations [4] - The forum featured discussions on digital cultural trade expansion, revitalizing traditional IPs, and the dual empowerment of brands and culture [5] Group 3 - Online literature has emerged as a global cultural trendsetter, with Chinese online literature entering a new phase of global IP co-creation [5] - Traditional cultural industries are revitalizing through digital technologies, creating new models and immersive experiences [5] - The forum included a policy roundtable discussing the latest measures to support high-quality cultural trade development [6] Group 4 - The forum announced the "2025-2026 National Cultural Export Key Enterprises and Key Projects," with 404 enterprises and 121 projects recognized [8]