中新网5月27日电 "服务贸易已经成为世界各国经济发展的重要力量，也是经济发展的风向标，是各国 人民生活水平的一个重要的标志和反映。" 在27日举行的2025文化强国建设高峰论坛数智赋能文化贸易论坛上，全球服务贸易联盟理事长姜增伟指 出，近年来全球文化贸易发展呈现新的趋势性特征。 首先，坚持创新提升，创新是竞争力的基础，既包括文学艺术和科技文化的创新，也包括文化贸易的方 式、手段、业态的创新。 二是文化贸易更加多元。无论市场分布还是标的属性，文化贸易呈现多元化和多样性。发展中经济体比 以往更积极参与其中，并带来独特的魅力，特别是创意性文化产品和服务进入国际市场，应该说越来越 成为发展中经济体新的增长点。 其次，坚持开放包容。姜增伟认为，与其他领域不同，文化领域需要用国际市场通俗易懂的语言体系讲 述本国的故事。 三是数字化催生新业态新模式。文化贸易领域数字技术的发展不仅带来了媒体、游戏、音乐和影视等行 业的变革，而且使文化产品和服务实现了个性化的定制，在国际贸易中更为便捷、高效，给国际消费者 带来了全新的体验。 最后，坚持合作共赢，文化贸易需要公平公正的国际贸易环境，不仅需要产业合作、贸易合作，而且需 要规则层 ...

Group 1 - The forum highlighted the transformative impact of digital intelligence on the cultural industry, promoting its prosperity and providing vast development space for cultural trade [3] - Innovation is fundamental to cultural trade, encompassing literary, artistic, technological, and operational innovations [3] - Chinese companies are shifting from "borrowing boats to go to sea" to "building boats to go to sea," with successful examples in animation, gaming, trendy toys, and theme parks [3][4] Group 2 - Companies like Bubble Mart are focusing on global operations, leveraging IP as a core driver to connect with global consumers [3] - 37 Interactive Entertainment has expanded its business to over 200 countries, integrating Chinese cultural elements into game development and operations [4] - The forum featured discussions on digital cultural trade expansion, revitalizing traditional IPs, and the dual empowerment of brands and culture [5] Group 3 - Online literature has emerged as a global cultural trendsetter, with Chinese online literature entering a new phase of global IP co-creation [5] - Traditional cultural industries are revitalizing through digital technologies, creating new models and immersive experiences [5] - The forum included a policy roundtable discussing the latest measures to support high-quality cultural trade development [6] Group 4 - The forum announced the "2025-2026 National Cultural Export Key Enterprises and Key Projects," with 404 enterprises and 121 projects recognized [8]