新浪科技讯 10月8日午间消息，虎鲸文娱发布《2025国庆假期文娱消费报告》。报告显示，线下演出日 趋下沉化、小众化，三四五线城市演出总场次增长34.1%，脱口秀、Livehouse等小众演出受到更多年轻 人青睐；线上方面，大屏端观看时长同比上幅23%，其中动漫观看时长激增76%，成国庆阖家欢新纽 带。 大麦娱乐数据显示，国庆档前6天总票房达15.39亿元。《志愿军：浴血和平》《731》《刺杀小说家2》 《浪浪人生》《震耳欲聋》暂列票房前五名，各片档期内票房均突破1亿元。票价方面，今年国庆档前6 天的平均票价为36.8元，较去年同期的40.4元明显下降，进一步降低了观影门槛。 演出市场同样热度攀升，一票难求景象频现。根据报告，10月1日至6日国内演出项目总数已超3100个， 近1.5万场次，同比去年上涨约4.4%。总观演人次达194万，同比增长39.5%。体育赛事、音乐节、演唱 会成为增长最快的三大品类，观演人次同比增长分别为264%、66.6%和39.7%。此外，以话剧和脱口秀 为代表的剧场类演出票房同比增长16.8%，Livehouse演出票房同比增长16%以上。 | TOP5影片票房 | | | | - ...

当文旅融合从"相加"迈向"相融"，"诗和远方"正为经济发展注入源源不断的活水。 "跟着演出去旅行已经成为新风尚，不少人特别是年轻人'为了一场演出奔赴一座城市'，这已经成为常 态。"9月29日，中央宣传部副部长、文化和旅游部部长孙业礼在国新办新闻发布会上表示，演唱会、音 乐节等大型演出的跨城观演率超过60%。 而"文旅+百业""百业+文旅"的融合模式更持续释放乘数效应，文旅商体农等融合发展，成为激发文旅消 费、拉动综合消费、带动增加就业的重要引擎。 文化和旅游部副部长卢映川透露，2024年全国文化产业资产总计达到34.4万亿元，实现营业收入超过19 万亿元、利润总额达1.77万亿元。 在政策端，国务院办公厅于今年1月印发《关于进一步培育新增长点 繁荣文化和旅游消费的若干措 施》，进一步深化文旅+百业融合，通过供给侧改革与消费端激励双轮驱动，旨在将文旅产业培育为支 柱产业。与此同时，我国在签证、通关、支付、退税等方面推出一系列便利化举措，推动出入境旅游迈 向"双向奔赴"新阶段。 产业规模持续扩张，文化产业新业态占比超40% 本报（chinatimes.net.cn）记者王敬 北京报道 这一现象是文旅产业深度激活消 ...

南都讯 记者王玮 发自北京 9月29日，国新办举办新闻发布会介绍"十四五"时期文化和旅游高质量发展 成就。文化和旅游部副部长卢映川回答南都记者提问时表示，文化市场经营主体不断壮大，文化产业发 展的综合效益持续显现，对国民经济发展的贡献率进一步提升。文化产业资产总量稳步增长，营收规模 也在持续扩大，盈利能力有效提升。据统计，2024年，全国文化产业资产总计达到34.4万亿元，实现营 业收入超过19万亿元、利润总额达1.77万亿元。 在文化出海方面，卢映川介绍，2024年，我国文化贸易总额达到1.4万亿元，其中具有数字化、网络 化、智能化元素的文化贸易总额超过3700亿元，占比超过1/4。一批优质文化企业深耕中华优秀传统文 化，推动动漫、游戏、潮玩、演艺等文化产品加速"出海"，有效助力中华文化走向世界。 "下一步，我们将坚持以文化创意、科技创新、产业融合激发新发展动能，持续推动文化产业高质量发 展，更好满足人民群众多样化精神文化需求。"卢映川说。 "我们坚持以创新驱动文化产业发展，积极推进新技术应用，传统文化业态转型升级，新型文化业态加 快发展，数字文化精品持续涌现，优秀的文创作品产品爆款不断。"卢映川表示，20 ...

Core Insights - The cultural and tourism industry in China is experiencing robust growth, becoming a significant driver of domestic demand and economic empowerment, with projected revenue of 19.14 trillion yuan in 2024, a 37.7% increase from 2020 [1] - The industry is shifting from a traditional "ticket economy" to a more resilient and dynamic "comprehensive consumption economy" through deep integration with various sectors [1] Industry Development - The cultural industry has reached a new level of development during the "14th Five-Year Plan," with total assets amounting to 34.4 trillion yuan and revenue exceeding 19 trillion yuan in 2024, alongside a profit total of 1.77 trillion yuan [2] - New cultural business models are emerging, with new cultural sectors generating 5.9 trillion yuan in revenue, accounting for over 40% of the entire cultural industry, reflecting an 88% increase since 2020 and an average annual growth rate of around 17% [2] Economic Impact - The release of consumer potential is evident, with 21,000 related benefit activities held in 2024, distributing 2.3 billion yuan in consumer vouchers, which stimulated over 140 billion yuan in consumption [3] - The total cultural trade reached 1.4 trillion yuan in 2024, with over 370 billion yuan attributed to digital, networked, and intelligent cultural trade, representing more than a quarter of the total [3] Integration and Synergy - The deep integration of culture and tourism is a key focus during the "14th Five-Year Plan," creating significant spillover and multiplier effects, with over 60% of cross-city concert attendees contributing to related sectors like transportation and hospitality [4] - Cultural heritage is being monetized effectively, with nearly 1.5 billion visitors to museums in 2024, highlighting the economic potential of cultural tourism [4] Future Directions - The Ministry of Culture and Tourism aims to enhance the integration of culture and tourism at broader and higher levels, leveraging the spillover effects to better empower economic and social development [8] - Continued emphasis on cultural creativity, technological innovation, and industry integration is expected to drive high-quality development in the cultural sector, meeting diverse cultural needs [8]

Group 1 - The core viewpoint of the news is the significant achievements in the cultural and tourism sectors during the "14th Five-Year Plan" period, highlighting the expansion and optimization of the cultural industry and the rapid recovery of the tourism sector post-pandemic [1][3][4] Group 2 - In the first half of 2025, domestic residents' travel reached 3.15 trillion yuan, marking a new high, with a total of 3.285 billion trips taken [3] - By 2024, the total assets of the national cultural industry are projected to reach 34.4 trillion yuan, with operating income exceeding 19 trillion yuan and total profit reaching 1.77 trillion yuan [4] - The cultural new business formats are expected to generate 5.9 trillion yuan in revenue by 2024, accounting for over 40% of the entire cultural industry, reflecting an 88% increase since 2020 [4] - In 2024, cultural trade is anticipated to reach 1.4 trillion yuan, with digital, networked, and intelligent cultural trade exceeding 370 billion yuan, representing over 25% of the total [5] Group 3 - From January to August, a total of 1,551 tourist trains were operated nationwide, a 26% increase year-on-year, with 93 million passengers transported, 80% of whom were elderly [6] - The number of newly introduced 5A-level tourist attractions reached 58, with a total of 1.65 million attractions nationwide, and the coverage rate in counties increased to 97% [6] - In the first eight months of the year, Shanghai received 209 international cruise ship arrivals, with nearly 1.36 million cruise passengers, a year-on-year increase of 49.9% [6]

近年来，积极推进新技术应用，传统文化业态转型升级，新型文化业态加快发展，数字文化精品持续涌现，优秀 的文创作品产品爆款不断。2024年，在规模以上文化企业中，文化新业态行业实现营业收入达到5.9万亿元，占整 个文化产业比重超过40%，比2020年增长88%，平均年均复合增长率在17%左右，对文化产业发展发挥了非常重要 的带动作用。 孙业礼介绍，"十四五"期间，持续开展了系列消费促进和惠民活动。据不完全统计，2024年，各地共举办相关惠 民活动21万场次，发放消费券等惠民补贴23亿元，带动消费超1400亿元。文旅消费的综合带动作用凸显，演艺经 济、夜间经济、票根经济等十分活跃，有效延展消费链条，满足人们个性化、情感化、体验化消费需求。 文化产业对国民经济发展的贡献率进一步提升。 "十四五"以来，我国文化产业发展迈上新台阶，在服务国家重大战略、满足人民精神文化需求、促进经济社会发 展，以及提升中华文化影响力等方面都发挥了重要作用。 国务院新闻办9月29日举行高质量完成"十四五"规划系列新闻发布会，介绍文化和旅游高质量发展成就。 中央宣传部副部长、文化和旅游部部长孙业礼表示，"十四五"期间，文化产业体系更加完善，结 ...

Core Insights - The Ministry of Commerce and nine other departments released measures to expand service consumption, focusing on 19 specific initiatives to enhance service supply and stimulate demand [1][2] Group 1: Service Consumption Growth - Service retail sales increased by 5.1% year-on-year in the first eight months of the year, outpacing the 0.3 percentage point growth of goods retail sales [1] - The growth in service consumption is hindered by a shortage of high-quality service supply, which the Ministry aims to address through both domestic and international openings [1][2] Group 2: Specific Measures - Initiatives include promoting orderly openings in internet, culture, telecommunications, healthcare, and education sectors, and supporting the inclusion of more service areas in the encouraged foreign investment directory [2] - The measures also encourage the introduction of high-quality sports events and the development of a diversified education and training market [2] Group 3: Financial Support and Risk Mitigation - The measures emphasize strengthening financial support, including the establishment of funds to invest in qualifying service consumption enterprises and increasing credit support for service sectors [2][3] - A combination of government subsidies, financial support, and merchant discounts is proposed to mitigate consumer credit risks [3] Group 4: Stimulating New Consumption - Strategies to attract more foreign consumers, expand digital service consumption, and optimize student holiday arrangements are outlined to stimulate new service consumption [3] - The proposal includes exploring adjustments to school holiday schedules to increase opportunities for tourism and service consumption [3]

Group 1 - Guizhou Province has issued several policies to encourage the development of the data industry, aiming to strengthen and optimize the digital economy by implementing 10 support policies by the end of this year [1] - The province will focus on developing the data labeling industry, cloud services, and promoting AI technology innovation, while also accelerating the development of digital products in areas like film rendering, animation, and gaming [1][2] - Guizhou aims to cultivate key specialized small and medium-sized enterprises in the data industry and improve the business environment to attract growth-oriented data companies with core technologies [1][2] Group 2 - The province will support the introduction of high-level talent and encourage employment for graduates and skilled workers, while also rewarding core technology development teams [2] - Guizhou will promote the construction of national and provincial data circulation infrastructure and enhance data governance and quality management capabilities among enterprises [2] - The digital industry scale in Guizhou is projected to reach 254.94 billion yuan in 2024, representing a year-on-year growth of 18.3% [3]

Group 1 - The Guizhou Provincial Government has issued policies to encourage the development of the data industry, focusing on supporting the cultivation of characteristic industries [1] - The policies aim to seize opportunities in artificial intelligence and the marketization of data elements, promoting the development of the data labeling industry and facilitating supply-demand matching [1] - There is an emphasis on nurturing and expanding cloud services as a primary industry, including operations and services related to computing power centers [1] Group 2 - The policies encourage innovation and industrial application of artificial intelligence technologies, providing legal and regulatory support for self-developed models or algorithms that are filed with the cybersecurity department [1] - There is a push to accelerate the research and industrialization of digital products such as film rendering, animation, and gaming [1]

Core Viewpoint - Zhejiang province aims to explore the relaxation of digital market access and encourage foreign investment in the digital sector, with a goal to establish itself as a global digital trade center by 2035 [1][4]. Group 1: Development Goals - The "Implementation Plan for the Reform and Innovation of Digital Trade in Zhejiang Province" outlines two key phases, with a target of achieving a digital trade import and export total of 1 trillion yuan by 2025, accounting for approximately 2.5% of global trade [2]. - By 2027, Zhejiang plans to enhance its digital trade capabilities and establish a global digital trade center, with a focus on cultural products and digital service trade [3][4]. Group 2: Infrastructure and Support - The plan emphasizes the construction of a modern digital trade port, including improving the digital operation levels of sea, land, and air ports, and supporting the development of key digital trade hubs in Hangzhou, Ningbo, and Yiwu [3]. - It aims to build a tiered structure of digital trade enterprises, fostering collaboration among large, medium, and small enterprises, with specific targets for cross-border e-commerce platforms and sellers by 2027 [3]. Group 3: Policy and International Cooperation - The province will implement a national treatment and negative list management model for foreign investment in the digital sector, and explore the relaxation of restrictions on the proportion of Chinese personnel in co-produced television projects [4]. - Zhejiang will align with international high-standard economic and trade rules in the digital field and promote cooperation with countries involved in the Belt and Road Initiative [4].