无人机组在城市夜空辗转腾挪烘托节日气氛，元宇宙空间让游客秒变"造物者"穿越古今，AI设计和3D 打印订制个性化纪念品给足情绪价值……春节期间，全国各地旅游场景中，"文化+科技"的文旅项目正 以前所未有的辨识度，吸引着游客、活跃着经济、拉动着消费。 近年来，随着文化与科技融合进程的加快，文化得以更好地传承、保护和弘扬。从故宫数字文物库让千 年瑰宝触手可及，到文化遗址数字虚拟景观异地布展；从实时渲染、动作捕捉技术提升动漫制作水平， 到生成式AI深度参与电影预告片创作与制作；从数字化多媒体动画还原大明宫四季更迭、日月轮转的 壮美气象，到XR技术帮助观众沉浸式"闯入"古雅戏曲天地……优质"文化+科技"融合项目，证明了科技 赋能文化的巨大价值——城市记忆更丰富了，叙事方式更生动了，文明探源更可感可知了。 但遗憾的是，有的地方在推进文化与科技融合过程中，也出现"变形走样"的倾向——文化内核若隐若 现，技术呈现喧宾夺主，表面很热闹光鲜，实际上没多少文化含量。 城市文旅项目中的此类现象较为典型。一些景区打着高科技旗号的沉浸式体验项目，游客花着高额票价 消费，体验完只记得"灯光很亮""音乐很响""脑袋很晕"，真正留在心里的文化 ...

据介绍，广东大力推动动漫、游戏、网剧等领域出口，培育出海龙头企业和精品IP，优化数字产品供 给；培育了一批在国内外具有影响力的数字创意头部企业和精品IP，如东莞成为"潮玩IP梦工厂"，获得 全国唯一"中国潮玩之都"称号，超过全球1/4的动漫衍生品在东莞制造；拥有腾讯、网易、三七互娱等 游戏头部出海企业，2025年游戏出海营收规模超460亿元，同比增长超9%。 此外，广东积极推动数字贸易与制造业、产业链、货物贸易融合发展，一批数字服务平台为纺织服装、 农产品、箱包皮具、玩具等产业集群提供从生产到销售的全链条信息化服务。(完) 中新网广州2月24日电 (记者 程景伟)据广东省商务厅24日消息，2025年广东数字贸易额1042.8亿美元， 同比增长9.2%，占全国总量27.3%。 据悉，广东推进广州市天河中央商务区国家数字服务出口基地和广州开发区、广州琶洲、东莞松山湖等 7个省级数字服务出口基地建设，稳步提升云计算、通信技术服务等数字技术贸易业态创新能力，拓展 数字技术发展空间。2025年全省人工智能技术开发、网络与数据安全、工程技术服务、互联网营销推广 等高附加值业务快速发展，同比分别增长192.6%、150.0 ...

Group 1 - The "China-Laos Friendship Year" has officially started, with expectations for deepening cooperation in various fields between the two countries [1] - There is significant potential for collaboration in logistics and cultural tourism, with plans for cultural exchanges and targeted economic forums to boost tourism development [1] - The education sector can benefit from enhanced exchanges between young scholars and technical talents, focusing on vocational training aligned with the needs of the China-Laos Railway Economic Belt [1] Group 2 - The China-Laos Railway has established a two-way cross-border supply chain system, significantly shortening transportation times and facilitating the export of Laotian agricultural products to the Chinese market [2] - The operationalization of the China-Laos Railway has created a convenient bridge for bilateral economic and trade cooperation, enhancing regional logistics networks and fostering growth in logistics, warehousing, and tourism sectors in Laos [2] - Improvements in Laos' digital infrastructure allow for specific cooperation in smart logistics, digital trade platforms, and remote technical services, enhancing cross-border logistics efficiency through data sharing [2]

Core Insights - The digital cultural and creative industry is becoming a crucial direction for optimizing economic structure and cultivating new productive forces, with Wuhan's East Lake High-tech Zone (China's "Optics Valley") launching measures to promote the integration of technology and culture, focusing on AI and cultural collaboration, with subsidies up to 10 million yuan [1][2] Group 1: Policy Measures - The "Several Measures" emphasize "content is king," providing tiered rewards up to 1 million yuan based on viewership and downloads for original animations and games, and a 50% subsidy on game license application fees, with a cap of 200,000 yuan per company annually [2] - Support for high-quality IPs to extend into derivative products and cultural tourism, with rewards up to 100,000 yuan for companies with year-on-year growth in overseas revenue, alongside services for overseas exhibitions and copyright transactions [2] - The policy includes operational subsidies of up to 200,000 yuan annually for characteristic parks in gaming, e-sports, and animation, with a maximum support of 300,000 yuan for companies increasing R&D expenses [3] Group 2: Industry Development - The digital entertainment industry base is set to become a new landmark for the digital cultural and creative industry, with the first phase expected to create nearly 1,000 jobs and support upstream and downstream industries in e-sports talent management and content production [3][4] - The second phase of the digital entertainment industry base will include offices, e-sports training, venues, and hotels, aiming to attract quality enterprises and foster innovative business models [4] - The policy also focuses on talent cultivation, providing annual recommendations for quality enterprises under the 3551 talent policy, with selected talents receiving various support services [5]

Core Viewpoint - The article discusses the challenges and opportunities faced by Guangdong Province in transforming its economy, emphasizing the need for innovation and the adoption of the "first-release economy" model to enhance competitiveness and drive sustainable development [1][5][7]. Group 1: Economic Context and Challenges - Guangdong Province is undergoing a critical period of structural adjustment and transformation, facing challenges such as squeezed profit margins in traditional industries and the need for enhanced innovation capabilities [1]. - The province's heavy reliance on OEM/ODM manufacturing has limited its position in the value chain, necessitating a shift towards self-innovation, brand development, and high-value-added segments for sustainable growth [5]. Group 2: "First-Release Economy" Concept - The "first-release economy" concept was introduced as a response to the challenges faced by traditional manufacturing, aiming to improve product competitiveness and quickly capture commercial value [7]. - The concept emphasizes the integration of emerging industries and cutting-edge technologies, with a focus on digital content and artificial intelligence as key drivers [9][11]. Group 3: Action Plans and Initiatives - The Guangdong Creative Industry Association's action plan for 2025 aims to establish a global hub for new product launches, creating a comprehensive development system that includes technology, standards, and ecosystem support [12]. - Specific initiatives include promoting supportive legislation for creative industries, building AI and blockchain laboratories, and facilitating the intelligent upgrade of traditional manufacturing clusters [9][23]. Group 4: Role of Digital Content and AI - The development of China's digital content international entrepreneurial ecosystem is highlighted, with sectors like online literature, animation, and gaming expanding into overseas markets [11]. - AI is seen as a crucial enabler for the "first-release economy," with its applications expected to reshape various sectors by 2030, thus supporting innovation and smart upgrades in industries [14][16]. Group 5: Collaborative Efforts and Future Directions - The conference provided a platform for collaboration among experts and industry leaders, focusing on addressing industry pain points and proposing a framework for an innovation-driven development system [21]. - Successful implementation of the "first-release economy" requires coordinated efforts from government and enterprises in policy guidance, technological development, and market expansion [23].

在秦始皇墓前摆放中国地图；在曹操墓前献上用于治疗头痛的布洛芬；在周瑜墓前吹小曲，只因"曲有 误，周郎顾"……近年来，不少古人的墓前变得热闹起来，如陕西汉中勉县的武侯墓、安徽马鞍山的太 白墓、四川眉山的三苏墓等，都成为热门打卡地。许多年轻人不远千里赶赴，只为能和千百年前的"偶 像"进行一场跨越时空的对话，从古人身上汲取精神力量。 以"追星"的方式为古人上坟 明代万历年间首辅张居正的墓园位于湖北荆州，近年来在互联网上热度趋高。2025年，30岁的俞越和朋 友分别从四川、北京出发，前往荆州凭吊张居正墓。两人给张居正送上《中华人民共和国土地管理法》 《教育心理学》，还给他带了故宫的泥土等礼物，并在社交媒体上配文"知我罪我，其惟春秋"。 学习过法律专业的俞越说，张居正推行"一条鞭法"，把税收和土地结合起来，所以为他带《中华人民共 和国土地管理法》；带《教育心理学》则是认为张居正对万历皇帝的教导较为严苛，如果当时他能学习 现代教育知识，历史或许会有所不同。 张居正的十七世孙张世琳，如今在某医院工作，多年来一直为推广张居正文化而奔走，闲暇时也会打理 墓园。她说，张居正是部分年轻人心中"明知不可为而为之"的"孤勇者"，也是他 ...

消费领域，又迎来政策利好！ 1月28日晚间消息，深圳市市场监督管理局、深圳市发改委等五部门印发《深圳市优化消费环境三年行动计划 （2026—2028年）》。其中提到，创新发展数字消费，推进电子竞技、社交电商、直播电商、无人零售店等新 业态布局，拓展"数字人"多场景应用。 行动计划还提到，大力促进家居消费，鼓励智能家居企业加快适配国产操作系统和芯片，推动家具、电视、影 音娱乐、门锁、厨具、照明、扫地机器人、健身器材等全面接入AI，打造智能家居"拳头产品"。在风险可控前 提下，合理提高消费贷款额度、延长贷款期限。 来看详细报道！ 深圳重磅发布 日前，深圳市市场监督管理局、深圳市发改委、深圳市工业和信息化局、深圳市商务局、深圳市文化广电旅游 体育局等五部门印发《深圳市优化消费环境三年行动计划（2026—2028年）》（以下简称"行动计划"）。 行动计划提到，大力提升消费质量。加大优质产品推广力度，鼓励电商平台、大型商超等开设产品质量分级专 区，推动全国农产品质量分级评价中心落地深圳。针对民宿、养老、健康、旅游等领域，加强服务质量评价指 标、模型、方法研究，建立涵盖消费体验、配套服务、品牌聚集度、氛围营造等多维度的服 ...

Core Insights - The long video industry is facing intensified challenges in 2025, with a projected 20% decrease in effective views for the top 20 long dramas, dropping from an average of 100 million views per episode to 60 million [1] - Major platforms like iQIYI, Tencent Video, and Youku are reforming their content cooperation models to establish a profit-sharing system, indicating a shift towards a more sustainable content ecosystem [1][2][5] - The rise of profit-sharing content signifies a move away from the era of "traffic inflation," emphasizing a return to quality content as the foundation for attracting viewers [1][6] Group 1: Industry Trends - iQIYI's new profit-sharing regulations cover various content types, including dramas, variety shows, films, and animations, aiming for a unified revenue calculation based on platform income and tiered ratios [2] - Tencent Video has introduced new collaboration policies for horizontal and vertical screen dramas, enhancing incentives for both pure profit-sharing and guaranteed plus profit-sharing projects [4] - The collective shift towards profit-sharing models is a response to external pressures and aims to create a more sustainable and mutually beneficial ecosystem for platforms and content creators [7] Group 2: Content Quality and Market Dynamics - The implementation of the Effective Play Index (EPI) by platforms like Youku is designed to provide a clearer picture of content performance, linking creator income directly to viewer engagement and advertising effectiveness [5][8] - Successful examples of profit-sharing dramas, such as "Old Uncle," demonstrate the potential for high-quality content to thrive under this new model, breaking previous revenue records [10][11] - The transition to a profit-sharing model is expected to lead to a more competitive landscape, where content quality and audience engagement become the primary drivers of success, rather than reliance on star power [12][14]

Group 1 - Chengdu will host nearly 90 high-level events and over 150 large-scale concerts this year, including new competitions like the China-ASEAN Chess Invitation Tournament and the International Equestrian Federation CSI 3-Star Show Jumping [1] - National events will cover a wide range of sports, including water, land, and air activities, showcasing Chengdu as one of the first "high-quality outdoor sports destinations" in China [1] - In 2026, Chengdu aims to enhance its cultural and tourism brand "Park City · Happy Chengdu" by accelerating the development of major cultural tourism projects and upgrading key cultural landmarks [1] Group 2 - Chengdu will organize significant cultural and tourism events throughout the year, such as the China Network Audio-Visual Conference, while also introducing international exhibitions and large concerts [2] - The city plans to promote a full-chain marketing strategy covering dining, accommodation, transportation, travel, shopping, and entertainment, enhancing its consumer brands like "Must Visit Sichuan" and "Rongcheng Joyful Events" [2] - Chengdu aims to cultivate new business models and scenarios in cultural tourism consumption, focusing on quality and systematic standards to create "Chengdu Gifts" [2]

Core Insights - The creative economy has become a significant driver of global economic growth, accounting for 6.8% of global economic value added, with notable performance in countries like the UK, US, and South Korea [1][5] - China's creative industry is rapidly expanding in international markets, facing challenges in statistics, policy support, and data capabilities [1][5] Group 1: Growth of China's Creative Industry - China's cross-border trade in creative industries has shown strong growth, with the number of key cultural export enterprises increasing from 142 in 2007 to 404 by 2025, reflecting an annual growth rate of 12.1% [5] - The total value of China's cultural trade has surged from $16.64 billion in 2007 to approximately $194.33 billion by 2024, representing a growth of over ten times [5] - In 2024, China's cultural trade accounted for 19.4% of the global total, with an annual growth rate of 12.7% from 2007 to 2024, significantly surpassing the international average [5] Group 2: Digital Transformation and Investment - The integration of digital technology is driving the growth of China's creative industries, particularly in digital content and cultural technology sectors, with areas like animation, online literature, and digital film becoming investment hotspots [6] - The number of digital culture-related enterprises among key cultural export companies increased from 15 (10.6% of the total) in 2007 to 144 (35.6%) in 2025, highlighting the impact of digital technology on cultural trade [5][6] Group 3: Challenges and Barriers - China's creative industries face several barriers in the globalization process, including digital trade restrictions, cultural recognition differences, and conflicts in international regulations [6][7] - The debate over "cultural exception" within the WTO framework presents challenges, as countries like France advocate for protecting local cultures while the US supports free trade principles for digital cultural products [7] - To navigate these challenges, Chinese cultural enterprises are encouraged to develop comprehensive risk management systems, utilizing big data for real-time monitoring and analysis of investment environments [7] Group 4: Cultural Exchange and Development - High-quality development of cultural trade requires a balance between exports and imports, promoting both the outbound flow of Chinese culture and the import of foreign cultural products [8] - Significant progress has been made in China's cultural trade through top-level design, the establishment of cultural free trade zones, and interdisciplinary talent cultivation [8]