文化贸易四种形态

Search documents
中国社会科学院大学教授、国务院原副秘书长江小涓: 数智技术推动文化产业发展
Shen Zhen Shang Bao· 2025-05-27 20:03
Core Viewpoint - The speech by Jiang Xiaojun emphasizes that digital intelligence technology is transforming the cultural industry and trade, creating vast opportunities for growth and innovation in cultural exports [1][2]. Group 1: Impact of Digital Intelligence on Cultural Industry - Digital intelligence technology is driving changes across the entire cultural industry chain, significantly promoting its prosperity and development [1]. - The efficiency of extracting, processing, and generating cultural elements has been greatly enhanced, giving cultural products an inherent global appeal [1]. - The case of the domestic 3A game "Black Myth: Wukong" illustrates the potential of high-quality cultural products in the international market, with one-third of its players being overseas [1]. Group 2: Cultural Trade Forms - Jiang Xiaojun identifies four forms of cultural trade that should be emphasized for collaborative development: 1. Cross-border sales of cultural products, exemplified by Pop Mart's overseas revenue accounting for about 40% [2]. 2. Attracting foreign consumers to experience cultural services in China. 3. Cultural producers operating commercially abroad. 4. A dual cross-border model involving both producers and consumers [2]. Group 3: Challenges in AI-Assisted Creation - The rise of AI-assisted creation is rapidly enhancing creative capabilities, with AI learning from vast amounts of cultural works and generative AI changing the way cultural products are created [1]. - However, challenges remain, such as the lack of high-quality Chinese cultural materials, as many large models primarily rely on internet content, which may not adequately represent the richness of Chinese cultural classics [1].