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“潮”出消费新活力!文化IP跨界创新赋能传统文化全龄段“活态传承”
Yang Shi Wang· 2025-10-10 02:55
Core Insights - The article highlights the increasing popularity of museums as tourist destinations, driven by innovative exhibitions and cultural products that connect history with modern consumer needs [1][6][10] Group 1: Museum Innovations - Various museums are collaborating with social forces to develop cultural and digital products, transforming dormant historical artifacts into engaging experiences [1][6] - The Wu Yue Cultural Museum is actively involved in creating modern cultural products based on its valuable collections, focusing on storytelling and design [1][3][4] Group 2: Visitor Engagement - Cultural products have become a vital link between museums and the public, enhancing visitors' understanding of history while fostering cultural memory [6][10] - The Sanxingdui Museum has introduced interactive experiences that allow visitors to engage with ancient artifacts and cultural narratives [7][10] Group 3: Enhanced Visitor Experience - Museums are implementing data-driven visitor management systems to ensure a comfortable and high-quality experience during peak times [11][14] - Extended opening hours and diverse cultural offerings are being introduced to meet the growing demand for public cultural services [14][15] Group 4: Cultural IP Development - Chengdu Museum is leveraging its collections to create popular cultural IPs, such as the "Fat Tiger," which resonates with contemporary audiences [17][19][20] - The museum is diversifying its product offerings to cater to different age groups, ensuring a broad appeal [22][24]