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“潮”出消费新活力!文化IP跨界创新赋能传统文化全龄段“活态传承”
Yang Shi Wang· 2025-10-10 02:55
央视网消息:这个假期,各地的博物馆依托特色展览、精美文创,成为游客打卡的热门旅游地。商务部等9部门日前联合印发的《关于扩大服 务消费的若干政策措施》就提出支持文博场馆创新办展方式、鼓励文博单位开放馆藏资源,与社会力量合作开发文创、数字产品。近年来,各 地博物馆通过开放馆藏资源,携手社会化力量开发文创,让沉睡的历史走出展柜。 在浙江杭州吴越文化博物馆,博物馆工作人员与设计师、国资企业相关人员正聚在一起,讨论文创产品的后续开发工作。他们根据馆内收藏的 宝贵文物资源,围绕文物自身故事、纹饰纹样提取、文创产品设计等各抒己见。 杭州临安宋元陶瓷工作室负责人徐乔介绍,他们把博物馆这些东西做了一个二次创作,更符合现代人审美跟生活上需求,才能让大家拿到手、 用起来。 在吴越文化博物馆一楼,一家名为"吴越信物"的文创店就凭借着极具吴越文化元素的文创产品吸引游客们驻足购买。小到钥匙扣、冰箱贴大到 陶瓷摆件、毛绒玩具,每一件都承载着当地深厚的文化底蕴。 相关负责人介绍,他们不仅深入研究博物馆文物本身的器型和纹路,还会根据它们承载的历史故事进行延展创作,让文创产品兼具实用性与文 化内涵。这样的设计理念让文创店收获了不错的市场反馈。 ...
文旅融合向新求变 产业发展向新而行——“万千气象看四川”第二季度主题采访活动启示录
Si Chuan Ri Bao· 2025-06-30 00:25
Core Viewpoint - Sichuan province is leveraging cultural tourism as a pillar industry, contributing 11.97% to GDP, with domestic tourist numbers expected to rise from 636 million in 2022 to 1.119 billion by 2024, and total domestic spending increasing from 705.994 billion to 1.76 trillion yuan [10][12][25] Group 1: Cultural Tourism Development - Sichuan's cultural tourism industry is ranked first in the western region and among the top in the country, focusing on deep integration of culture and tourism [10][12] - The provincial government aims to strengthen cultural tourism through initiatives that promote cultural heritage and tourism experiences [10][11] - The "万千气象看四川" theme interview activity was launched to explore cultural tourism integration across ten cities [10][11] Group 2: Cultural Heritage and Innovation - Sichuan is transforming traditional culture into dynamic tourism resources, utilizing its rich heritage including six world heritage sites and 52 national intangible cultural heritage items [12][13] - The integration of traditional culture into tourism is exemplified by hands-on experiences in places like Mianzhu's New Year painting village, which attracted over 70,000 visitors for educational activities [15][17] - Culinary heritage is being revitalized in historical towns, with local delicacies drawing significant tourist traffic [15][17] Group 3: New Tourism Models - The province is exploring innovative tourism models such as "Cultural + Education" and "Cultural + Performance" to enhance visitor engagement [19][22] - New technologies like VR and AR are being employed to create immersive experiences, making historical events more accessible to tourists [20][24] - The rise of "Z Generation" tourists is prompting the development of new products and experiences tailored to younger audiences [20][22] Group 4: Economic Impact and Growth - The cultural tourism sector is becoming a new engine for economic growth, with significant increases in visitor numbers and spending [10][25] - In 2024, the tourism revenue during the Torch Festival in Liangshan reached 11.839 billion yuan, a 44.18% increase year-on-year [25][26] - Collaborative efforts in regions like Aba and Ganzi are creating new economic opportunities through the integration of local resources and tourism [26]
陕西西安推动文旅融合发展 去年接待游客超三亿人次 厚重历史文化 如今这般鲜活(中国消费向新而行)
Ren Min Ri Bao· 2025-06-15 21:49
Core Insights - The article highlights the innovative integration of cultural and tourism experiences in Xi'an, showcasing various immersive performances and events that attract a large number of visitors [1][2][4][5]. Group 1: Cultural Events and Performances - The "Dream of Tang" water dance show has an annual performance count exceeding 150, with total audience numbers surpassing one million, emphasizing the successful blend of cultural elements and modern presentation techniques [1]. - The immersive performance "Dream Chang'an - Tang Dynasty Welcoming Ceremony" features historical figures and cultural dances, creating an engaging experience for visitors [2]. - The "Li Bai Poetry Recital" and other cultural IPs have gained popularity, demonstrating the effective use of traditional cultural elements in modern entertainment [6]. Group 2: Technological Integration - The introduction of AR technology in the "Yanta Liuguang" immersive AR show allows visitors to experience the history of the Big Wild Goose Pagoda in a captivating manner, showcasing the fusion of history and technology [3]. - Digital projection techniques are utilized to bring historical artifacts to life, enhancing the cultural experience for tourists visiting the Xi'an city wall [4]. Group 3: Visitor Statistics and Economic Impact - In 2024, Xi'an is projected to receive 306 million visitors, with total spending reaching 376 billion yuan, reflecting a year-on-year growth of 10.3% and 12.3% respectively, indicating a thriving tourism market [4]. - The article emphasizes that the essence of cultural tourism integration is not merely replicating cultural resources but achieving a dynamic transmission of traditional culture [6].
“青花映雪域·汉藏韵传承”汉藏文化艺术论坛即将启幕
Zhong Guo Xin Wen Wang· 2025-03-24 06:30
Group 1 - The "Qinghua Reflects Snowy Region: Inheritance of Han-Tibetan Culture" forum will be held in Chengdu on March 25, organized by Fenjiu Group, focusing on promoting Han-Tibetan cultural exchange and exploring the path of traditional cultural inheritance and innovation in the new era [1][2] - The forum aims to strengthen Han-Tibetan cultural exchanges, which are essential for promoting national unity and cultural prosperity, highlighting the historical mutual appreciation and integration of Han and Tibetan cultures [1][2] - The concept of "living inheritance" will be practiced through academic discussions, intangible cultural heritage exhibitions, and cultural creative product launches, aiming to explore the integration and coexistence of Han-Tibetan cultural arts [2][3] Group 2 - Cultural creative products serve as important carriers for the modern inheritance and innovation of traditional culture, with the forum showcasing the fusion of Tibetan opera masks and Thangka art with ancient blue-and-white porcelain patterns [3] - The forum will launch the first Han-Tibetan cultural creative wine globally, symbolizing the blend of the pure essence of the snow-capped mountains and the fragrant genes of Fenjiu, reflecting cultural identity and national sentiment [3]