文旅同质化

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因地制宜破解文旅同质化
Jing Ji Ri Bao· 2025-07-13 22:12
Core Insights - The cultural tourism market is experiencing homogenization, which is hindering high-quality development in the industry [1] - There is an over-reliance on successful models, leading to similar projects across regions, such as glass walkways and replica ancient streets [1] - Local cultural resources and regional characteristics need to be better utilized to create unique tourism products [1] Group 1 - The phenomenon of homogenization in cultural tourism has permeated various aspects, including scenic area construction and service experiences [1] - Regions should abandon the "copying homework" mentality and instead develop distinctive products tailored to local characteristics [1] - In Xi'an, unique cultural tourism IPs have been created, such as the "Chang'an Twelve Hours" themed street and the popular "Datang Night City," showcasing the city's ancient charm [1] Group 2 - Strengthening regional cooperation can lead to differentiated development, as similar tourism resources in neighboring areas intensify competition [2] - The Yangtze River Delta has successfully integrated tourism with technology, culture, and sports, fostering new industries and business models [2] - The tourism industry should innovate and expand its offerings, focusing on experiential and participatory activities to meet changing consumer demands [2]
“想你的风又吹到了XX”……文旅同质化该怎么破
Qi Lu Wan Bao Wang· 2025-07-07 09:06
Core Viewpoint - The article highlights the issue of homogenization in the tourism and cultural industry, where many destinations offer similar experiences, leading to visitor fatigue and a lack of unique cultural identity [1][2]. Group 1: Homogenization in Tourism - The phenomenon of homogenization in tourism has been prevalent for a long time, with many attractions adopting similar marketing slogans and themes, resulting in public discontent [1]. - The repetitive nature of tourist experiences, such as similar architectural styles and local products, diminishes the uniqueness of regional cultures, causing visitors to lose interest [1]. Group 2: Innovative Responses to Tourism Challenges - As the summer tourism season begins, local tourism sectors are challenged to provide fresh and diverse experiences to attract visitors and stimulate the "summer economy" [2]. - Various regions are attempting to innovate, such as Shaanxi launching over 1,200 summer cultural tourism activities, Yunnan enhancing nighttime tourism offerings, and Jiangxi opening natural swimming areas to attract tourists [2]. - The essence of tourism lies in unique experiences, and to avoid the pitfalls of homogenization, destinations must develop their own cultural tourism IP and integrate with other sectors like culture, technology, and education [2].