9月15日，"走读中国"国际媒体交流项目记者团走进古都西安，来自俄罗斯、哈萨克斯坦、白俄罗斯、乌兹别克斯坦、格鲁吉亚等11个国家的12位记者探访 秦始皇帝陵博物院与大唐不夜城，深入考古现场、漫步唐风街区，在千年文物与现代文旅的碰撞中，见证中国在文化遗产保护与文旅产业创新中的实践探 索。 考古现场 科技展示：兵马俑坑里的 "时间胶囊" 密码 步入大唐不夜城核心区域，一座融合唐代斗拱形制与现代玻璃幕墙的建筑格外醒目——大唐不夜城巧克力博物馆正以"可食用的历史"为主题，吸引各国记者 开启味觉与文化的双重探索。博物馆以唐代饮食文化为脉络，通过3000余件巧克力艺术装置，还原"胡人献饼"、"贵妃品酥"等历史场景。 最令记者们惊叹的是"长安舆图沙盘"参观区，通体用巧克力制成的规模宏大的唐长安城貌尽收眼底，万方来朝，宾客如云。兼收并蓄的唐长安城促进了各 国、各民族的文化交往、经济往来。白俄罗斯记者阿纳斯塔西娅·布涅辛娜（音）对巧克力博物馆的展品印象深刻，购买并品尝了独具特色的巧克力啤酒。 走过了兵马俑和大唐不夜城的阿纳斯塔西娅表示，来到中国"中心点"西安也许是许多人一生仅此一次的经历，因此跟兵马俑合影、穿传统服饰逛街、购买 ...

Core Insights - The cultural tourism market is experiencing homogenization, which is hindering high-quality development in the industry [1] - There is an over-reliance on successful models, leading to similar projects across regions, such as glass walkways and replica ancient streets [1] - Local cultural resources and regional characteristics need to be better utilized to create unique tourism products [1] Group 1 - The phenomenon of homogenization in cultural tourism has permeated various aspects, including scenic area construction and service experiences [1] - Regions should abandon the "copying homework" mentality and instead develop distinctive products tailored to local characteristics [1] - In Xi'an, unique cultural tourism IPs have been created, such as the "Chang'an Twelve Hours" themed street and the popular "Datang Night City," showcasing the city's ancient charm [1] Group 2 - Strengthening regional cooperation can lead to differentiated development, as similar tourism resources in neighboring areas intensify competition [2] - The Yangtze River Delta has successfully integrated tourism with technology, culture, and sports, fostering new industries and business models [2] - The tourism industry should innovate and expand its offerings, focusing on experiential and participatory activities to meet changing consumer demands [2]

Core Insights - The "Qingdao Beer Exchange" has gained popularity by integrating financial pricing logic into the beer consumption experience, attracting over 10,000 daily visitors and achieving a daily sales volume of 1.2 million milliliters [1][2]. Group 1: Consumption Upgrade Trends - The dynamic pricing model transforms beer cups into "investment targets," with prices fluctuating every 10 minutes based on real-time sales, allowing for daily price increases of up to 20% for popular items, effectively balancing supply and demand [2]. - The initiative revitalizes the century-old Qingdao Beer brand, appealing to Generation Z by modernizing its image and ensuring consistent quality through partnerships with local distributors [2]. - The experience emphasizes emotional value, with consumers engaging in a fun and immersive way to enjoy Qingdao beer, leading to a significant increase in foot traffic and sales in surrounding businesses during peak periods [2][3]. Group 2: Digital Transformation of Cultural Spaces - The revitalization of the Qingdao Taidong Pedestrian Street is part of a broader initiative to transform historical commercial areas into digital hubs, creating a "consumption ecosystem" that integrates various entertainment and cultural offerings [3]. - As Generation Z becomes the main consumer group, the competition in the urban tourism industry shifts from mere visual appeal to the depth of experiential engagement, indicating a potential evolution in the industry [3].