文旅市场消费
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元旦假期文旅活动丰富多彩 居民出游意愿增强
Sou Hu Cai Jing· 2026-01-04 14:53
Group 1 - The overall cultural and tourism market in China remained stable and orderly during the New Year holiday, with a total of 142 million domestic trips and total spending of 84.789 billion yuan [1] - Various New Year activities were characterized by distinct features, with safety management being reinforced and diverse cultural tourism events such as concerts and drone shows attracting widespread participation [3] - The supply of cultural and tourism products was rich, with increased willingness among residents to travel, boosting market activity at the end of the year [4] Group 2 - Service quality and efficiency were enhanced through initiatives such as cultural tourism consumption vouchers and scenic area joint tickets, ensuring safety and order in popular tourist spots [6] - Popular winter tourism activities included ice and snow tourism, with significant interest in short-distance travel and local leisure activities, particularly in urban clusters and surrounding rural areas [4][6] - The night-time cultural and tourism consumption areas saw a total of 42.7182 million visitors, indicating a strong trend towards local and nearby tourism [4]
镇江元旦文旅市场红红火火,客流消费双增超 20%多次登上央视
Yang Zi Wan Bao Wang· 2026-01-04 09:49
Group 1 - The core viewpoint of the article highlights the vibrant development of the cultural and tourism market in Zhenjiang during the New Year holiday, with a significant increase in visitor numbers and spending compared to the previous year [1][5]. Group 2 - The cultural tourism product supply is diverse and rich, with over 70 cultural tourism activities launched, including immersive experiences and themed events, effectively attracting visitors [9]. - The consumption atmosphere in the cultural tourism sector is strong, with the launch of a promotional campaign offering discounts on over 500 products, leading to increased holiday spending [9]. - The market order in the cultural tourism sector is safe and stable, with proactive measures taken for safety monitoring and enforcement during the holiday period [14].