Core Insights - The 2025 Beijing International Cultural and Tourism Consumption Expo was held on June 22, featuring over 500 exhibitors and focusing on the theme "Cultural Tourism Together, Beautiful Life" [2][4] - Hubei Province showcased its cultural tourism through immersive design, highlighting its ambition to become a world-class cultural tourism destination [2] Group 1: Exhibition Highlights - Hubei's exhibition area was centered around two main narratives: the "Shenwu Gorge" international ecological cultural tourism axis and the "Red, Yellow, and Orange" Jingchu cultural tourism axis, connecting various natural and cultural landmarks [2] - The exhibition featured innovative designs, including giant scrolls and reflective surfaces, symbolizing Hubei's achievements and its relationship with the Beijing-Tianjin-Hebei region [2] Group 2: Thematic Areas - The exhibition included diverse spaces such as "Jingchu Wind Collection," showcasing local cultural products and traditional crafts, and a thematic performance area promoting Hubei's tourism resources [3] - A thematic negotiation area focused on promoting Hubei's "Five One" strategy to international buyers, introducing new tourism routes like "Shenwu Gorge" and "Cyber Wuhan" [3] Group 3: Visitor Engagement - The expo attracted 10.3 million visitors over three days, marking a 40% increase year-on-year, and included participation from 12 provinces and 26 cities [4] - Hubei's participation in the expo significantly enhanced the "Know Your Hubei" brand influence and provided new momentum for expanding the cultural tourism market [4]

Core Viewpoint - The article highlights the phenomenon of "Rongchang Lu Goose" becoming a viral food sensation, driven by social media influence and local tourism, showcasing the potential of local specialties to boost regional economies and cultural identity [1][11][17]. Group 1: Viral Marketing and Social Media Impact - The rise of "Lu Goose Brother" Lin Jiang, who gained over 700,000 followers in one month by promoting Rongchang Lu Goose through social media platforms [3][5]. - Lin Jiang's actions led to over 200 million tourists visiting Rongchang during the May Day holiday, resulting in a retail sales increase of 258% year-on-year, reaching 2 billion yuan [3][8]. - The hashtag RongchangGoose garnered over 500 million views, demonstrating the extensive reach of the marketing campaign [4][5]. Group 2: Economic Impact and Sales Growth - The sales of Rongchang Lu Goose surged by 5300% following the viral marketing, with slaughter volumes increasing by over 300% in early April [8][11]. - During the May Day holiday, Rongchang sold 290,150 Lu Geese, which could circle around Chongqing's inner ring road 2.3 times [8][11]. - The overall consumption in Rongchang exceeded 1 billion yuan daily, driven by the increased demand for Lu Goose [8]. Group 3: Cultural and Tourism Development - The success of Rongchang Lu Goose reflects the growing trend of food tourism, where culinary experiences drive travel decisions among younger generations [17][18]. - The article emphasizes the importance of integrating local cuisine with cultural narratives to enhance tourism and economic development [17][18]. - The phenomenon illustrates a new paradigm in cultural tourism, where food serves as a medium to convey local culture and stimulate economic activity [17][18]. Group 4: Regional Industry Dynamics - The article notes that there are currently 3,608 companies related to Lu Goose in China, with a significant concentration in the Southwest region [22]. - Guangdong province, as the leading goose-producing area, has a total of 869 Lu Goose enterprises, highlighting the competitive landscape of the industry [22][27]. - The article discusses the need for Guangdong to enhance its local food branding and production capabilities to capitalize on the growing trend of food-related tourism [27][28].