本报评论员岑嵘 2026年1月9日，一个网名为"呆呆"的女孩在抖音发布了一条"求助"视频。称在重庆合川的家里准备在1 月11日杀猪，但老人"无力按猪"，希望能有网友前往帮忙"按猪"，回报是给网友吃"刨猪汤"。 让"呆呆"意外的是，这条视频受到了极大关注。1月9至10日，视频迅速爆火，获超18万点赞、14万转 发，"呆呆"建的5个500人的群全部满员。1月11日，上千名网友从各地驱车前来，车辆挤满了村子。现 场宰杀了5头猪，除了"呆呆"家的2头，另外3头由当地企业和其他网友捐赠。活动以流水席形式招待大 家，"呆呆"本人进行了直播，实时在线人数超过10万。这起热热闹闹的"杀猪宴"，甚至还引起了人民日 报和央视的关注。 流量的暴增，热点的出现，几乎是难以预测的。它可能是一段留言、一个视频、一张照片、一件小事， 当它们触动到人们的某个情感点时，便会呈现出指数级地迅速爆发。 文旅部门如何快速行动，接住流量，成为考验当地文旅能力的重要指标，这种能力甚至比制造流量更为 重要。 我们拿"合川杀猪宴"为例，当地的文旅部门就做得非常到位。呆呆的视频刚火不到24小时，文旅部门就 赶到现场，一边帮着招呼游客、搭手干活，优化交通指引、 ...

Core Viewpoint - The article highlights the transformation of Xunpu Village in Quanzhou, Fujian, from a traditional fishing village to a vibrant tourist destination centered around the cultural practice of "flower hairpin" (Zan Hua Wei), which has significantly boosted local economy and cultural heritage [4][9][17]. Group 1: Economic Impact - In 2024, Xunpu Village is expected to receive over 8.5 million visitors, generating tourism revenue exceeding 1.8 billion yuan [9]. - From January to July 2023, the village welcomed over 4.26 million tourists, contributing more than 860 million yuan in tourism consumption [9]. - The local economy has seen a doubling of per capita income for residents from 2022 to 2024, with the flower culture driving over 5 billion yuan in cumulative consumption [17]. Group 2: Cultural Heritage and Innovation - The "flower hairpin" tradition, recognized as a national intangible cultural heritage in 2008, has been revitalized through tourism, allowing local women to share their cultural practices with visitors [8][9]. - The establishment of the Xunpu Flower Hairpin Cultural Association aims to standardize services and preserve the cultural history associated with the flower hairpin tradition [11]. - New business models have emerged, such as renting traditional fishing women's costumes and creating artificial flower accessories, enhancing the visitor experience [13][14]. Group 3: Tourism Development Strategies - The local government has initiated the "Ten Enhancement Projects" to diversify tourism offerings, including cultural experiences, environmental improvements, and innovative business models [15]. - A new culinary experience called "Flower Banquet" has been introduced, combining local flavors with the flower culture, which has become popular among tourists [16]. - The integration of night markets and cultural events has increased visitor engagement, with a reported 40% rise in tourist numbers since the opening of the night market [17].