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从“看风景”到“享生活” 文旅经典IP火爆“出圈”激发消费新潜力
Yang Shi Wang· 2025-05-19 06:36
Group 1 - The 15th China Tourism Day will be celebrated on May 19, 2025, with the theme "Beautiful Mountains and Rivers, Wonderful Journey" [1] - The trends of "Cultural Tourism" and "Rural Tourism" are gaining popularity, with "Cultural Tourism +" becoming a new consumption trend across various regions [1] - The Dunhuang Mogao Grottoes are experiencing a tourism peak, with daily ticket sales reaching 6,000, often selling out [5] Group 2 - The Ministry of Culture and Tourism has released 152 boutique rural tourism routes, enhancing the rural tourism experience [7] - In Huangshan, the integration of good ecology and good business practices is creating new cultural tourism scenarios [8] - In Shenzhen, the "Event Economy" is thriving, with sports events driving diverse consumption, leading to a 30% increase in hotel and dining revenues during events [14][16] Group 3 - A vibrant ethnic cultural exhibition was held in Guiyang, attracting numerous visitors and showcasing the cultural diversity of Guizhou [17] - The exhibition featured 26 unique representative formations, with over 3,600 performers from various sectors in Guizhou [19] - The "New Brand of Colorful Guizhou Cultural Tourism" integrates various cultural and sports tourism brands, enhancing the region's appeal [23]