去文博场馆感悟千年文明之深厚，去乡村体验特色民俗活动，去村寨感受独特民族风情……今年夏天， 文旅热潮持续高涨，"文博游""研学游""乡村游"等热力十足，文旅玩法、场景、服务不断上新升级，为 夏日经济注入新动能。 今年暑期，文旅市场活力十足。最新数据显示，自7月1日至8月23日，全国铁路累计发送旅客达到8.23 亿人次，同比增长6.4%，日均发送旅客1523万人次。 "文旅产业是稳定消费的'助推器'，能带动交通、住宿、餐饮、零售等多领域产业链发展，产生强大的 消费乘数效应；同时能促进产业深度融合，推动产业向高附加值转型；还有利于加快区域协同与城市升 级，通过打造差异化的文旅品牌，城市和区域能实现资源互补与产业联动；还能激发就业创业与社会活 力，带动大众创业创新。"华东师范大学工商管理学院院长、旅游规划与发展研究中心主任冯学钢在接 受记者采访时表示。 "文旅行业要实现健康、可持续发展，还面临文旅策源力与创新整合能力不足、文旅产业融而不深、文 旅品牌的国际显示度不高、文旅资源优势与国际市场份额不匹配等问题。"在冯学钢看来，要打造与市 场需求相匹配的产品，提高文旅行业的系统整合力、内容表现力与体验创造力；树立科学的文 ...

Group 1: Tourism Performance - Changsha has shown a strong recovery in tourism, receiving 97.4 million domestic and international visitors in the first half of 2025, with total spending reaching 103.7 billion yuan, representing year-on-year growth of 7.65% and 5.65% respectively [5] - The city has been recognized as one of the top ten popular tourist destinations during the summer, highlighting its increasing importance in the national tourism landscape [5] - Various themed travel strategies, including cultural tours and performance tours, have been developed to cater to diverse visitor needs [5] Group 2: Cultural Events and Performances - The summer performance season in Changsha features a blend of traditional and contemporary art forms, attracting a younger audience and enhancing cultural engagement [6] - The local performing arts market has seen significant activity, with 8,144 performances held across 54 operating venues, drawing 1.79 million attendees and generating ticket sales of 165 million yuan in the first half of 2025 [10] - Notable performances include the Italian musical "Divine Comedy" and the Cuban National Ballet's "Swan Lake," which contribute to international cultural exchange [10] Group 3: Community Engagement and Educational Activities - Various educational and cultural exhibitions, such as the "Seeking Changsha" exhibition and children's science shows, have engaged audiences of all ages, making learning enjoyable and interactive [7] - The "Cool Summer Carnival" at the Ningxiang Huaiyang Jin Sun Hot Spring Resort has attracted a diverse demographic, with over 1,200 visitors weekly, particularly appealing to young consumers [8] - The "Cold Spring Flavor Night Market" promotes local culinary products, enhancing cultural identity and emotional connection through food experiences [9] Group 4: Music and Arts Development - The Changsha Concert Hall has hosted a variety of music events, including a performance by the renowned conductor Zubin Mehta, marking a significant cultural milestone [11] - The city is actively promoting high-quality artistic experiences, with a series of music and theater productions designed to elevate cultural appreciation among residents [11]

Group 1 - The theme for the 15th China Tourism Day on May 19, 2025, is "Beautiful Mountains and Rivers, Wonderful Journey," highlighting the growing trends in cultural tourism and the integration of culture and tourism [1] - The "cultural tourism" and "rural tourism" sectors are experiencing significant growth, with new trends such as "cultural tourism+" emerging, stimulating consumer spending and potential [1] - The popularity of immersive experiences in cultural tourism is increasing, with museums and exhibitions offering night tours and interactive activities to attract visitors [6] Group 2 - Dunhuang's Mogao Caves are seeing a surge in tourism, with daily ticket sales reaching 6,000, often selling out, prompting the release of emergency tickets and the opening of additional caves for visitors [4] - In Jiangsu's Taizhou, rural tourism is evolving from merely sightseeing to lifestyle experiences, with the Ministry of Culture and Tourism releasing 152 premium rural tourism routes [5] - Activities such as handmade wheat ear crafts, photography contests, and fishing competitions are being introduced in rural areas to enhance visitor engagement and encourage overnight stays [8] Group 3 - In Anhui's Huangshan, the ancient village of Xixinan is attracting visitors with its picturesque landscapes, offering experiences like bamboo raft rides and panoramic train tours to immerse tourists in the natural beauty [10]

Group 1 - The 15th China Tourism Day will be celebrated on May 19, 2025, with the theme "Beautiful Mountains and Rivers, Wonderful Journey" [1] - The trends of "Cultural Tourism" and "Rural Tourism" are gaining popularity, with "Cultural Tourism +" becoming a new consumption trend across various regions [1] - The Dunhuang Mogao Grottoes are experiencing a tourism peak, with daily ticket sales reaching 6,000, often selling out [5] Group 2 - The Ministry of Culture and Tourism has released 152 boutique rural tourism routes, enhancing the rural tourism experience [7] - In Huangshan, the integration of good ecology and good business practices is creating new cultural tourism scenarios [8] - In Shenzhen, the "Event Economy" is thriving, with sports events driving diverse consumption, leading to a 30% increase in hotel and dining revenues during events [14][16] Group 3 - A vibrant ethnic cultural exhibition was held in Guiyang, attracting numerous visitors and showcasing the cultural diversity of Guizhou [17] - The exhibition featured 26 unique representative formations, with over 3,600 performers from various sectors in Guizhou [19] - The "New Brand of Colorful Guizhou Cultural Tourism" integrates various cultural and sports tourism brands, enhancing the region's appeal [23]