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“开门红”!文旅消费市场,成绩单亮眼!
证券时报· 2026-01-04 15:01
Group 1: Tourism Market Performance - During the 2026 New Year's holiday, domestic travel reached 142 million trips, with total spending of 84.789 billion yuan [1] - The number of inbound and outbound travelers reached 6.615 million, averaging 2.205 million per day, a 28.6% increase year-on-year [1] - The trend of deep immersive experiences in tourism is becoming mainstream, with a significant increase in searches and bookings for intangible cultural heritage (ICH) tourism, up 85% [3] Group 2: International Travel Trends - The outbound travel market saw a notable increase, with popular themes including island vacations and visa-free destinations, leading to a surge in bookings for flights and hotels [4] - Inbound travel from foreign tourists also increased, with 828,000 foreign visitors, a 29.8% rise compared to the previous year [5] - The majority of foreign tourists are opting for free travel, with Shanghai being the most popular destination, reflecting a growing trend in local life experiences [6] Group 3: Consumer Electronics Market - The new round of national subsidy policies initiated a surge in home appliance sales, with a 110% increase in store traffic during the holiday [8] - Sales of energy-efficient appliances saw a significant rise, with 92% of sales being of first-level energy efficiency products [8] - The smartphone market is also expanding, with high-end models accounting for 62% of sales, and a 97% increase in bundled orders for smartphones and wearable devices [8][9]