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2025首届文旅短剧大荟在浙江台州举办
Xin Lang Cai Jing· 2025-12-30 16:01
场。主办方供图 台州市副市长程炜博介绍,台州拥有丰富文旅资源与影视创作基础,已成为天然片场,此次活动将推动 当地构建"创意-拍摄-传播-消费"的全产业链闭环。 中国电影家协会分党组成员、副秘书长曹俊表示,短剧作为新兴视听形式,是培育创作人才的沃土,中 国影协将持续关注其与文旅产业的融合实践,助力优质作品产出。 文化和旅游部艺术发展中心副主任潘慧卿表示,文旅短剧是"互联网时代新大众文艺"的典型形态,要以 此次活动为契机实现文旅短剧规范化、精品化发展,使之成为传播城市品牌、讲好中国故事的重要载 体。 在主旨演讲环节,中国歌剧研究会会长、文化和旅游部艺术司原司长明文军指出,文旅短剧的核心价值 在于"深入挖掘一个地方的文化,有效萃取、转化并创新性表达当地独特的历史、风土人情与精神内 核",需实现"文化价值与经济价值的双重提升",推动行业从规模扩张向质量提升转型。 中国青年报客户端讯(中青报·中青网记者 蒋肖斌)"剧力文旅,影耀台州"2025首届文旅短剧大荟,近 日在浙江台州举办。 活动现 中国人民大学新闻学院副教授、"文旅短剧大荟活力城市指数"课题组主编何天平现场发布"文旅短剧活 力城市指数"年度报告(2025)。北 ...
产业园狂卷、地方文旅入局,短剧的“地域生意”还好做吗?
3 6 Ke· 2025-07-16 00:01
Group 1 - The micro-short drama market is expected to reach approximately 42.3 billion yuan in 2025, with a year-on-year growth of 28%, driven by the explosive growth of native models and a significant increase in free models [1] - The user base for micro-short dramas has reached 696 million, with a half-year growth rate of 5.1% [1] - Local governments are actively supporting the micro-short drama industry, leading to a surge in regional stories and the establishment of production bases in cities like Linfen, Zhengzhou, and Xi'an [3][4][6] Group 2 - The establishment of production bases is attracting talent and content companies, creating a network for short dramas in various cities [6][10] - The cost advantages of lower labor and venue costs in cities like Zhengzhou and Xi'an are driving the growth of short drama production [10][12] - The integration of full-chain services in production bases is enhancing the efficiency and effectiveness of short drama creation [8][12] Group 3 - Local policies are increasingly supporting the integration of short dramas with cultural tourism, with significant funding initiatives in places like Shenzhen and Shandong [13][17] - Successful short dramas have demonstrated the potential to boost local tourism, as seen with various productions leading to increased visitor numbers and local business growth [17][18] - The relationship between short dramas and cultural tourism is mutually beneficial, with each driving the other's growth [17][20] Group 4 - The importance of local knowledge and authenticity in short drama production is highlighted, with successful projects often involving local talent and settings [20][22] - The need for a balance between policy requirements and market demands is crucial for the success of cultural tourism-themed short dramas [30][31] - The industry is evolving, with companies exploring differentiated strategies to capture market opportunities in the competitive landscape [29][33]