你知道全国最昂贵的废墟在哪里吗？ 在九江长江二桥旁，有一座江西省第一家4A级现代主题乐园，如今正被野草缠绕成钢铁巨兽的骨架。 2014年开业时，九江大千世界梦幻乐园以15亿投资、占地 1100 亩的规模，宣称要打造"华中迪士尼"。 理想很美好，现实却当头一棒。运营仅仅4年，九江大千世界梦幻乐园便宣布停业。 图源：小红书 随后乐园长久荒废、年久失修，沦为全网疯传的"鬼城"——过山车轨道锈迹斑斑，游乐设施被杂草紧紧缠绕，闲置的设备在风雨中逐渐腐朽，无声诉说 着"叫板迪士尼"的野心如何被岁月碾碎。 图源：小红书 更扎心的是，当年刷爆朋友圈的九江大千世界梦幻乐园，如今成了网红探险打卡点。 占地千亩的钢铁废墟里，短视频博主举着手机在锈迹斑斑的设施前咔嚓不停，把"废墟大片"配上"废弃游乐园探险"的文案发上社交平台。 还有硬核玩家操控无人机升空，从空中俯瞰整座被藤蔓吞噬的乐园，镜头里只剩扭曲的轨道和疯长的荒草。 更有胆大的网友专挑深夜来"探险"，在空无一人的步道上听风声穿过锈蚀的设施，举着补光灯拍下"寂静乐园"的诡异vlog...... 这座当年让游客排队两小时的"亲子圣地"，如今倒成了年轻人追逐"废墟美学"的打卡地，荒诞 ...

Core Viewpoint - The article discusses the recent failure of the large-scale performance project "Only Emei Mountain," which has accumulated losses of 600 million yuan and was officially announced to be suspended as of June 15 this year. This situation reflects a broader trend of popular cultural tourism projects facing operational challenges and declining visitor numbers [5][13][21]. Financial Performance - The performance project "Only Emei Mountain" has been operating at a significant loss since its launch, with the parent company, Yunshang Travel Investment, reporting total losses of 600 million yuan [5]. - The financial data for Emei Mountain Yunshang Tourism Investment shows a revenue of approximately 84.66 million yuan and a net profit of -161.38 million yuan for the current period, compared to previous figures of 378.24 million yuan in revenue and 588.97 million yuan in net profit [6]. Industry Trends - There is a noticeable trend of popular cultural tourism projects, such as "Wenheyou" in Changsha and "Bailuyuan Folk Culture Village" in Shaanxi, experiencing a decline in visitor numbers and operational viability, with some projects closing down entirely [11][13][18]. - The article highlights that many of these projects initially attracted large crowds but failed to convert that foot traffic into sustainable revenue, often relying on a "photo economy" rather than genuine consumer spending [16][18]. Consumer Behavior - The article emphasizes that the majority of visitors to these cultural tourism projects are primarily interested in taking photos for social media rather than engaging in spending, leading to a disconnect between visitor numbers and revenue generation [16][18]. - The shift in consumer preferences towards authentic experiences and local culture is noted, with younger generations showing a willingness to spend on genuine cultural experiences rather than superficial attractions [24][26]. Recommendations for Future Projects - The article suggests that future cultural tourism projects should focus on creating authentic content and experiences rather than merely replicating successful models from the past. Successful projects should engage with local culture and community rather than relying on transient trends [21][24]. - It is recommended that operators prioritize long-term management and community engagement over short-term gains, emphasizing the importance of operational details and customer experience in retaining visitors [26][28].