跟踪时代浪潮，讲述文旅商业好故事。 以下文章来源于旅界 ，作者theodore熙少 旅界 . 来源丨旅界（ID：tourismzonenews） 作者丨theodore熙少 图源丨即梦AI 这两天， 投资超8亿元的大型 演出项目 《只有峨眉山》停演一事在媒体上炒得沸沸扬扬。 从财报上看， 该演艺项目正式对外演出运营后一直在高额亏损，其背后主体公司 云上旅投累计 亏损 总额高达6亿元，直到今年6月15日终于对外宣布停摆。 | 子公司名 | 本期发生额 | | | | 上期发生额 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 称 | 营业收入 | 净利润 | 综合收益 | 经营活动 | 营业收入 | 净利润 | 综合收益 | 经营活动 | | | | | 瑞文 THAS ON | mAt 220014111 11 | | | 总额 | 现金流量 | | 峨眉山云 上旅游投 | 8.465.798 | 16. 138. 34 | 16. 138. 34 | 3.782.427 | 5,889,689 | 27.205.36 | 2 ...

Core Viewpoint - The article discusses the recent failure of the large-scale performance project "Only Emei Mountain," which has accumulated losses of 600 million yuan and was officially announced to be suspended as of June 15 this year. This situation reflects a broader trend of popular cultural tourism projects facing operational challenges and declining visitor numbers [4][5][6]. Group 1: Project Failures - The "Only Emei Mountain" project has incurred significant losses, leading to its suspension after an investment of over 800 million yuan [4]. - Other cultural tourism projects, such as "Super Wenheyou" in Changsha and "Wenheyou" in Shenzhen, have also seen a decline in popularity, with many areas becoming vacant and underutilized [7][8][9]. - The "Dayong Ancient City," with a total investment of 2.5 billion yuan, has reported an average daily ticket sales of fewer than 20 people, leading to its classification as an "empty city" [11][12][13]. Group 2: Common Issues - Many popular cultural tourism projects are experiencing a decline in visitor numbers, often characterized by high initial traffic that does not translate into sustained revenue [20][21]. - The phenomenon of "photo economy" tourists, who visit primarily for social media content rather than genuine engagement, contributes to the financial struggles of these projects [22][24]. - The lack of differentiation and repetitive content across various projects leads to audience fatigue, diminishing the likelihood of repeat visits [31][32]. Group 3: Market Trends - The article highlights a shift in consumer behavior, with younger audiences preferring authentic experiences over superficial attractions, indicating a need for cultural tourism projects to adapt [46][47]. - Successful projects are those that focus on genuine content and community engagement rather than merely replicating popular trends [44][52]. - The article emphasizes the importance of operational management and continuous updates to maintain visitor interest and satisfaction [49][50]. Group 4: Recommendations for Future Projects - Cultural tourism projects should prioritize storytelling and authentic experiences to attract and retain visitors, moving away from the "one-time hit" mentality [43][46]. - Local governments and developers are encouraged to adopt a long-term perspective, focusing on sustainable operations rather than short-term gains [53][54]. - The article suggests that successful cultural tourism initiatives should involve professional management and community engagement to create a lasting impact [55].

Group 1 - The core viewpoint of the article highlights the emerging competition in China's tourism market, with Beijing and Shanghai leading significantly, while new first-tier cities like Chengdu and Chongqing follow closely behind [1][3][4] - The data indicates that during the May Day holiday, over 60% of cross-province tourists were from Beijing and Shanghai, reinforcing the idea that "cultural tourism resources are productivity" [3][4] - Chengdu, Chongqing, and Sanya have shown impressive performance by leveraging unique local attractions and innovative experiences to attract younger demographics [4][6] Group 2 - The article discusses the challenges faced by popular cities like Changsha, which has seen fluctuations in its ranking due to over-reliance on single business models and increased competition [6][7] - In contrast, cities like Xi'an and Hangzhou have successfully transformed their tourism appeal through cultural depth and business model iteration, providing a blueprint for other cities [6][7] - Overall, the competition in the cultural tourism sector has shifted from merely attracting traffic to focusing on deepening value, emphasizing the need for cities to enhance resource richness, innovation, and service quality to capture new market segments [6][7]