文旅项目运营

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济南双节新文旅项目集中亮相:7大新空间焕新登场 打造“文化+潮流”消费盛宴
Sou Hu Cai Jing· 2025-10-02 04:27
2025年中秋国庆"双节"期间,济南一批新文旅项目集中开门纳客、焕新亮相——从新加坡风情的生态文化区到百年会馆的修旧新生,从黄河文化主题体验空 间到专业运营的剧院新地标,7大文旅新空间以"文化+消费""传统+潮流"的多元业态,为市民游客带来沉浸式体验,全方位激活假日文旅消费活力。 起步区鹊山生态文化区 海报新闻记者 王潆梅 济南报道 济南剧院 9月29日启幕。委托专业团队——中演院线负责场馆的运营管理,策划创排彰显济南特色、融合泉城文化的原创剧目,9月29日下午举行"艺韵泉城,乐启新 章"泉城之秋交响音乐会暨"泉城剧院协作体"启幕仪式。国庆期间,将推出系列开幕演出,涵盖音乐剧、儿童剧、舞台剧等多种形式,满足不同观众文化需 求。 10月1日正式开放。鹊华中新园定位为"新南洋温室花园氧吧"和"城市微度假目的地",打造以新加坡热带风情为蓝本的温室花园,汇聚新加坡地道风味与创 新料理的南洋美食街。还有七大科技沉浸体验馆、南洋文化主题市集以及新加坡同款鱼尾狮雕像等您来打卡。"双节"假期策划举办"国庆长假•乐在鹊华"系 列文化活动,开展米其林美食&草地咖啡节、灯光秀、百鸟科普展、草地音乐节、国际主题漫展、街舞大赛等20余 ...
爆红文旅项目,为何撑不过三年?
创业邦· 2025-08-14 03:41
跟踪时代浪潮,讲述文旅商业好故事。 以下文章来源于旅界 ,作者theodore熙少 旅界 . 来源丨旅界(ID:tourismzonenews) 作者丨theodore熙少 图源丨即梦AI 这两天, 投资超8亿元的大型 演出项目 《只有峨眉山》停演一事在媒体上炒得沸沸扬扬。 从财报上看, 该演艺项目正式对外演出运营后一直在高额亏损,其背后主体公司 云上旅投累计 亏损 总额高达6亿元,直到今年6月15日终于对外宣布停摆。 | 子公司名 | 本期发生额 | | | | 上期发生额 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 称 | 营业收入 | 净利润 | 综合收益 | 经营活动 | 营业收入 | 净利润 | 综合收益 | 经营活动 | | | | | 瑞文 THAS ON | mAt 220014111 11 | | | 总额 | 现金流量 | | 峨眉山云 上旅游投 | 8.465.798 | 16. 138. 34 | 16. 138. 34 | 3.782.427 | 5,889,689 | 27.205.36 | 2 ...
大批文旅项目死在开业前
投资界· 2025-08-07 08:41
以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 精打细算。 作者 | theodore熙少 来源 | 旅界 (ID:tourismzonenews) 01 这几年,从濒临破产的张家界大庸古城到国内一座座空城抑或烂尾的数亿、十几亿元大 型文旅项目背后,往往有很多乱七八糟的新兴名词。 比如,我们说个最常见的—— EPCO(工程、采购、施工、运营)。 就这四个字母,普通人绝对一头雾水,做文旅的老板们个个讲起来却头头是道,眼睛放 光,自带一种玩明白了文旅全产业链闭环的自信,但一通猛如虎操作下来,往往项目一 地鸡毛。 问题,出在了哪里? 我突然想起前段时间新认识的读者朋友许总,他原本干古建施工出身,盖庙、修祠堂、 做 仿 古 街 是 过 去 十 年 的 主 业 , 现 在 转 型 干 乡 村 振 兴 文 旅 项 目 , 靠 一 整 套 EPCO 打 包 模 式,横跨工程、融资、招商、运营。 说到最引以为傲的,许总称自己在华南某地运营一个总投资几十亿的乡村文旅项目,项 目分三期,含非遗街区、高空玻璃桥、康养民宿、研学营地…… 听上去就很宏大,但我按照固有思维问了一句,"现在本 ...
多日满房、流量暴涨、日均10万+人次的视觉盛宴,这里成青岛文旅消费新的增长极
Sou Hu Cai Jing· 2025-05-07 09:51
Core Insights - Qingdao has been recognized as one of the top ten popular tourist destinations in China, showcasing a blend of holiday economy and cultural tourism experiences during the May Day holiday [1] - The Guoxin Group's various hotels achieved significant occupancy and revenue growth, with hotel revenue increasing by 15% year-on-year during the holiday period [1][5] - The launch of new tourism projects, such as the Qingdao Cloud Sea Tian three-layer linkage project, highlights the innovative drive of the "first launch economy" in the region [5][11] Hotel Performance - The hotel sector under Guoxin Exhibition Hotel Company saw a remarkable performance, with Hai Tian Hotel achieving over one million in daily revenue for four consecutive days [1][5] - The Guoxin Financial Center Hotel and Guoxin Grand Theatre Hotel also experienced full occupancy for three days, indicating strong demand for accommodation [1] Cultural and Tourism Projects - The newly launched Qingdao Cloud Sea Tian project combines art exhibitions, city sightseeing, and themed dining, creating a unique tourism experience and attracting both domestic and international visitors [5][11] - The project offers promotional ticket prices and package deals to maximize visitor engagement during the holiday [5] Visitor Engagement and Activities - Family-friendly activities at Guoxin hotels, such as art workshops and themed games, have enhanced the guest experience, with over 500 families participating in creative sessions [5] - The Hai Tian Hotel's "Picnic Wild Tour" package and the St. Regis Hotel's personalized services have added a luxurious touch to the visitor experience [3][5] Economic Impact - The Hai Tian Mall reported a 32% increase in foot traffic and a 69% increase in sales compared to the previous year during the May Day holiday [11] - The overall visitor reception at Qingdao Cloud Sea Tian increased by 9% year-on-year, indicating a growing interest in the region's attractions [11] City Services and Events - The Hai Tian Center's light show, featuring the largest single-building light curtain in the country, has enhanced the city's night economy, attracting over 100,000 visitors daily [11] - Events like the AS Animation Carnival and the Huaxia Home Expo at the Qingdao International Convention Center drew over 40,000 attendees, reflecting a vibrant consumer engagement [13] Strategic Vision - Guoxin Group's integrated approach combining hotels, cultural tourism, media, and exhibitions is positioning Qingdao as an international consumption center, enhancing the city's competitive edge [15]