文丨孟宝乐 2026年马年新春，齐鲁大地文旅市场马力全开，客流如潮的盛景与精准有序的限流举措交织上演。 从青岛崂山的山海相拥到济南千佛山的登高祈福，从临沂沂蒙山的岱崮地貌到枣庄台儿庄的运河灯火，山东以"流量"为基、"质量"为纲，用一场场沉浸式文 化盛宴、一次次有温度的限流服务，书写了文旅高质量发展的新春答卷。 图片来源：摄图网 数据是热度最直观的注脚。据山东省文旅厅监测，春节假期第三天（2月17日），全省重点监测的200家景区接待游客332.0万人次，营业收入1.48亿元，同比 分别增长10.6% 和9.6%。 到了假期第六天（2月20日），这一数据再度攀升，当日接待游客426.2万人次，营业收入2.0亿元，同比增长13.5%和12.6%。 其中，核心景区表现尤为亮眼，青岛崂山风景区大年初三接待游客近5万人次，同比激增83.3%；全省16家5A级景区2月20日单日接待133.4万人次，同比增 长19.52%。 客流的井喷式增长，倒逼限流措施全面启动。青岛栈桥每日10时至15时实施分流管控，啤酒博物馆暂停预约，崂山巨峰游览区2月20日紧急停售当日门票； 济南千佛山景区在客流达到核定容量时立即限流，并同步恢复摆渡 ...

Core Viewpoint - The Jiangsu Provincial Department of Culture and Tourism emphasizes the importance of high-quality development in the cultural and tourism sectors, with a focus on leveraging the contributions of retired leaders and experts to enhance the industry [3][4]. Group 1: Key Developments - The year 2025 is highlighted as a pivotal year for the cultural and tourism sectors in Jiangsu, aiming for significant advancements and efficiency improvements [3]. - The department plans to integrate Xi Jinping's cultural thoughts and the directives from the 20th Central Committee into their annual work, promoting high-quality development in the cultural and tourism sectors [3]. - The year 2026 marks the beginning of the "14th Five-Year Plan," focusing on building a strong cultural province and enhancing tourism, with an emphasis on becoming a world-class tourist destination [3]. Group 2: Engagement with Retired Leaders - Retired leaders and colleagues are recognized as vital contributors to the high-quality development of the cultural and tourism sectors, serving as a reservoir of wisdom and experience [3]. - The department encourages retired leaders to actively participate by providing insights and practical suggestions to support the development of Jiangsu's cultural and tourism initiatives [3][4]. - The department commits to continuing its supportive initiatives for retired leaders, ensuring their well-being and creating favorable conditions for their engagement in the sector [3].

Core Insights - The tourism market in Guangxi is expected to see a 10.5% increase in visitor numbers and an 11.0% increase in tourism revenue in 2025, driven by high-quality cultural and tourism development initiatives [1][2] Group 1: Development Strategies - Guangxi's government has prioritized cultural tourism, implementing a series of top-level designs and practical measures to transition from a "tourism resource region" to a "cultural tourism powerhouse" [1][2] - The annual Cultural Tourism Development Conference has become a catalyst for regional competition and collaboration, enhancing development across cities [2] - A comprehensive policy framework has been established to support high-quality development in the cultural tourism sector, focusing on coordination, integration, and product diversification [2][3] Group 2: Technological Integration - The "One-Key Tour Guangxi" smart tourism platform has been developed to create a new model for digital cultural tourism, utilizing big data, blockchain, and AI to enhance visitor services and support government decision-making [3] Group 3: Brand Building - Guangxi is implementing a multi-dimensional brand strategy to enhance its international competitiveness, focusing on creating a world-class tourism brand centered around Guilin [4][5] - The establishment of the China-Vietnam Detian (Banyue) Waterfall cross-border tourism cooperation zone is set to deepen tourism collaboration between China and ASEAN [4][5] - The region has successfully developed a cluster of quality attractions and vacation areas, significantly boosting the appeal and competitiveness of Guangxi's tourism products [5] Group 4: Consumer Engagement - Domestic tourism revenue in Guangxi has surpassed 1 trillion yuan for the first time, with tourism consumption increasingly contributing to economic growth [6] - Innovative policies and activities have been introduced to stimulate tourism consumption, including the selection of tourism leisure districts and a three-day ticket system for national A-level scenic spots [6] - The region is focusing on inbound tourism as a key growth area, with a significant increase in overnight visitors and tourism spending from international tourists [7]

会议指出，过去一年，全省文旅系统守正创新、真抓实干，文艺创作成绩显著，文化惠民走深走实，文 化遗产保护利用扎实推进，文旅产业动能逐步激活，文体旅消费潜力进一步释放，文旅市场安全有序， 各项工作取得了显著成效。未来，全省文旅系统要以"每天成绩归零"的心态和"跳起来摘桃子"的干劲， 拿出"开局即冲刺、起步即争先"的劲头，聚焦艺术创作提质，狠抓文化遗产保护利用，推动非遗保护传 承，精准赋能文旅产业，深化文旅体商融合，夯实品牌建设基础，创新推广模式，优化营商环境，强化 阵地管理，统筹发展和安全。 转自：沈阳日报 （来源：沈阳日报） 本报讯（沈阳日报、沈报全媒体记者谢飞燕）1月24日，2026年全省文化和旅游局长会议在沈阳召开。 会议总结了2025年工作，部署2026年重点任务。 会议要求，全省文旅系统要强化理论武装，严格落实"第一议题"制度，不断提高政治判断力、政治领悟 力、政治执行力。要狠抓工作落实，建立分工明确、环节完善的责任链条，养成"会散立行""见文即 落"的工作习惯。要弘扬"担当实干"作风，坚决反对形式主义、官僚主义，打造忠诚干净担当的高素质 文旅干部队伍，以优良作风凝聚起推动辽宁文旅高质量发展的磅礴力量。 ...

据了解，"十四五"期间，广西推动文化事业、文化产业、旅游业发展取得了新进展新成效，文化和旅游 业的战略地位和支柱作用得到进一步彰显。 会议提出，推动文化和旅游高质量发展迈上新台阶，要坚持目标导向、问题导向，科学把握和处理好四 组重要关系。一是把握供给与需求的关系，坚持以人民为中心的工作导向，大力提升公共文化服务可及 性和公平性，高度重视游客体验感和满意度，充分发挥文旅数字化平台惠民利企作用，积极培育新场景 新业态。二是把握发展与安全的关系，严格落实意识形态工作责任制，全力织密安全生产责任网，坚决 守护文化遗产安全，加力筑牢边疆安全防线。三是把握数量与质量的关系，着力提升文艺创作质量，升 级旅游产品品质，发挥文旅业稳增长促消费作用，实施广西"不止有"文旅品牌接力计划。四是把握政府 与市场的关系，强化规划引领、政策激励、市场监管与项目管理，不断优化营商环境，激发全社会文化 创新创造活力。 （来源：中国旅游报） 转自：中国旅游报 本报讯（邝伟楠）2026年广西文化和旅游局长会议近日召开，总结"十四五"和2025年工作，研究部署 2026年重点任务。 ...

商场经营时间甫一结束，整个片区就乌漆麻黑、冷冷清清。于是，线下的消费或逛街貌似成了一项有负担的任 务，明明看着就在对面，但走路根本过不去，非得靠"开车/公交/地铁+走路+电梯"的组合才能完成。只是想就近逛 一下，走了5分钟的路还没到，看到的依旧是写字楼和玻璃幕墙。这么算下来，时间成本、经济成本、情绪投入等 综合投入高得离谱。 考虑到手上的工作，没回的微信或电话，小孩的作业辅导等等，加上一天工作后的疲惫，自然就会选择"不出 门"。日常购物、社交可以在手机上完成，不得不线下进行的商业、社交、亲子活动等，也一律奉行高效率原则， 将其视为任务。由于体验感不好，出门前就计算好时间、金钱等成本，完成后便选择"迅速滚蛋"。电商和短视频 把线下打趴，就是这么来的。 李宇嘉 经常有这样的说法：电商把线下商业打趴了。对此，笔者不太认同，人是动物而非植物。不管是下班后还是周末 或长假，多数人还是想到外面转转，或陪小孩做一些户外游戏，或和同事、亲朋边走边聊，哪怕只是单纯放松一 下。过去，下楼就有小摊小贩排成的夜市，出门不远处就有适合慢走闲逛的街区，买东西也好、吃饭也好，约人 见面也好，随心随性就轻松完成了。 现在，不管是周末带小孩出 ...

Core Insights - The event on December 29 celebrated the 8 millionth visitor to the Taishan Scenic Area, highlighting its cultural and natural heritage and the impact of the "Chinese Taishan, National Peace" brand [1][3] - The continuous increase in visitor numbers reflects the high-quality development of cultural tourism in Taishan and its positive effect on tourism in Tai'an City [3] Group 1: Event Highlights - The 8 millionth visitor, Mr. Li Zhichun from Tianjin, received a lifetime tourism card and commemorative gifts during the event [1] - The event featured performances by the city mascots and a promotional video showcasing Taishan's beauty and cultural history [2] - The "Peaceful Lucky Star" event has been a long-standing tradition, offering special gifts to lucky visitors at each million visitor milestone [2] Group 2: Tourism Development - The achievement of 8 million visitors is attributed to ongoing efforts in cultural preservation, service upgrades, and product innovation within the scenic area [3] - Initiatives include the launch of a tourist service platform, which offers convenient services such as "one code for smooth travel" and self-service ticketing [3] - The scenic area aims to transform its economic model from "ticket economy" to "industry economy" by creating diverse experiences that attract younger visitors [3]

Core Insights - The "14th Five-Year Plan" period has seen significant advancements in Sichuan's cultural and tourism industry, with a shift from "point-based excellence" to "overall flourishing" [1][3] Group 1: Industry Growth - The cultural industry in Sichuan has grown at a rate significantly higher than the GDP growth during the same period, with the number of large-scale cultural enterprises increasing by 63% to 3,151 [3] - The asset scale of Sichuan's cultural enterprises has surpassed 1 trillion yuan, indicating robust growth in the sector [3] - Domestic tourist arrivals reached 1.119 billion in the previous year, with total spending of 1.76 trillion yuan, highlighting the province's emergence as a new growth point in the cultural tourism economy [3][4] Group 2: Cultural Heritage and Integration - Sichuan has strengthened the protection and utilization of cultural heritage, with significant projects like the Long March and Yellow River cultural parks showing effective progress [3] - The province has developed a comprehensive system for the protection and utilization of cultural relics, with notable sites like the Sanxingdui archaeological site receiving legislative protection [3] - The integration of cultural and tourism sectors has transformed from a developmental concept to practical implementation, leading to high-quality development unique to Sichuan [3][4] Group 3: Consumer Expansion and Quality Improvement - Sichuan is promoting cultural tourism consumption through the "Jinxiu Tianfu·Anyi Sichuan" brand, creating a rich matrix of cultural tourism consumption brands [4] - The added value of cultural and related industries is projected to grow from 203.7 billion yuan in 2020 to over 280 billion yuan by 2024, with an average annual growth rate exceeding 8% [4] - Domestic tourist numbers and spending are expected to rise significantly, with projections of 1.119 billion visitors and 1.76 trillion yuan in spending by 2024 [4] Group 4: Collaborative Promotion - Sichuan is enhancing cultural tourism collaboration with Chongqing to advance the Bashu cultural tourism corridor [5] - The province has implemented action plans to promote inbound tourism, including the "Panda Goes Global" campaign, which has seen a 43% year-on-year increase in inbound tourist arrivals [5] - Chengdu has emerged as a popular destination for inbound tourism, reflecting the province's successful marketing efforts [5]

Core Insights - The tourism sector in Diqing Tibetan Autonomous Prefecture has shown remarkable growth, with a total of 33.48 million domestic and international visitors and a total tourism expenditure of 29.18 billion yuan from January to November, both ranking first in the province [1] - The "14th Five-Year Plan" period has seen Diqing optimize its development environment and diversify its product offerings, including the cancellation of entrance fees at seven scenic spots and the introduction of innovative tourism experiences [1] - The cultural tourism industry’s value added has increased to 13.6% of the regional GDP by the third quarter of 2025, with over 35% of the population engaged in tourism-related sectors [2] Group 1 - Diqing received 33.48 million tourists and achieved a tourism expenditure of 29.18 billion yuan from January to November, leading the province in both metrics [1] - The region has implemented a three-year action plan for high-quality cultural tourism development, including the cancellation of entrance fees at seven scenic spots and the introduction of six heritage-themed travel routes [1] - Diqing has hosted the "World Shangri-La" cultural tourism festival for three consecutive years and initiated a high-quality tourism development initiative in the northwest Yunnan region [1] Group 2 - The cultural tourism industry's contribution to the regional GDP has risen to 13.6% as of the third quarter of 2025, with more than 35% of the local population involved in tourism-related jobs [2] - The region aims to generate 5.2 billion yuan in rural tourism revenue in 2024, with a projected 7.9% increase in per capita disposable income for farmers [2]

Core Insights - The winter tourism in Xinjiang's Xinyuan County is experiencing a significant boost due to various promotional activities, including free entry to ski resorts and discounted tickets for self-driving tourists, leading to increased visitor numbers and spending [2][3] Group 1: Tourism Growth - Xinyuan County received 1.0475 million domestic tourists during the National Day holiday, marking a year-on-year increase of 16.39% [2] - Tourist spending reached 706 million yuan, reflecting an 18.14% year-on-year growth [2] Group 2: Infrastructure and Services - The expansion of ski resorts and improvements in road infrastructure have contributed to a surge in tourist arrivals, enhancing the local hospitality sector [2] - Xinyuan currently has 237 hotels, 1,224 guesthouses, and 12 campsites, establishing a comprehensive tourism ecosystem that integrates dining, accommodation, transportation, and entertainment [3] Group 3: Economic Impact - The development of winter tourism is driving growth in related industries such as dining, accommodation, and transportation, positioning ice and snow tourism as a new engine for high-quality development in the local cultural and tourism sector [3] - The introduction of new ski trails and a night lighting system at the Nalati Hain Sai Ski Resort enhances the skiing experience and service quality [3]