记者 吴越 昨天，宝山区文旅高质量发展大会举行，启动上海国际邮轮旅游度假区创建国家级旅游度假区工 作。 大会现场发布一批位于吴淞创新城、南大智慧城、高铁宝山站区域，涵盖商业综合体、生态公园、 文化场馆、交通枢纽等领域的重大文旅项目，勾勒出宝山文旅发展的崭新图景。同时，现场举行重点项 目签约仪式，签约项目涵盖冰雪运动、二次元经济、非遗传承、文化交流、直播基地、IP运营等多个领 域。 此外，大会为长航集团、上港集团、久事旅游、招商蛇口、上影集团、携程、美团、抖音、BiliBili 等12家单位颁发"宝山文旅高质量发展关键合作伙伴"称号。 ...

Core Insights - The rise of "Chicken Chop Brother" reflects a surge in emotional economy within cultural tourism consumption, highlighting the need to transform fleeting popularity into sustainable urban tourism development [3][4] - The individual’s value lies in filling the emotional gap in a commercial society, with consistent pricing and quality creating trust and emotional value, which are rare resources in modern business [3][4] - The emergence of individual IPs opens new pathways for city image promotion, demonstrating that a city's warmth and charm are often conveyed through specific individuals [3][4] Summary by Sections - **Impact on Local Tourism**: The popularity of "Chicken Chop Brother" has significantly boosted local tourism data, showcasing the potential of individual figures to attract visitors [1][3] - **Challenges of Individual Fame**: The phenomenon also raises concerns about the sustainability of individual fame, as the pressure of being a public figure can lead to fatigue and the risk of becoming a mere spectacle [4][6] - **Systemic Ecological Development**: To transition from a "viral" to a "sustained" presence, it is crucial to build a supportive ecosystem that nurtures individual talents while avoiding over-commercialization that could erode public trust [6] - **Long-term Urban Appeal**: The focus should be on leveraging individual phenomena to enhance the overall resilience and charm of the city, ensuring that the appeal does not rely solely on singular "hits" but rather on a collective vibrancy [6]

Core Insights - The recent National Day and Mid-Autumn Festival holiday saw domestic travel reach 888 million trips, with total spending exceeding 809 billion yuan, indicating a robust recovery and growth in the tourism sector [1] - The "14th Five-Year Plan" period has witnessed a vibrant cultural and tourism industry, characterized by diverse demand, innovative supply, and a dynamic new consumption landscape [1] Group 1: Domestic Travel Trends - By the first half of 2025, domestic residents are expected to undertake 3.285 billion trips, with total expenditure reaching 3.15 trillion yuan [3] - In 2024, outbound tourism for mainland residents is projected to reach 123 million trips, reflecting a year-on-year growth of over 40% [4] Group 2: Infrastructure and Attractions - In the first eight months of 2025, a total of 1,551 tourist trains have been launched nationwide, marking a year-on-year increase of 26% [5] - The country has introduced 58 new 5A-level tourist attractions, with approximately 2,600 new A-level attractions, bringing the total to 16,500 [7] Group 3: Cultural Engagement - In 2024, museums across the nation are expected to welcome nearly 1.5 billion visitors, setting a new historical record [9] - The high-quality development of the cultural and tourism sector continues to enhance the quality of life for the people, showcasing a thriving industry with promising future prospects [12]

Core Insights - Guangzhou's tourism market showed significant growth in the first half of 2025, with total visitors reaching 113 million, a year-on-year increase of 6.3%, and tourism consumption totaling 162.18 billion yuan, up 8.1% [2] - The city has become a popular destination for both domestic and international tourists, with inbound overnight visitors increasing by 14.4% to 2.605 million and inbound tourism consumption rising by 16.8% to 1.88 billion USD [2][3] - Guangzhou is leveraging major events like the upcoming 15th National Games to enhance its tourism appeal, promoting a "watching events + tourism" model to stimulate economic growth [5][6] Tourism Growth - Inbound tourism has emerged as a new engine for Guangzhou's cultural and tourism economy, driven by policies such as the 240-hour visa-free transit and the "China Travel" trend [3] - The city has actively engaged in promotional activities, including the "Guangzhou Welcomes You" campaign, to attract global tourists [3][4] - Guangzhou's international influence is recognized, having been awarded the title of "Most Influential Inbound Tourism City" at the Weibo Tourism Night [4] Event-Driven Tourism - The 15th National Games, set to open on November 9, 2025, is expected to boost tourism through a series of events and activities that highlight the city's cultural and sporting attractions [5][6] - The city has introduced 50 tourism routes connecting various cultural landmarks, enhancing the visitor experience during the event [6] Arts and Culture Integration - Guangzhou is focusing on becoming an "International Performing Arts Center," with initiatives like the 2025 Guangzhou Arts Season promoting the integration of arts and tourism [7] - The city has seen a surge in performing arts events, with nearly 60,000 performances approved in the first half of the year, including large-scale events attracting over 5,000 attendees [7][8] - The combination of "performing arts + tourism" is expected to further elevate Guangzhou's status as a vibrant cultural destination [8]

Core Viewpoint - The establishment of the five-star hotel, Zhiwei Zhai, is a significant milestone for the tourism and cultural development in Zibo, enhancing the city's overall tourism service level and attracting more visitors [1][2][3]. Company Summary - Zhiwei Zhai Hotel, located in Zibo's Zhoucun District, officially received its five-star rating on June 19, 2023, and is adjacent to the recently upgraded 5A-rated Zhoucun Ancient Mall [1][3]. - The hotel is part of the Shandong Zhiwei Zhai Group, founded in 1987, and integrates accommodation, dining, leisure, and business conference services [3][4]. - The hotel underwent a significant expansion of 10,000 square meters, investing approximately 70 million yuan to meet the five-star standards, including smart upgrades and staff training [4][10]. Industry Summary - The five-star hotel is seen as a core support for the city's image and competitiveness in attracting investment, with the potential to elevate the entire tourism industry in Zibo [3][5]. - The Shandong provincial government aims to increase the number of star-rated hotels to over 600 by the end of 2025, with a target of more than 50 five-star hotels [8]. - The emergence of five-star hotels is crucial for showcasing local tourism consumption and urban vitality, particularly in resource-rich cities [8][9]. - Zibo's tourism strategy includes a collaborative approach, integrating various sectors such as transportation, security, and cultural heritage to enhance the overall tourism ecosystem [5][8]. Cultural Significance - Zhiwei Zhai Hotel emphasizes the integration of Shandong's cultural heritage into its services, aiming to create a unique dining experience that reflects the region's culinary history [11][12]. - The hotel plans to establish a Chinese Merchants Cuisine Cultural Museum to promote local culture and enhance its brand image [16][17]. Future Challenges - The hotel industry faces challenges in maintaining five-star quality amidst a competitive landscape where mid-range hotels are gaining popularity due to personalized services and cost-effectiveness [13][14]. - Zhiwei Zhai must focus on continuous improvement in service quality and cultural integration to sustain its five-star status and drive tourism growth in Zibo [15][16].

Core Viewpoint - Emotional value is fundamentally a form of humanistic value, focusing on human core and emotional experience [1] Group 1: Project Design - To transition from material value to emotional belonging, it is essential to refine the design of cultural and tourism projects, moving away from the traditional "whirlwind" approach to a more participatory and ceremonial presentation of local culture [1] Group 2: Infrastructure and Services - Continuous optimization of infrastructure and public services is necessary to ensure that tourists feel at home, enhancing their overall experience [1] Group 3: Economic Value - By effectively tapping into the economic value embedded in emotional value, new avenues for high-quality development in the cultural and tourism sector can be unlocked [1]

Group 1 - The Wuhan Cultural Tourism Development Conference set a grand goal for the city to become a world-renowned cultural tourism destination and indicated the direction for cultivating the cultural tourism industry as a pillar industry [1] - Wuhan Mulan Prairie, a 5A-level cultural ecological tourism area, has seen a visitor return rate exceeding 40%, with one out-of-province visitor returning 40 times, indicating strong customer loyalty [1] - The Mulan Prairie plans to enhance its international sports events and natural scenery integration, with upcoming events like the 2025 International Kite Invitation and International Music Festival [1] Group 2 - The manager of Mulan Flower Township emphasized the importance of service quality in tourism, focusing on online interaction with visitors and improving facilities based on feedback [1] - The Wuhan Polar Ocean Resort is innovating by introducing new products to enhance visitor experiences, including the upcoming "Chutian Eye" Ferris wheel and other attractions, aiming to create a comprehensive leisure resort [1] - The East Lake Moshanshan Scenic Area aims to enhance its tourism services and infrastructure, promoting seasonal attractions like cherry blossoms in spring and lotus flowers in summer [2]