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泰山游客量连续三年突破800万人
Qi Lu Wan Bao· 2025-12-29 13:57
Core Insights - The event on December 29 celebrated the 8 millionth visitor to the Taishan Scenic Area, highlighting its cultural and natural heritage and the impact of the "Chinese Taishan, National Peace" brand [1][3] - The continuous increase in visitor numbers reflects the high-quality development of cultural tourism in Taishan and its positive effect on tourism in Tai'an City [3] Group 1: Event Highlights - The 8 millionth visitor, Mr. Li Zhichun from Tianjin, received a lifetime tourism card and commemorative gifts during the event [1] - The event featured performances by the city mascots and a promotional video showcasing Taishan's beauty and cultural history [2] - The "Peaceful Lucky Star" event has been a long-standing tradition, offering special gifts to lucky visitors at each million visitor milestone [2] Group 2: Tourism Development - The achievement of 8 million visitors is attributed to ongoing efforts in cultural preservation, service upgrades, and product innovation within the scenic area [3] - Initiatives include the launch of a tourist service platform, which offers convenient services such as "one code for smooth travel" and self-service ticketing [3] - The scenic area aims to transform its economic model from "ticket economy" to "industry economy" by creating diverse experiences that attract younger visitors [3]
从“点上出彩”到“面上开花”:“十四五”四川文旅产业整体质变
Zhong Guo Xin Wen Wang· 2025-12-22 09:37
Core Insights - The "14th Five-Year Plan" period has seen significant advancements in Sichuan's cultural and tourism industry, with a shift from "point-based excellence" to "overall flourishing" [1][3] Group 1: Industry Growth - The cultural industry in Sichuan has grown at a rate significantly higher than the GDP growth during the same period, with the number of large-scale cultural enterprises increasing by 63% to 3,151 [3] - The asset scale of Sichuan's cultural enterprises has surpassed 1 trillion yuan, indicating robust growth in the sector [3] - Domestic tourist arrivals reached 1.119 billion in the previous year, with total spending of 1.76 trillion yuan, highlighting the province's emergence as a new growth point in the cultural tourism economy [3][4] Group 2: Cultural Heritage and Integration - Sichuan has strengthened the protection and utilization of cultural heritage, with significant projects like the Long March and Yellow River cultural parks showing effective progress [3] - The province has developed a comprehensive system for the protection and utilization of cultural relics, with notable sites like the Sanxingdui archaeological site receiving legislative protection [3] - The integration of cultural and tourism sectors has transformed from a developmental concept to practical implementation, leading to high-quality development unique to Sichuan [3][4] Group 3: Consumer Expansion and Quality Improvement - Sichuan is promoting cultural tourism consumption through the "Jinxiu Tianfu·Anyi Sichuan" brand, creating a rich matrix of cultural tourism consumption brands [4] - The added value of cultural and related industries is projected to grow from 203.7 billion yuan in 2020 to over 280 billion yuan by 2024, with an average annual growth rate exceeding 8% [4] - Domestic tourist numbers and spending are expected to rise significantly, with projections of 1.119 billion visitors and 1.76 trillion yuan in spending by 2024 [4] Group 4: Collaborative Promotion - Sichuan is enhancing cultural tourism collaboration with Chongqing to advance the Bashu cultural tourism corridor [5] - The province has implemented action plans to promote inbound tourism, including the "Panda Goes Global" campaign, which has seen a 43% year-on-year increase in inbound tourist arrivals [5] - Chengdu has emerged as a popular destination for inbound tourism, reflecting the province's successful marketing efforts [5]
今年1月至11月 迪庆州累计接待国内外游客超3000万人次
Xin Hua Wang· 2025-12-16 12:13
同时,迪庆州连续举办三届"世界的香格里拉"文化旅游节,持续办好香格里拉端午赛马会、梅里雪 山弦子节、傈僳"阔时"文化节等"一月一活动"。迪庆州率先发起滇西北旅游高质量发展倡议,加强大香 格里拉区域三省九州市联盟合作,并联合开展金沙江旅游经济带文旅推介,面向南亚、东南亚主要客源 地进行专题宣推交流,合作共赢效果初显。 在规范旅游服务方面,迪庆州持续开展旅游服务创优提质和旅游市场秩序整治行动,严厉整治"黑 导游"、强制购物等突出问题,并推进民宿规范发展。 12月16日,据云南省"高质量完成'十四五'规划"系列新闻发布会·迪庆专场消息,今年1月至11月, 迪庆藏族自治州累计接待国内外游客3347.78万人次、实现旅游总花费291.84亿元,两项增速均位居全省 首位。 据悉,迪庆州文旅产业增加值占地区生产总值比重提升至2025年三季度的13.6%;全州35%以上群 众直接或间接从事文旅相关行业,2024年助力全州乡村旅游收入52亿元,农民人均可支配收入增长 7.9%。(完)(范芳钰 王梓如) 据介绍,"十四五"期间,迪庆州优化发展环境,丰富产品业态,开展文旅高质量发展三年行动,7个 景点取消门票,近半数A级景区二消收 ...
今冬冰雪游人气更足
Core Insights - The winter tourism in Xinjiang's Xinyuan County is experiencing a significant boost due to various promotional activities, including free entry to ski resorts and discounted tickets for self-driving tourists, leading to increased visitor numbers and spending [2][3] Group 1: Tourism Growth - Xinyuan County received 1.0475 million domestic tourists during the National Day holiday, marking a year-on-year increase of 16.39% [2] - Tourist spending reached 706 million yuan, reflecting an 18.14% year-on-year growth [2] Group 2: Infrastructure and Services - The expansion of ski resorts and improvements in road infrastructure have contributed to a surge in tourist arrivals, enhancing the local hospitality sector [2] - Xinyuan currently has 237 hotels, 1,224 guesthouses, and 12 campsites, establishing a comprehensive tourism ecosystem that integrates dining, accommodation, transportation, and entertainment [3] Group 3: Economic Impact - The development of winter tourism is driving growth in related industries such as dining, accommodation, and transportation, positioning ice and snow tourism as a new engine for high-quality development in the local cultural and tourism sector [3] - The introduction of new ski trails and a night lighting system at the Nalati Hain Sai Ski Resort enhances the skiing experience and service quality [3]
宝山签约一批重点文旅项目
Jie Fang Ri Bao· 2025-11-17 01:42
Core Viewpoint - The Baoshan District is initiating the creation of a national-level tourism resort with the launch of the Shanghai International Cruise Tourism Resort, aiming to enhance the quality of cultural and tourism development in the region [1] Group 1: Major Projects and Developments - A series of significant cultural and tourism projects have been announced, located in areas such as Wusong Innovation City, Nanda Wisdom City, and the High-speed Railway Baoshan Station, covering commercial complexes, ecological parks, cultural venues, and transportation hubs [1] - The conference featured a signing ceremony for key projects in various sectors, including ice and snow sports, the two-dimensional economy, intangible cultural heritage, cultural exchange, live streaming bases, and IP operations [1] Group 2: Partnerships and Collaborations - Twelve organizations, including Changhang Group, Shanghai Port Group, Jiushi Tourism, China Merchants Shekou, Shanghai Film Group, Ctrip, Meituan, Douyin, and BiliBili, were awarded the title of "Key Cooperation Partners for High-Quality Development of Baoshan Cultural Tourism" [1]
文旅“长红”,当不止于“鸡排哥”
Xin Lang Cai Jing· 2025-10-12 18:15
Core Insights - The rise of "Chicken Chop Brother" reflects a surge in emotional economy within cultural tourism consumption, highlighting the need to transform fleeting popularity into sustainable urban tourism development [3][4] - The individual’s value lies in filling the emotional gap in a commercial society, with consistent pricing and quality creating trust and emotional value, which are rare resources in modern business [3][4] - The emergence of individual IPs opens new pathways for city image promotion, demonstrating that a city's warmth and charm are often conveyed through specific individuals [3][4] Summary by Sections - **Impact on Local Tourism**: The popularity of "Chicken Chop Brother" has significantly boosted local tourism data, showcasing the potential of individual figures to attract visitors [1][3] - **Challenges of Individual Fame**: The phenomenon also raises concerns about the sustainability of individual fame, as the pressure of being a public figure can lead to fatigue and the risk of becoming a mere spectacle [4][6] - **Systemic Ecological Development**: To transition from a "viral" to a "sustained" presence, it is crucial to build a supportive ecosystem that nurtures individual talents while avoiding over-commercialization that could erode public trust [6] - **Long-term Urban Appeal**: The focus should be on leveraging individual phenomena to enhance the overall resilience and charm of the city, ensuring that the appeal does not rely solely on singular "hits" but rather on a collective vibrancy [6]
数说非凡“十四五”丨活力中国 这份成绩单有你参与!
Yang Shi Xin Wen· 2025-10-11 02:41
Core Insights - The recent National Day and Mid-Autumn Festival holiday saw domestic travel reach 888 million trips, with total spending exceeding 809 billion yuan, indicating a robust recovery and growth in the tourism sector [1] - The "14th Five-Year Plan" period has witnessed a vibrant cultural and tourism industry, characterized by diverse demand, innovative supply, and a dynamic new consumption landscape [1] Group 1: Domestic Travel Trends - By the first half of 2025, domestic residents are expected to undertake 3.285 billion trips, with total expenditure reaching 3.15 trillion yuan [3] - In 2024, outbound tourism for mainland residents is projected to reach 123 million trips, reflecting a year-on-year growth of over 40% [4] Group 2: Infrastructure and Attractions - In the first eight months of 2025, a total of 1,551 tourist trains have been launched nationwide, marking a year-on-year increase of 26% [5] - The country has introduced 58 new 5A-level tourist attractions, with approximately 2,600 new A-level attractions, bringing the total to 16,500 [7] Group 3: Cultural Engagement - In 2024, museums across the nation are expected to welcome nearly 1.5 billion visitors, setting a new historical record [9] - The high-quality development of the cultural and tourism sector continues to enhance the quality of life for the people, showcasing a thriving industry with promising future prospects [12]
广州成为“世界会客厅”
Guang Zhou Ri Bao· 2025-07-30 02:49
Core Insights - Guangzhou's tourism market showed significant growth in the first half of 2025, with total visitors reaching 113 million, a year-on-year increase of 6.3%, and tourism consumption totaling 162.18 billion yuan, up 8.1% [2] - The city has become a popular destination for both domestic and international tourists, with inbound overnight visitors increasing by 14.4% to 2.605 million and inbound tourism consumption rising by 16.8% to 1.88 billion USD [2][3] - Guangzhou is leveraging major events like the upcoming 15th National Games to enhance its tourism appeal, promoting a "watching events + tourism" model to stimulate economic growth [5][6] Tourism Growth - Inbound tourism has emerged as a new engine for Guangzhou's cultural and tourism economy, driven by policies such as the 240-hour visa-free transit and the "China Travel" trend [3] - The city has actively engaged in promotional activities, including the "Guangzhou Welcomes You" campaign, to attract global tourists [3][4] - Guangzhou's international influence is recognized, having been awarded the title of "Most Influential Inbound Tourism City" at the Weibo Tourism Night [4] Event-Driven Tourism - The 15th National Games, set to open on November 9, 2025, is expected to boost tourism through a series of events and activities that highlight the city's cultural and sporting attractions [5][6] - The city has introduced 50 tourism routes connecting various cultural landmarks, enhancing the visitor experience during the event [6] Arts and Culture Integration - Guangzhou is focusing on becoming an "International Performing Arts Center," with initiatives like the 2025 Guangzhou Arts Season promoting the integration of arts and tourism [7] - The city has seen a surge in performing arts events, with nearly 60,000 performances approved in the first half of the year, including large-scale events attracting over 5,000 attendees [7][8] - The combination of "performing arts + tourism" is expected to further elevate Guangzhou's status as a vibrant cultural destination [8]
淄博文旅升级的关键落子
Qi Lu Wan Bao Wang· 2025-06-23 15:20
Core Viewpoint - The establishment of the five-star hotel, Zhiwei Zhai, is a significant milestone for the tourism and cultural development in Zibo, enhancing the city's overall tourism service level and attracting more visitors [1][2][3]. Company Summary - Zhiwei Zhai Hotel, located in Zibo's Zhoucun District, officially received its five-star rating on June 19, 2023, and is adjacent to the recently upgraded 5A-rated Zhoucun Ancient Mall [1][3]. - The hotel is part of the Shandong Zhiwei Zhai Group, founded in 1987, and integrates accommodation, dining, leisure, and business conference services [3][4]. - The hotel underwent a significant expansion of 10,000 square meters, investing approximately 70 million yuan to meet the five-star standards, including smart upgrades and staff training [4][10]. Industry Summary - The five-star hotel is seen as a core support for the city's image and competitiveness in attracting investment, with the potential to elevate the entire tourism industry in Zibo [3][5]. - The Shandong provincial government aims to increase the number of star-rated hotels to over 600 by the end of 2025, with a target of more than 50 five-star hotels [8]. - The emergence of five-star hotels is crucial for showcasing local tourism consumption and urban vitality, particularly in resource-rich cities [8][9]. - Zibo's tourism strategy includes a collaborative approach, integrating various sectors such as transportation, security, and cultural heritage to enhance the overall tourism ecosystem [5][8]. Cultural Significance - Zhiwei Zhai Hotel emphasizes the integration of Shandong's cultural heritage into its services, aiming to create a unique dining experience that reflects the region's culinary history [11][12]. - The hotel plans to establish a Chinese Merchants Cuisine Cultural Museum to promote local culture and enhance its brand image [16][17]. Future Challenges - The hotel industry faces challenges in maintaining five-star quality amidst a competitive landscape where mid-range hotels are gaining popularity due to personalized services and cost-effectiveness [13][14]. - Zhiwei Zhai must focus on continuous improvement in service quality and cultural integration to sustain its five-star status and drive tourism growth in Zibo [15][16].
人民日报刊发评论:挖掘情绪价值的经济价值
news flash· 2025-06-19 00:55
Core Viewpoint - Emotional value is fundamentally a form of humanistic value, focusing on human core and emotional experience [1] Group 1: Project Design - To transition from material value to emotional belonging, it is essential to refine the design of cultural and tourism projects, moving away from the traditional "whirlwind" approach to a more participatory and ceremonial presentation of local culture [1] Group 2: Infrastructure and Services - Continuous optimization of infrastructure and public services is necessary to ensure that tourists feel at home, enhancing their overall experience [1] Group 3: Economic Value - By effectively tapping into the economic value embedded in emotional value, new avenues for high-quality development in the cultural and tourism sector can be unlocked [1]