Core Points - The Sichuan Provincial Committee has approved a significant decision to promote the deep integration of culture and tourism, aiming to strengthen the cultural tourism industry in the province [1][2] - This initiative aligns with the central government's strategic deployment to enhance cultural and tourism development, reflecting the importance placed on Sichuan's unique resources and cultural heritage [1][2][3] - The decision emphasizes the need for a coordinated approach to modernize the province, addressing the growing public demand for high-quality cultural and tourism experiences [1][3] Group 1: Strategic Importance - The meeting was held during a critical period for planning the "14th Five-Year Plan" and preparing for the "15th Five-Year Plan," highlighting the urgency of advancing cultural and tourism integration [2] - The decision is rooted in the recognition of Sichuan's rich cultural resources, including over 305.7 million cultural heritage sites and 24.5 million tourism resources [2][3] - The province's cultural and tourism industry has already reached significant revenue milestones, with cultural industry income exceeding 100 billion and tourism income surpassing 1 trillion [3] Group 2: Implementation Framework - The decision outlines a practical approach with a focus on effectiveness, emphasizing the need for clear objectives and actionable tasks [5][6] - Key principles include prioritizing culture, enhancing tourism, leveraging technology, and ensuring protection of cultural resources [7] - The plan sets ambitious targets for building a strong cultural and tourism province by 2027 and 2030, with specific tasks aimed at brand development and service enhancement [7][9] Group 3: Community Engagement and Reform - The decision-making process involved extensive community engagement, collecting over 350 suggestions from various stakeholders to ensure local needs are met [11] - A reform-oriented approach is evident, focusing on innovative practices and addressing systemic challenges in the cultural and tourism sectors [12][13] - The decision aims to create a supportive policy environment that fosters high-quality development in the cultural tourism industry, making it a pillar of the provincial economy [10][13]

近日，德阳、遂宁、南充、广安、资阳、甘孜分别召开会议，传达学习省委十二届七次全会精神， 研究贯彻落实意见。各地表示，要深入学习贯彻习近平总书记关于文化和旅游工作重要论述以及对四川 工作系列重要指示精神，坚持文化为魂、旅游为体、科技赋能、保护优先，合力喊响擦亮"锦绣天府·安 逸四川"文旅品牌，进一步提升四川文旅的影响力，迈出建设世界重要旅游目的地的坚实步伐。 德阳市委常委会召开会议，专题传达学习省委十二届七次全会精神，研究贯彻落实意见。会议强 调，要提高站位、深化认识，认真学习领会省委十二届七次全会精神，深刻领会省委全会的主题主线、 战略考量，深刻领会推动文旅深度融合发展的指导思想、总体目标、具体部署，切实做到学深悟透、融 会贯通。要把推进文旅深度融合发展摆在更加重要位置，做强产业基础、做好融合文章，为全省发展大 局作出更多贡献。要在全省大局中找准方位，增强战略定力、奋斗动力、争先魄力，以新气象新作为推 动各项工作打开新局面。要深刻领会推动文旅深度融合发展的具体部署，对标对表、分解任务，推动各 项工作落到实处。要多措并举扩内需促消费，加快打造新消费场景，推出一批精品旅游路线，充分释放 消费市场活力。 遂宁市委常 ...

Core Viewpoint - The Sichuan Provincial Committee aims to establish the "Jinxiu Tianfu · Anyi Sichuan" cultural tourism brand to enhance the province's tourism competitiveness and attractiveness [2][3] Group 1: Brand Significance - The brand encapsulates the unique cultural identity of Sichuan, with "Jinxiu" representing the province's rich cultural heritage and natural beauty, while "Anyi" reflects the lifestyle and aspirations of the Sichuan people [3] - The brand aims to attract more domestic and international tourists by showcasing Sichuan's ecological beauty and cultural richness [3] Group 2: Strategic Initiatives - The plan includes three main strategies: building world-class cultural tourism landmarks, enhancing distinctive cultural tourism cards, and implementing a global promotion plan for Sichuan's cultural tourism [4][5][6] Group 3: World-Class Landmarks - Sichuan will enhance the recognition of existing landmarks such as Sanxingdui, Jiuzhaigou, and the Giant Panda, while developing new world-class tourism sites [4] - The initiative includes constructing scenic routes that highlight the region's cultural and ecological diversity [4] Group 4: Distinctive Cultural Tourism Cards - The focus will be on promoting Sichuan's renowned works, cities, personalities, and products, including the establishment of cultural creation bases and support for high-quality artistic productions [5] - Efforts will be made to enhance the reputation of Sichuan's culinary offerings and cultural IPs, aiming to position Chengdu and Leshan as world culinary capitals [5] Group 5: Global Promotion Plan - The promotion strategy will leverage various platforms and events to enhance the international visibility of Sichuan's cultural tourism [6][7] - The initiative will include the development of cultural export bases and the use of new media to reach a broader audience [6][7]

四川山水秀丽、民风淳朴、文化多彩，具有得天独厚的文旅资源和创新创造的天然禀赋。翠云廊、 三星堆、三苏祠、大熊猫、九寨沟、都江堰、峨眉山……一系列令国内外游客耳熟能详的文旅品牌享誉 世界。实践证明，品牌是壮大文旅产业的重要标识。推进文化和旅游深度融合发展，必须立足四川特色 资源及比较优势，精心打造标志性文旅品牌并喊响擦亮，充分发挥引领性效应。 把文旅品牌喊得更响、擦得更亮，就是给旅游注入灵魂、给文化插上翅膀。我们要坚持以文塑旅、 以旅彰文，全力打造和喊响"锦绣天府·安逸四川"文旅品牌，进一步提升四川文旅的影响力，迈出建设 世界重要旅游目的地的坚实步伐。 响亮的文旅品牌，是吸引游客的"金名片"。当前重点是以"锦绣天府·安逸四川"文旅品牌为统领内 强品质、外塑形象，加快建成名扬天下、享誉世界的世界重要旅游目的地。要建设世界级文旅地标，扩 大三星堆—金沙等标志性品牌国际影响力，打造国道318/317等世界级文旅风景道，推出具有全球吸引 力的精品线路。要做靓特色文旅名片，实施天府文艺名作高峰计划，深化文旅名城建设，做强巴蜀名人 文旅品牌，打造"川字号"文旅名品。要实施巴蜀文旅全球推广计划，建强四川文旅宣传推广平台，增强 ...