锦绣天府·安逸四川

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安逸、大熊猫、美景……海外汉学家如何看这些四川名片 四川,连文化都带着从容
Si Chuan Ri Bao· 2025-06-23 00:30
Core Viewpoint - The event "World Sinologists Look at China: Sichuan Tour" aims to enhance cultural exchange and showcase Sichuan's unique cultural and natural heritage through the perspectives of various sinologists from around the world [1][2]. Group 1: Cultural Significance - Sinologists emphasize the importance of Sichuan's cultural symbols, such as the giant panda and Sichuan opera, as vital elements that tell China's story to the world [2]. - The term "Anyi" (comfort) used in Sichuan's tourism branding reflects the relaxed and hospitable nature of the region, which resonates with visitors [2]. - Sichuan's literature has significantly contributed to the understanding and appreciation of the region, inspiring sinologists to explore its diverse cultural landscape [3]. Group 2: Natural Beauty - Sichuan's natural scenery, including the Four Girls Mountain, is compared to the Alps, highlighting its breathtaking landscapes and cultural connections [4]. - The region's natural beauty serves as a catalyst for cultural exploration and promotes harmony among different communities [4]. - Sinologists express a desire to learn more about Sichuan's natural environment and its cultural heritage during their visit [4][6]. Group 3: Modernization and Cultural Preservation - The modernization efforts in Sichuan, particularly in balancing development with the preservation of traditional culture, are of significant interest to sinologists [6]. - The diverse cultural landscape of Sichuan, being a multi-ethnic region, parallels the experiences of sinologists from various backgrounds, fostering a deeper understanding of cross-cultural exchanges [5][6].
喊响擦亮“锦绣天府·安逸四川”品牌——一论深入学习贯彻省委十二届七次全会精神
Si Chuan Ri Bao· 2025-06-19 00:45
Core Viewpoint - The establishment of the "Jin Xiu Tian Fu · An Yi Si Chuan" cultural tourism brand is crucial for enhancing Sichuan's competitiveness, attractiveness, and reputation in the cultural tourism sector [1][2]. Group 1: Brand Significance - A strong cultural tourism brand serves as a "golden business card" to attract tourists, emphasizing the need for Sichuan to create a globally recognized tourism destination [3]. - The brand reflects Sichuan's unique natural beauty and cultural richness, showcasing the spirit of the local people who pursue happiness and a fulfilling life [2]. Group 2: Development Strategies - The focus is on enhancing quality and shaping the image of the "Jin Xiu Tian Fu · An Yi Si Chuan" brand, aiming to build world-class cultural tourism landmarks and expand the international influence of iconic brands like Sanxingdui and Jinsha [3]. - Implementation of a global promotion plan for Sichuan's cultural tourism, strengthening promotional platforms, and enhancing cultural exchange and tourism marketing functions [3]. - The initiative includes launching attractive tourism routes and deepening the construction of cultural tourism cities to strengthen the "Chuan" brand in the tourism sector [3].