本报讯 （记者舒娅疆）近日，以"湾区联世界 文旅创未来"为主题的广州文化产业交易会（以下简称"文 交会"）圆满落幕。本届文交会被认为是观察中国文旅产业深度变革的关键窗口，头部企业的发展动向 显示，以科技融合、IP深耕与产业无界为核心的"文旅3.0"革命正在全面展开。伴随着文旅行业积极拥 抱AIGC，万兴科技（300624）集团股份有限公司（以下简称"万兴科技"）以自身业务优势助力IP实 现"视觉化叙事"，受到市场关注。 根据中国旅游研究院发布的《中国文化旅游发展报告2024—2025》，"文旅3.0"的显著特征是以发展新 质生产力为核心，全面塑造文化IP并充分发挥AI赋能。这标志着文旅产业已从资源与流量驱动的传统模 式，转向由技术、创意与跨界生态共同定义的新阶段。 目前，文旅产业的竞争已升维为IP创造与运营能力的竞争。哈尔滨冰雪文化和泉州簪花民俗的"出圈"， 均印证了系统化IP深耕的行业趋势，而持续、高品质的内容叙事成为核心竞争力。在此背景下，能够辅 助创作者快速生成高品质视觉叙事内容的工具显得颇为关键。 据介绍，万兴科技旗下的视频创意软件为文旅行业提供了从IP视觉化设计到系列化短视频制作的完整解 决方案，将 ...

Core Viewpoint - The article discusses the strategic significance of Wang Jianlin's recent visit to Karamay, Xinjiang, highlighting potential opportunities for Wanda Group in the tourism sector amidst its ongoing financial challenges [1][2][5]. Group 1: Strategic Directions - Wang Jianlin's visit reflects three core strategic directions for Wanda's tourism business: targeting the underdeveloped western tourism market, addressing strategic confusion in the post-real estate era, and seizing opportunities from the ongoing "Western Development" initiative [5][6][10]. - Karamay is viewed as a unique tourism destination with significant potential, and Wanda aims to leverage its project operation experience to enhance local tourism projects [2][6]. Group 2: Financial Challenges - Wanda Group has faced financial strain, evidenced by recent stock freezes totaling over 9.4 billion yuan, with a three-year freeze period until August 2028 [1][13]. - The company has a high debt ratio exceeding 80%, with multiple debts maturing, complicating its financing efforts [13][14]. Group 3: Transformation Efforts - Since 2018, Wanda has shifted its tourism strategy from heavy asset investment to a light asset operation model, focusing on brand IP and management capabilities [8][10]. - Despite this shift, Wanda's transformation has faced challenges, with several partnerships failing to yield tangible results, raising concerns about the viability of the light asset model in the current market [10][12]. Group 4: Future Outlook - The future success of Wanda's tourism business hinges on overcoming its reliance on traditional real estate strategies and establishing a new operational framework centered on tourism [15]. - The company needs to attract experienced talent in tourism operations to effectively implement its strategic vision and capitalize on the growth opportunities in the western tourism market [15].