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“新世代”接力棒交接,宝马集团将迎来新任董事会主席
Guan Cha Zhe Wang· 2025-12-10 12:13
Core Viewpoint - BMW Group has announced that Milan Nedeljkovic will succeed Oliver Zipse as the chairman of the board in May next year, indicating a strategic shift towards the "Neue Klasse" product line to improve performance [1][3]. Group 1: Leadership Transition - Milan Nedeljkovic, currently the production director, is set to take over as chairman, showcasing his strategic decision-making capabilities through recent production adjustments [3]. - Zipse will transition to a role as a member of Airbus's supervisory board in the summer of next year, with appreciation expressed for his leadership during global crises [7]. Group 2: Strategic Focus - The "Neue Klasse" product line is central to BMW's strategy for performance improvement, with new models like the iX3 already in production and plans for the new i3 in Munich and the iX3 in Shenyang for the Chinese market [3]. - Nedeljkovic has emphasized adapting product strategies to meet Chinese market demands and strengthening collaborations with local partners to enhance supply chain efficiency [3]. Group 3: Challenges Ahead - Despite leading European competitors, BMW's financial performance is weakening, with a return on automotive business of approximately 5.9% in the first nine months, the lowest in four years [5]. - Nedeljkovic will face challenges from varying market preferences, particularly the dominance of fuel vehicles in the U.S. versus the push for electrification in Europe and China [5].