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“新世代”接力棒交接,宝马集团将迎来新任董事会主席
Guan Cha Zhe Wang· 2025-12-10 12:13
Core Viewpoint - BMW Group has announced that Milan Nedeljkovic will succeed Oliver Zipse as the chairman of the board in May next year, indicating a strategic shift towards the "Neue Klasse" product line to improve performance [1][3]. Group 1: Leadership Transition - Milan Nedeljkovic, currently the production director, is set to take over as chairman, showcasing his strategic decision-making capabilities through recent production adjustments [3]. - Zipse will transition to a role as a member of Airbus's supervisory board in the summer of next year, with appreciation expressed for his leadership during global crises [7]. Group 2: Strategic Focus - The "Neue Klasse" product line is central to BMW's strategy for performance improvement, with new models like the iX3 already in production and plans for the new i3 in Munich and the iX3 in Shenyang for the Chinese market [3]. - Nedeljkovic has emphasized adapting product strategies to meet Chinese market demands and strengthening collaborations with local partners to enhance supply chain efficiency [3]. Group 3: Challenges Ahead - Despite leading European competitors, BMW's financial performance is weakening, with a return on automotive business of approximately 5.9% in the first nine months, the lowest in four years [5]. - Nedeljkovic will face challenges from varying market preferences, particularly the dominance of fuel vehicles in the U.S. versus the push for electrification in Europe and China [5].
采用4695大圆柱电池 宝马新世代iX3续航将突破900公里
Feng Huang Wang· 2025-11-21 11:01
凤凰网科技讯(作者/李治钦)11月21日,广州车展宝马展台举办了新世代技术媒体沟通会。宝马透 露,明年推出的新世代iX3将首发宝马独有的4695大圆柱电池,可实现900+千米的CLTC续航里程,10 分钟可补能400+千米。 宝马表示,其46毫米直径大圆柱电池,正极采用高镍三元+圆柱钢壳,实现提升能量同时稳定镍元素的 作用。负极采用硅碳负极+定制电解液,延长电池寿命。新电池能量密度较前代棱柱型电池提升20%, 搭配800V高压平台和自研碳化硅逆变器,充电性能和能后将有大幅提升。 在首发车型新世代iX3上,可实现大空间、长续航、更安全和超快充四大亮点。由于采用无模组和电池 车身一体化设计,车内纵向空间将更加宽裕;能量密度提升后,新车可实现900+千米CLTC续航里程; 4695大圆柱电池采用钢壳设计,结合底置防爆阀,可实现更好的安全性;补能方面10分钟可补能400千 米,21分钟可充电至80%。 此外,宝马还展示了新世代车型的座舱交互、驾控技术以及与Momenta合作开发的辅助驾驶技术。人机 交互方面,仪表台前方的4K投影区域,采用宝马纳米涂层玻璃,可在佩戴偏光墨镜的情况下正常使 用。辅助驾驶方面,Moment ...
比亚迪的“刀片”和日本市场的“铠甲”
经济观察报· 2025-11-03 14:09
Core Viewpoint - BYD has established a dual product line of pure electric and hybrid vehicles in Japan, with the introduction of the K-EV model catering to local travel needs [1][6]. Group 1: Market Presence and Competition - At the 2025 Japan Mobility Show, BYD was the only Chinese automaker present, while Japanese automakers showcased a variety of electric and hybrid vehicles [2][3]. - The Japanese automotive market is conservative, with local brands holding a dominant market share of over 90%, making it challenging for non-Japanese brands like BYD to gain traction [4][10]. - BYD has been in the Japanese market for over 20 years, initially focusing on battery technology before entering the electric bus and passenger vehicle segments in recent years [5][10]. Group 2: Product Strategy - BYD has launched several models in Japan, including the K-EV BYD PACCO and the Sealion 6 DM-i, aiming to create a product lineup that aligns with local consumer preferences [6][8]. - The K-Car segment, which accounts for 35% to 40% of the Japanese market, is a key focus for BYD, as the K-EV offers a pure electric range of 180 kilometers and features that differentiate it from traditional small displacement fuel vehicles [10][11]. Group 3: Sales Performance and Future Plans - Since entering the Japanese market, BYD has sold approximately 7,100 vehicles, which is modest compared to its performance in other global markets [10][13]. - BYD plans to expand its product offerings in Japan to 7 to 8 models by 2027 and aims to increase its sales points from 66 to 100 within the year [8][10]. - In September, BYD's monthly sales in Japan exceeded 800 units, indicating growing brand recognition and acceptance in the market [13].
宝马补的第二堂课,从Momenta开始
Jing Ji Guan Cha Bao· 2025-07-15 06:52
Core Viewpoint - BMW has announced a partnership with Chinese autonomous driving company Momenta to develop a new generation of intelligent driving assistance systems, starting with the 2026 domestic iX3 model, marking a strategic shift towards local collaboration in the Chinese market [2][6]. Group 1: Partnership and Strategic Shift - The collaboration with Momenta, rather than a traditional supplier like Bosch, highlights BMW's need for a partner that can quickly adapt to the Chinese market while meeting BMW's stringent safety standards [3][5]. - Momenta, established in 2016, has a strong foundation in AI-driven intelligent driving technology and has also partnered with Mercedes, making it a suitable choice for BMW [3][4]. - This partnership reflects BMW's cautious approach to technology deployment, emphasizing safety and reliability over rapid market entry [5][6]. Group 2: Technical Integration and Market Strategy - The AI-assisted driving system from Momenta will be deeply integrated with BMW's chassis systems, allowing real-time adjustments to suspension and vehicle dynamics during maneuvers [4][5]. - The system will initially be exclusive to domestic models like the new iX3, indicating BMW's cautious strategy of localized testing before broader implementation [5][6]. - BMW's decision to collaborate with a younger Chinese tech company instead of established international suppliers signifies a shift in understanding the automotive market dynamics, where manufacturers must engage with cutting-edge technology ecosystems [5][6]. Group 3: Long-term Vision and Market Position - This collaboration is seen as a long-term strategic adjustment for BMW, aiming to balance driving pleasure with advanced intelligent driving features [6]. - BMW's approach prioritizes thorough validation of technology over rapid deployment, reflecting a commitment to consumer safety and reliability [5][6]. - The success of this partnership could provide valuable insights and methodologies for BMW's future global intelligent driving strategy [6].