长沙晚报掌上长沙1月8日讯（通讯员 刘妍妍 全媒体记者 范宏欢）当90后的保温杯里常驻枸杞，当熬夜 族的搜索框高频弹出"补气血"的关键词，传统滋补行业正悄然迎来一场代际消费革命。 近日，央视知名主持人朱迅与月亮姐姐组成"养生闺蜜团"，走进湖南喜纯生物科技有限公司（以下简 称"喜纯"）位于山东的自建工厂，以"透明生产、安心滋养"为主题展开实地探访，深度揭秘这家新中式 滋补品牌的品质密码，"古方新制"的标准化实践引发网络热议。 从"看不见"到"全透明"，破解信任难题 当前传统膏方行业仍处于"小而散"的发展阶段，喜纯的透明化实践与现代化标准，不仅为自身赢得了市 场信任，更为整个行业提供了可复制的升级路径——从"传统作坊"迈向"现代工厂"，从"经验驱动"转 向"标准引领"。 锚定湘药优势，迈向"品牌与产品双轮驱动" 立足湖南中医药产业优势，喜纯秉持"新中式滋补生活倡导者"核心方向，持续探索传统养生智慧与现代 需求的契合点。 针对行业原料质量不均、初加工标准化不足等问题，公司将依托湖南道地药材资源，搭建初深加工工 厂，集聚配套企业，构建"种植—初加工—精深加工—终端产品"全链条溯源体系。 "未来喜纯将重点推进两项战略升 ...

Group 1 - The baking industry is undergoing a rapid reshuffle, with many well-known brands closing stores due to high rent and labor costs, leading to 95,000 closures in 2024, despite the industry still growing at 5.2% to reach 110.5 billion yuan [3][4]. - Tesla's restaurant in Los Angeles generated $47,000 in just six hours, with plans to open in Shanghai next year, but faces challenges in adapting to Chinese cuisine [5]. - The powdered noodle market is expanding, with a projected market size of 227.5 billion yuan in 2024 and over 1 million stores by 2025, driven by product innovation and regional specialties [7]. Group 2 - The summer beverage market is shifting towards health-focused Chinese herbal drinks, with significant sales growth and a projected market size exceeding 10 billion yuan by 2028 [8][13]. - The sugary tea market is experiencing a resurgence, with the market size expected to be twice that of unsweetened tea from 2023 to 2025, driven by traditional brands and innovative products [9]. - The salt soda, originally a labor product, is gaining popularity among young consumers, but faces challenges in seasonal demand and regional distribution [10]. Group 3 - The carbonated beverage market is intensifying competition, with local brands like Yuanqi Forest and Zhenzhen launching innovative products to capture market share from Coca-Cola and Pepsi [11]. - The Chinese coffee market has surpassed the U.S. in the number of coffee shops, with a projected market size exceeding 220 billion yuan by 2025 [17]. - The herbal beverage market is rapidly growing, with a projected size of 150 billion yuan by 2023, but faces challenges of formula homogenization [31]. Group 4 - The energy drink market is expected to maintain high growth, with a projected CAGR of 10.9% from 2020 to 2024, driven by increasing demand among young consumers [23]. - The trend of large-sized beverages is rising, particularly in lower-tier cities, with a focus on cost-effectiveness and shared consumption [10]. - The "current milk drink" category is emerging as a new trend, with brands leveraging social media and health attributes to attract young consumers [24]. Group 5 - The herbal drink market is seeing a surge in interest, with companies like Weiwei launching new products that emphasize natural ingredients and health benefits [44]. - The trend of "functional juices" is gaining traction, with products like HPP ginger drinks becoming popular among young consumers [42]. - The market for GABA-based sleep aid beverages is growing, but faces challenges in consumer education and product efficacy [22].