Core Viewpoint - LeShuShi (02698) has seen a stock price increase of over 4%, currently trading at 31.28 HKD, with a trading volume of 19.53 million HKD. The company has fully exercised its over-allotment option, raising a net amount of 345 million HKD from the IPO, bringing total fundraising to 2.738 billion HKD [1]. Company Summary - LeShuShi has fully exercised its 15% over-allotment option, involving a total of 13.6326 million shares at an offer price of 26.20 HKD [1]. - The company focuses on the hygiene products sector in emerging markets, particularly in Africa [1]. - The company is backed by SenDa Group, which may present future integration opportunities with fast-moving consumer goods assets [1]. Industry Summary - According to CITIC Securities, the penetration rates for baby diapers and sanitary pads in Africa are approximately 20% and 30%, respectively, compared to 70%-90% in mature markets, indicating significant growth potential [1]. - The rapid economic growth in emerging markets is expected to drive an increase in penetration rates for hygiene products [1]. - LeShuShi aims to further expand in Latin America, Central Asia, and North and South Africa, leveraging its manufacturing and channel expertise [1].