Core Viewpoint - The company, Zhenjiu Lidu, has seen its stock price increase by over 4% despite a significant decline in its expected revenue and profit for the first half of the year [1]. Financial Performance - Zhenjiu Lidu forecasts revenue between 2.4 billion to 2.55 billion yuan, representing a year-on-year decline of 38.3% to 41.9% [1]. - The company's net profit attributable to shareholders is expected to decrease by 23% to 24% year-on-year [1]. - Adjusted net profit is anticipated to decline by 39% to 40% year-on-year [1]. Market Response - The stock price of Zhenjiu Lidu rose by 4.34%, reaching 7.46 HKD, with a trading volume of 52.5693 million HKD [1]. - CICC noted that the company's earnings forecast is slightly below expectations, primarily due to further sales pressure on products in the second quarter [1]. Product Strategy - Zhenjiu Lidu launched a strategic new product called "Dazhen" in June, which has seen successful recruitment of distributors [1]. - The success of "Dazhen" is attributed to its small distributor quotas, low capital requirements, substantial channel profits, and aggressive marketing efforts, attracting both industry and non-industry clients [1]. - The company is implementing multiple strategies to adapt to industry changes, with expectations of improvement in the second half of the year driven by new product contributions [1].