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向“新”而行 消费市场风光“郑”好
Sou Hu Cai Jing· 2025-10-31 05:12
Core Insights - Zhengzhou's consumer market is experiencing significant growth and vitality, driven by new commercial landmarks, pop-up stores, and themed events that showcase the city's potential [1][2][3] Group 1: New Landmarks and Consumer Engagement - The newly opened landmark, Baidu·New Image, attracted over 100,000 visitors on its opening day and surpassed one million visitors within ten days, indicating strong consumer interest [2] - The upcoming Zhengzhou Youth Tribe Cultural Street, set to open in December, will feature a 50,000 square meter area with six functional zones, aiming to enhance the city's cultural and commercial landscape [3] Group 2: Innovative Retail Formats - Pop-up stores featuring popular brands are becoming a trend in Zhengzhou, effectively capturing consumer interest and driving foot traffic in commercial areas [5][6] - The BLACKPINK-themed pop-up store and the Mijue Ice City pop-up have successfully attracted large crowds, demonstrating the effectiveness of limited-time offerings in engaging consumers [5][6] Group 3: Themed Events and Consumer Experience - The recent Bread Festival showcased nearly 80 brands, highlighting the diversity and creativity in Zhengzhou's food scene, which is contributing to the city's vibrant consumer culture [6][7] - Events like the "Sweet Full MIXC·Zhengzhou First Dessert Festival" and the "2025 HOCH Hamburger Festival" have drawn significant attendance and sales, reflecting the growing trend of experiential consumption in the city [7]