消费新势力
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向“新”而行 消费市场风光“郑”好
Sou Hu Cai Jing· 2025-10-31 05:12
本报记者 孙婷婷 文/图 新模式注入新流量 "近两年,郑州一直在上新地标,像郑东万象城、亳都·新象等,我都会和爱人前去打卡。""感觉郑州每 个周末、节假日都有不一样的主题活动,上周末,我和朋友去了面包节。" 郑州消费市场的新风光,一直在热气腾腾地续写:商业地标接连舒展新颜,呈现实力;快闪店铺化身流 动惊喜,充满魅力;特色主题活动轮番登场,散发活力……这些消费新势力展现出郑州消费市场的巨大 潜力和旺盛活力。 新地标展现新活力 "上午,领略街区的建筑之美,寻找好机位打卡拍照;中午,找一个首进郑州的餐饮品牌,享受不一样 的舌尖味道;下午,喝一杯来自美国加州的皮爷咖啡,感受新潮的国际范儿;傍晚,漫步在千年城墙脚 下,聆听一场轻松惬意的音乐会……"这是上周末,李迎超和女朋友玩转亳都·新象的攻略。 正如这对情侣打卡奔赴一样,不少市民、游客也怀揣着好奇,穿梭于亳都·新象,上一秒穿越历史、下 一秒拥抱潮流,沉浸于商都郑州的繁华风貌。这里,位于商代城垣遗址旁,连片青砖黛瓦交织出历史肌 理,是千年商都底蕴的鲜活见证;这里,追求多业态共生共荣,涌现多个华中和河南首进品牌,为郑州 消费市场注入新动能。 飘红的数据,恰是亳都·新象这座 ...
2025“消费新势力”案例火热征集进行中!
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-28 10:17
Group 1 - In 2025, consumption is a key driver of global economic growth, undergoing significant transformation with a focus on boosting domestic demand and expanding service consumption [1] - The market is witnessing intense competition in offline retail, with brands that adhere to long-term strategies thriving while those chasing immediate growth struggle [1] - Customized and experiential consumption is gaining popularity, with a shift towards value-for-money and quality consumption trends [1] Group 2 - The "2025 New Consumption Conference" will focus on "Cross-Border Growth and Integrated Innovation," bringing together representatives from various consumer brands and investment institutions to discuss industry trends and growth strategies [2] - The conference will evaluate consumer industry enterprises based on five dimensions: market competitiveness, product growth potential, model competitiveness, brand influence, and capital attention [2] Group 3 - Various award categories will be established, including "Annual Brand Case," "Growth Enterprise Case," "Outstanding Service Enterprise Case," "Industry Innovation Case," "Value Investment Institution Case," and "Consumption Technology Case" [4] - The application period for the 2025 Consumption New Forces cases is from October 28 to November 30, with results announced on December 7 [4][5]
广元持续完善扩大消费长效机制 消费“新势力”正在崛起
Si Chuan Ri Bao· 2025-09-10 06:39
Group 1 - The core viewpoint of the article highlights the booming tourism and consumption in Guangyuan, particularly driven by the opening of the Daxu Road Night Three Kingdoms City, which has become a popular destination since mid-August [3][4] - Guangyuan's social retail sales reached 31.44 billion yuan from January to July, showing a year-on-year growth of 5.9%, surpassing the national and provincial average growth rates, indicating that consumption is a key driver of economic development in the region [3][5] - The Daxu Road Night Three Kingdoms City has an average daily foot traffic of over 30,000 visitors, establishing itself as a new landmark and enhancing the city's appeal [5][6] Group 2 - Guangyuan has introduced over 20 unique consumption scenarios, including the Wuzhao Tian Street, which integrates Tang culture and has attracted over 30,000 visitors on its opening day, generating more than 600,000 yuan in sales [4][5] - The city is promoting the integration of commerce, culture, and tourism, leveraging local historical and cultural elements to create immersive experiences and expand employment opportunities [5][6] - Guangyuan is actively developing new consumption models such as "emotional consumption" through e-commerce and live streaming, with a total online transaction volume of 7.198 billion yuan from January to July, reflecting a year-on-year increase of 8.27% [6]