Core Insights - Shaanxi's retail sales of consumer goods reached 577.98 billion yuan in the first half of the year, with a year-on-year growth of 6.9%, surpassing the national average by 1.9 percentage points, ranking fifth in the country [1] - The strong consumer market is largely driven by the continuous implementation of "two new" policies, including the expansion of the old-for-new appliance program and the launch of new subsidies for digital products [2] - The combination of old-for-new policies and e-commerce promotions has significantly boosted online consumption, with retail sales through public networks increasing by 23.6%, the highest level in nearly four years [2] Policy and Market Dynamics - The strong policy support has effectively stimulated consumer willingness and enthusiasm, with new scenarios and business formats emerging to further energize the market [3] - Traditional culture and modern technology are being integrated, enhancing consumer experiences and increasing secondary spending, as seen in tourist attractions like the Big Wild Goose Pagoda [3] - Consumption is becoming a key driver of economic growth and a catalyst for improving quality of life, with Shaanxi continuously innovating promotional activities to unlock consumer potential [3]