Core Viewpoint - During the "14th Five-Year Plan" period, consumption has become a crucial driver of China's economic growth, contributing over 50% to GDP growth, with expectations for final consumption expenditure to account for approximately 55% of GDP in 2024 [1][2] Consumption Contribution to Economic Growth - Final consumption expenditure's contribution to GDP growth has stabilized between 55% and 60%, significantly surpassing investment and net exports, establishing it as the primary driving force of the economy [2] - In 2024, the total retail sales of consumer goods are projected to reach 48.8 trillion yuan, reflecting a 3.5% increase from the previous year, with service retail sales growing at a remarkable rate of 6.2% [2] - The shift from "material consumption" to "service consumption" indicates a profound transformation in consumption structure, with service consumption becoming a key marker of consumption upgrading [2] Changes in Consumption Structure - Service consumption has seen a notable increase, with significant growth in expenditures on education, healthcare, culture, and tourism [3] - Health and safety expenditures are rising, with per capita healthcare spending increasing by 1.3% in 2024 [3] - The emergence of intelligent and green consumption is evident, with new energy vehicle production increasing by 38.7% in 2024 [3] - There is a growing awareness of long-term value in consumption, with per capita service consumption expenditure reaching 46.1% of total consumption in 2024 [3] Consumer Behavior and Expectations - Consumers are increasingly seeking higher quality of life and personal development, shifting from short-term satisfaction to long-term value [4] - There is a heightened demand for transparency, fairness, and safety in transactions, with consumers expecting better protection of their rights [4][5] Policy Recommendations for Future Consumption Growth - The government should focus on solidifying employment and income foundations, enhancing social security systems, and optimizing the business environment to stabilize expectations and boost consumer confidence [6][7] - Policies should aim to break down structural barriers, enhance consumer rights protection, and improve regulatory efficiency to facilitate consumption [8][9] - Emphasis on expanding service consumption and optimizing supply-demand coordination is essential for future growth [9][10] Overall Economic Outlook - The consumption market in China has significant potential for growth, but structural challenges remain, such as high savings rates and the need to enhance consumer motivation [6][10] - The transition from high savings to high consumption is crucial for creating a virtuous cycle that supports long-term economic stability [10]

Core Insights - Shaanxi's retail sales of consumer goods reached 577.98 billion yuan in the first half of the year, with a year-on-year growth of 6.9%, surpassing the national average by 1.9 percentage points, ranking fifth in the country [1] - The strong consumer market is largely driven by the continuous implementation of "two new" policies, including the expansion of the old-for-new appliance program and the launch of new subsidies for digital products [2] - The combination of old-for-new policies and e-commerce promotions has significantly boosted online consumption, with retail sales through public networks increasing by 23.6%, the highest level in nearly four years [2] Policy and Market Dynamics - The strong policy support has effectively stimulated consumer willingness and enthusiasm, with new scenarios and business formats emerging to further energize the market [3] - Traditional culture and modern technology are being integrated, enhancing consumer experiences and increasing secondary spending, as seen in tourist attractions like the Big Wild Goose Pagoda [3] - Consumption is becoming a key driver of economic growth and a catalyst for improving quality of life, with Shaanxi continuously innovating promotional activities to unlock consumer potential [3]

Group 1 - The concept of "consumption-driven" economic growth does not exist in the long term, as economic growth fundamentally relies on investment [2][3][5] - The relationship between consumption and investment is not a zero-sum game; rather, they complement each other in the long run [8][9] - China's consumption rate is often perceived as low, but data suggests it may actually exceed that of the United States when considering different consumption structures and price levels [13][15][16] Group 2 - The current measures to stimulate consumption need further research to assess their effectiveness, as the average final consumption rate in China has fluctuated around 54% over the past decade [24][26] - Infrastructure investment is proposed as a primary driver for economic growth, creating a virtuous cycle of income and consumption [30][31] - The government is encouraged to initiate large-scale infrastructure projects similar to the previous 4 trillion yuan stimulus plan to address economic challenges [36][37]