Group 1 - New home sales in the U.S. for July exceeded market expectations, with a seasonally adjusted annual rate of 652,000 units, surpassing the economist forecast of 630,000 units [1] - The report indicates that demand is strongest in the western region, while the southern and midwestern regions experienced declines [1] - The reliance on price reductions and incentives is increasing, with 66% of home builders offering promotional measures, the highest level since the pandemic began [4] Group 2 - The inventory of completed new homes has reached its highest level since 2009, leading to pressure on home builders to manage stock [4] - The median sales price of new homes in July fell nearly 6% year-over-year to $403,800, marking the lowest July level since 2021 [4] - New home sales prices have been below the median price of existing homes for four consecutive months [4] Group 3 - In terms of regional performance, new home sales in the western region increased by 11.7%, while the southern and midwestern regions recorded declines [5] - The report shows that the inventory of new homes for sale, including those not started and under construction, slightly decreased to 499,000 units, but remains close to the highest level since 2007 [8]