新情感时代
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“新情感经济时代”已经降临?
Jing Ji Guan Cha Wang· 2025-11-14 14:58
Core Insights - The younger generation is constructing a new spiritual world on an emotional level, moving away from the lofty ideals of previous generations and building their own "abstract world" within a digital and communal context [2][5] - "Molecular communities" have emerged, characterized by small yet cohesive groups that foster emotional connections and create a new type of "emotional economy" centered around shared experiences [2][6] - The phenomenon of emotional engagement in activities like concerts and fan culture is reshaping how individuals express emotions and find value, signaling the arrival of a "new emotional economy era" [2][6] Emotional Economy - The younger generation is increasingly willing to invest financially in their emotional interests, such as purchasing merchandise related to their favorite anime or characters, indicating a tighter bond between emotion and economic activity [6][7] - This emotional investment serves as both an escape from the constraints of reality and a means of spiritual elevation, as they seek spaces where they can express their identities freely [7][8] Community and Belonging - The rise of "molecular communities" reflects a shift towards highly specialized interest groups, where individuals find belonging and connection in a fragmented social landscape [9][16] - Events like concerts and fan conventions provide a sense of collective experience, allowing individuals to feel part of something larger, countering feelings of isolation [10][11] Cultural Dynamics - Shanghai has emerged as a hub for "2.5D" culture, blending commercial and cultural elements that resonate with the younger generation's desire for tangible experiences [17][18] - The city's openness to diverse cultural influences has facilitated the rapid acceptance of Japanese "2D" culture, making it a mainstream aspect of youth culture [18][19] Future Considerations - The ongoing evolution of digital culture and community structures raises questions about how these "molecular communities" can integrate into broader societal frameworks without losing their unique identities [16][25] - The potential emergence of new cultural forms driven by advancements in technology, such as AI, may redefine the landscape of emotional engagement and community building in the future [25][26]
专访许纪霖:氪爆谷子、疯抢演唱会门票,年轻人逃进“抽象世界”
经济观察报· 2025-11-06 11:56
Core Viewpoint - The article discusses how the current generation is constructing a new emotional world, moving away from the grand narratives of previous generations and creating their own "abstract world" within a digital and community-oriented context [2][3]. Group 1: Emotional Economy and Community - The younger generation is building "molecular communities" that are small in scale but possess strong cohesion and productivity, particularly in areas like concerts and fan culture [3][4]. - These communities create a new type of "emotional economy" centered around resonance and presence, providing individuals with a sense of being seen and shared life experiences [3][4]. - The phenomenon of emotional expression and value attribution is reshaping how individuals connect and find meaning in their lives, signaling the arrival of a "new emotional economy era" [3][4]. Group 2: Abstract Worlds and Escapism - Young people are moving away from abstract ideals and grand narratives, preferring to engage with concrete, relatable experiences in their daily lives [7][8]. - They have constructed their own "abstract world" through practices like cosplay, virtual reality, and participation in 2.5D culture, which serve as both an escape and a means of spiritual elevation [8][12]. - This "abstract world" is characterized by a lack of traditional religious or ideological frameworks, instead focusing on personal experiences and emotional engagement [8][9]. Group 3: Social Dynamics and Community Structures - The article highlights a shift from traditional public participation to a more atomized individual existence, where young people find connection in specific cultural communities rather than broader societal narratives [21][24]. - These "molecular communities" provide a sense of belonging and emotional support, allowing individuals to resist loneliness and find motivation in their lives [24][25]. - The challenge remains in how these communities can integrate into a larger societal framework without losing their unique identities [25]. Group 4: Cultural Context and Shanghai's Role - Shanghai is identified as a cultural hub for the younger generation, particularly in the realm of 2D and virtual culture, due to its historical openness to diverse influences and practical engagement with daily life [26][27]. - The city's cultural characteristics align with the younger generation's preference for concrete experiences over abstract ideals, making it a fertile ground for the growth of new cultural expressions [27][28]. - The article suggests that Shanghai's unique blend of cultural traditions and its acceptance of global influences contribute to its status as a "two-dimensional capital" [29][30].