不少人注意到，有着"互联网原住民"之称的"00后"，近来有一部分人开始从线上消费转战线下逛街了。 中国百货商业协会调查显示，2024年，66%的受访企业表示调改升级事件同比增多。什么样的"爆改"，能真正赢得消费者青睐？ 传统商场变得时尚、轻盈 冬日的北京寒风凛冽，王府井喜悦购物中心里却是人气爆满的火热景象：1万多平方米的"二次元主题街区"人头攒动，不少商店门前排起 长队，年轻人兴奋地抽取盲盒、交换"谷子"。 由"北京新燕莎金街购物中心"升级改造而来，王府井喜悦购物中心自2023年底亮相以来，迅速成为"Z世代"消费者追逐的潮流新地标。"喜 悦的二次元商店特别集中，我和朋友几乎每周末都来买IP周边。""00后"女生齐玥含说。 "我们引入国潮文化、二次元、独立主理人品牌，打破传统商场'老旧'的刻板印象，营造年轻、时尚、潮流的体验空间。"王府井喜悦购物 中心总经理助理张孟久说，今年以来商场销售额和客流显著提升。 当前，不少传统百货正通过提升"IP浓度"、打造二次元业态等方式，吸引年轻消费者"重返商场"。 例如，上海百联ZX创趣场聚焦二次元经济，引入动漫周边、IP主题餐厅等新业态，2024年举办各类活动近700场，全年 ...

东城区黑芝麻胡同小学的摊位前挂着"月兔古镇-寻灯之旅"大幅海报。这是该校学生范怡兰利用AI工具 创作的动漫故事，她在现场还展示了动漫故事主人公的卡牌、徽章、冰箱贴、书签等周边。石景山古城 第二小学的学生付恬静、吴昊阳和徐屹然正在摊位前推销三人合作编写的小故事书《墨痕》。 付恬静告诉记者，这是自己原创的剧本，讲述了爷爷林砚山和孙女林晓雨从观念不同产生分歧到互相理 解，最后将传统文化与数字技术相结合，助力传统文化传承的故事。吴昊阳也一脸骄傲地表示，《墨 痕》里所有的图片都是自己画的。 新京报讯（记者杨菲菲）头戴VR眼镜沉浸式体验不同的世界，逛集市"购买"学生原创的动漫周边，手 持锯子等工具亲手制作木质梳妆盒……11月22日，2025年北京市中小学生科技创客活动在市少年宫开 幕，全市400余名中小学生在不同的项目里体验科技的魅力。 当天下午2点，在少年宫一层的"创客集市"上，来自不同学校的学生们在一个个摊位前摆上了自己的作 品。 当天下午，北京景山学校南校区六年级学生张煦恩和北京市朝阳区实验小学五年级学生鲍睿辰正手持遥 控器进行航海模型练习。张煦恩从8岁开始学习航模至今已有三年，"课程很有意思，不仅可以动手制作 航 ...

许纪霖观察到，这一代人正试图在情感层面建构出一个新的精 神世界：他们告别了上一代人奉信的崇高观念，却在数字化与 社群化的语境中，重新搭建了属于自己的"抽象世界"。 作者： 李佩珊 封图：本报资料室 "50后"许纪霖，在长达四十年的学术生涯中，始终穿行于两条路径之间：作为思想史学者，他自20世纪80年代起在启蒙与儒家之间的思想对话中占据 重要位置，深植于中国现代思想的谱系之中；作为他长期研究对象——公共知识分子中的一员，他始终对社会现场保持某种热忱，从未放弃对时代的观 察与回应。近年来，他的目光越发投向一个没有进入主流学术现场，但实则至关重要的议题：年轻人到底在想什么？他们真正需要的是什么？ 在上一篇专访中，许纪霖以"懂我"与"陪伴"两个关键词，勾勒出这一代人的精神底色。他们主动告别宏大叙事，更倾向在轻盈、流动、短效的情绪机制 中安顿自身，"情绪"逐渐取代"情感"成为主导经验，"轻资产关系""搭子文化""树洞式共情"构成了一种去深度、低承诺却高频运转的精神自保方式。 而在本篇访谈中，我们将进一步深入这些情绪如何被具象化：它们以何种方式凝聚为社群，又如何构成某种意义上的"精神性"结构。 许纪霖观察到，这一代人正试 ...

Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The report highlights significant differentiation within the industry, particularly noting that the card category is under pressure. The performance of various segments, such as the toy industry and light medical beauty, shows strong growth, with companies like Xiaocaiyuan and Xinyang achieving notable revenue and profit increases [4][45] - The report indicates that the social services sector has underperformed compared to the broader market indices, with specific recommendations for investment in tourism, education, catering, and beauty care sectors [5] Summary by Sections 1. Toy Industry - In July 2025, the online sales of the toy category maintained steady growth, with a total sales amount of 1.23 billion yuan, representing a year-on-year increase of 29% [16] - The performance of various toy subcategories was strong, with blind boxes and anime peripherals showing significant growth rates of 55% and 70% respectively [17][21] - The number of offline toy stores reached 3,865, with a net increase of 131 stores, and the overall offline store efficiency grew by 8% year-on-year [28] 2. Xiaocaiyuan - Xiaocaiyuan achieved a revenue of 2.714 billion yuan in the first half of 2025, a year-on-year increase of 6.52%, and a net profit of 382 million yuan, up 35.66% [34][35] - The company’s gross margin improved to 70.46%, a historical high, and employee costs as a percentage of revenue decreased to 24.56% [34][40] - The company plans to accelerate its store opening pace, aiming to exceed 800 stores by the end of 2025 and reach a thousand-store scale by 2026 [34][42] 3. Xinyang - Xinyang's light medical beauty chain business saw revenue of 144 million yuan in Q2 2025, a remarkable year-on-year increase of 426% [45] - The company has expanded its operational scale, with 31 stores across 9 cities, and 25 stores generating positive cash flow [45][48] - The upcoming launch of the NAN beauty brand is expected to enhance market presence, with five new products set to be released [56][59] 4. Travel and Consumer Services - The report notes that the social services sector has lagged behind the broader market indices, with specific sectors like education and sports showing stronger performance [5][26] - Domestic air travel has seen a slight increase, while international flights have decreased, indicating a mixed recovery in the travel sector [60][64] - Visitor numbers to Hong Kong from the mainland and globally have shown positive trends, with a week-on-week increase of 15.4% and 16.9% respectively [65][67]

Group 1 - Emotional value is driving consumer growth, with 99.9% of respondents willing to pay for emotional value, particularly for "emotional support" services [1] - The domestic healing economy market has reached 10 trillion yuan, growing at an annual rate of 10% globally, with healing home products seeing sales growth exceeding 40% [1][5] - The rise of emotional consumption is influencing retail business models, with shopping centers needing trendy brands to attract more foot traffic [1] Group 2 - Emotional consumption is becoming a necessity, with the proportion of spending on emotional consumption increasing by nearly 8 percentage points among those spending 21%-30% of their total [3] - The distribution of trendy toy brands is widespread, with over 350 stores operating in Shanghai, reflecting structural changes in the Chinese consumer market [3] - The healing economy is a significant segment of "new Chinese consumption," with a focus on cultural narratives and the aesthetics of slow living [5] Group 3 - The global healing economy is expected to reach $7 trillion by 2025, with the essential oil massage industry projected to reach $34.6 billion by 2030 [5] - The rise of the healing economy is driven by a shift from functional needs to emotional healing, particularly among Generation Z [5] - The market for aromatherapy is rapidly growing, with annual consumption growth rates of 20%-30%, and a "SPA + retail" model emerging [5]

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Views - The return of everyday dining and the rise of home-cooked meals are significant trends, with the market for casual dining exceeding 1.2 trillion RMB, emphasizing high cost-performance [5][58] - The creator economy, particularly in the music streaming sector, is experiencing stable growth, with platforms enhancing their bargaining power through non-music content [22][24] - The casual dining market is projected to grow at a compound annual growth rate (CAGR) of 9.1% from 2023 to 2028, reaching 55.87 billion RMB by 2028 [56][58] Summary by Sections 1. Trend in Casual Dining - The average spending on Chinese dining has decreased from 87.6 RMB in 2023 to 79.2 RMB in 2024, a decline of 9.6% [53][55] - The casual dining market is characterized by a shift towards high cost-performance and practicality, with a significant increase in home cooking frequency [53][56] - The market for affordable casual dining (under 100 RMB per meal) is the largest segment, accounting for 88.7% of the total dining market, with a current size of 36.18 billion RMB [56][58] 2. Creator Economy and Music Streaming - The global music streaming market is projected to reach over 20.4 billion USD in 2024, with a year-on-year growth of 7.3% [27][30] - Subscription users in the music streaming sector are expected to grow to 263 million in 2024, reflecting an increase of 11% year-on-year [30] - Spotify's market penetration in emerging markets is driving user growth, with a CAGR of 35% from 2021 to 2025 [26][30] 3. Trends in Toy and Creator Economy - The online sales of trendy toys in June 2025 reached 1.348 billion RMB, with a year-on-year growth of 16% [12][14] - The sales of blind boxes and plush toys showed strong performance, with blind boxes growing by 109% year-on-year [12][13] - The creator economy is bolstered by the growth of non-music content, enhancing platforms' bargaining power [22][24] 4. Beauty and Personal Care Market - The skincare market on Tmall has seen a concentration increase, with the top 20 brands accounting for 46.2% of the total GMV [66] - Domestic brands have seen a decline in both quantity and market share, while international brands have experienced double-digit growth [66][67]

Core Viewpoint - The article highlights the surge of cross-dimensional consumption in Shanghai, driven by various IP-themed events and activities, particularly during the summer season, indicating a significant shift towards integrating culture, commerce, tourism, and exhibitions [1][4]. Group 1: Events and Activities - The "Shanghai Summer International Consumption Season" was launched on July 4, 2025, introducing the first "Shanghai Summer International Anime Month" to attract young consumers [1][4]. - The "Shining! Dimension Festival 2.0" commenced on June 27, attracting a large number of young fans, with sales exceeding 10 million yuan within the first few days [2][3]. - Various shopping centers in Shanghai are hosting numerous IP-themed pop-up events, with a focus on creating engaging consumer ecosystems [1][3]. Group 2: Consumer Behavior - A significant portion of the consumer base, approximately 70%, comes from outside an 8-kilometer radius, indicating that shopping centers are becoming key gathering places for anime and gaming enthusiasts [3][5]. - Consumers are increasingly traveling long distances, often carrying luggage filled with merchandise, showcasing the popularity of IP-related products [3][5]. Group 3: Industry Trends - The IP consumption market is expected to enter a trillion-yuan industry phase by 2024, with a growing emphasis on creating unique consumer experiences in shopping malls [4][6]. - The integration of IP culture into commercial spaces is seen as a way to attract younger demographics and enhance overall foot traffic [5][7]. - The rise of "Guziko" stores, which sell derivative products from anime and games, is noted, but there are concerns about their sustainability without a strong cultural atmosphere [6][7]. Group 4: Future Outlook - The article suggests that while the current trend of IP and anime-related activities is beneficial for driving foot traffic, the challenge lies in maintaining long-term consumer engagement and operational efficiency [7][8]. - Companies are expected to continue innovating in their offerings and experiences to capitalize on the popularity of IP culture and ensure sustained commercial vitality [7][8].

Group 1: Core Insights - Shenzhen has launched a comprehensive plan to boost consumption, focusing on four key product categories: artificial intelligence terminals, whole-home smart devices, modern fashion, and outdoor equipment [1] - The plan includes 39 specific measures aimed at addressing consumption market expansion and resolving existing bottlenecks [1][3] - Shenzhen's retail sales of consumer goods reached 1,063.77 billion yuan in 2024, marking a 1.1% increase from the previous year, with a notable recovery in the second half of the year [2] Group 2: Enhancing Consumer Capacity and Willingness - The plan emphasizes enhancing residents' income and employment, with measures including high-quality job promotion and multi-channel income increases [3] - Specific financial incentives are provided for talent recruitment, with subsidies of up to 30,000 yuan for undergraduates and 100,000 yuan for doctoral graduates [3] - The plan also aims to adjust minimum wage standards and support collective bargaining to improve wage levels for workers [3] Group 3: Expanding Quality and Diverse Consumption Supply - Shenzhen aims to promote artificial intelligence terminal consumption by rewarding high-quality products and supporting flagship stores in key locations [7] - The city encourages local fashion brands to enhance their market presence and develop limited edition products [7] - Outdoor equipment consumption will be fostered through events and the establishment of service centers, leveraging Shenzhen's natural resources [7][8] Group 4: Policy Support and Infrastructure Development - The plan includes measures to support foreign trade enterprises affected by tariffs, such as establishing themed display areas in shopping centers [11] - Shenzhen will facilitate participation in international exhibitions, providing financial support for companies attending overseas events [11] - The city is also promoting the use of REITs to enhance investment in consumption and cultural tourism infrastructure [12]

Core Viewpoint - Shanghai Solution International Forwarding Co., Ltd. positions itself as a modern logistics provider, akin to a caravan, facilitating global trade through specialized teams and premium shipping routes [1]. Business Overview - The company specializes in various logistics services, including truck transportation, warehousing, and international air freight [2][3]. Team and Operations - The professional team is likened to a resilient caravan, with experienced logistics experts navigating global trade challenges and adjusting strategies in response to trade barriers [4]. - Careful handling of goods is emphasized, with tailored protective measures for different types of cargo, ensuring safe transport from loading to customs clearance [4]. Shipping Routes - The company operates premium shipping routes that connect various regions, including: - JL Japan Airlines for high-end electronics and anime products from Japan [5]. - MU China Cargo Airlines for transporting a vast array of Chinese goods globally [5]. - 5J Cebu Pacific Airlines for delivering fresh fruits and handicrafts from the Philippines [5]. - GF Gulf Air for valuable products from the Middle East [5]. - CI China Airlines for cultural products and delicacies between regions [5]. - CZ China Southern Airlines for a comprehensive trade network across continents [5]. - AA United Airlines for facilitating trade with the Americas [5]. E-commerce Support - The company serves as a vital partner for e-commerce businesses, utilizing smart warehousing systems for efficient inventory management and quick sorting [6]. - Dedicated air freight services ensure priority delivery of goods, complemented by real-time tracking for customers [6]. - A reverse logistics system is established to address e-commerce return challenges, ensuring smooth trade cycles [6]. Global Coverage - The company has a wide-reaching global presence, with operations covering major cities in Australia, New Zealand, the United States, the United Kingdom, France, Germany, Scandinavia, Canada, the Middle East, India, and Southeast Asia [7].