新华财经上海7月10日电（谈瑞）最近两年毫无疑问是上海高端改善型新房项目的"大年"——2024年，上海3000万元以上新房成交套数达2530套，占全国的 61.6%。2025年上半年热度不减，从均价18.9万元／平方米的金陵华庭到19.5万元／平方米的绿城・潮鸣东方，动辄数十亿元的项目销售额正不断验证上海 高端改善型住宅市场异常充沛的购买力。 | 环间可售住宅 | | | | | | --- | --- | --- | --- | --- | | | 住宅 | | | 其中普通住宅 | | 区域 | 套数(套) | 面积(万㎡) | 套数 (套) | 面积(万㎡) | | 全市 | 60208 | 731.57 | 143762 | 1261.19 | | 内环以内 | 2896 | 60.81 | 613 | 5.87 | | 内外环间 | 9193 | 128.06 | 14289 | 122.58 | | 外环以外 | 48119 | 542.69 | 128860 | 1132.74 | 上海一手房库存情况，上海市房地产交易中心供图 从各区情况来看，新房库存情况不尽相同。 其中，浦东新区无论是库存套数 ...

Core Insights - The "May Day" holiday marks a crucial marketing period for the Guangzhou real estate market, particularly in the Haizhu District, which has become one of the most competitive areas for property sales in the city [1][2] - Haizhu District recorded an average transaction price of 7.6 million yuan for residential properties from January to April, ranking second in the city, while the new supply-demand ratio of 2.29 is significantly higher than other districts [1] - The district has a substantial inventory of 4,542 residential units with a depletion cycle of 14.7 months, indicating a competitive market ahead as more residential land parcels are expected to be supplied [1][2] Market Dynamics - New projects such as Greentown Fuxiangyuan and Yuexiu Jiangwan Chaoqi are set to launch in the first half of 2025, and developers are leveraging new regulations to expedite sales during the holiday [2][3] - The average price for new homes in Haizhu has seen a decrease, with some projects offering significant discounts to attract buyers, indicating a shift in market dynamics [2][5] - The introduction of new housing regulations on May 1 is expected to enhance the market's acceptance of compliant products, potentially increasing transaction volumes [7] Sales Strategies - Developers are adopting aggressive pricing strategies to boost sales, with some projects reducing prices significantly to stimulate demand during the holiday period [5][7] - The trend of "pre-holiday rush" sales has become common, with many new projects offering substantial discounts and incentives to encourage quick sales [3][5] - The overall market sentiment is optimistic, with an increase in buyer inquiries and a rise in transaction rates observed in the lead-up to the holiday [7]