Investment Rating - The investment rating for Hisense Visual is maintained at "Buy-A" with a target price of 27.98 CNY for the next six months [6][3]. Core Views - Hisense Visual reported a revenue of 27.23 billion CNY for H1 2025, representing a year-over-year increase of 7.0%, and a net profit of 1.06 billion CNY, up 26.6% YoY. In Q2 alone, revenue reached 13.86 billion CNY, with a YoY growth of 8.6%, and net profit of 500 million CNY, reflecting a 36.7% increase YoY [1][2]. - The company benefits from the domestic "old-for-new" policy, which stimulates demand in the television industry. Hisense, as a leading player, has seen a 24% YoY increase in domestic television retail sales in Q2 2025 [2]. - The company's gross profit margin improved by 1.4 percentage points YoY in Q2, driven by the sales of mid-to-high-end products like Mini LED TVs and supply chain optimization [2]. Financial Performance Summary - For 2025, the expected earnings per share (EPS) are projected to be 2.15 CNY, with net profits forecasted at 2.81 billion CNY, reflecting a growth rate of 25.0% [3][4]. - The company’s revenue is expected to grow from 53.62 billion CNY in 2023 to 73.06 billion CNY by 2027, indicating a steady growth trajectory [4][13]. - The net profit margin is projected to improve from 3.9% in 2023 to 4.7% in 2027, showcasing enhanced profitability [9][13].

Investment Rating - The investment rating for Hisense Visual is maintained at "Buy-A" with a target price of 27.80 CNY for the next six months [4]. Core Views - Hisense Visual reported a revenue of 58.53 billion CNY for 2024, representing a year-over-year increase of 9.2%. The net profit attributable to shareholders was 2.25 billion CNY, up 7.2% year-over-year. In Q4 alone, the company achieved a revenue of 17.88 billion CNY, a significant increase of 24.3% year-over-year, and a net profit of 0.94 billion CNY, which is a remarkable growth of 100.1% year-over-year [1][2][3]. Summary by Sections Financial Performance - In Q4, Hisense's domestic television sales increased by 14% year-over-year, driven by the "old-for-new" policy stimulating demand in the television industry. The company's global market share for television shipments reached 13.9%, an increase of 1.0 percentage points year-over-year [2]. - The net profit margin for Q4 was 5.2%, reflecting a year-over-year increase of 2.0 percentage points, primarily due to improved gross margins from high-end products and stable panel costs [2][3]. Cash Flow - The operating cash flow for Q4 increased by 100 million CNY year-over-year, attributed to rapid revenue growth. Cash received from sales and services rose by 340 million CNY year-over-year [3]. Future Outlook - The company is expected to benefit from ongoing product structure optimization and rapid growth in new display businesses, which include laser display, commercial display, cloud services, and chip businesses. EPS forecasts for 2025, 2026, and 2027 are 1.99 CNY, 2.19 CNY, and 2.45 CNY, respectively [3][4].