新能源汽车品牌健康度
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问界M9持续热销 强产品周期驱动盈利提升
Zhong Guo Zheng Quan Bao· 2025-11-28 00:47
Core Insights - The 2025 Guangzhou Auto Show is showcasing the Wanjie brand, with the Wanjie M9 model attracting significant attention and achieving over 260,000 cumulative deliveries, setting a new record for luxury vehicles in the 500,000 range [1] - In October, Wanjie performed exceptionally well in the luxury segment priced above 300,000, projected to capture approximately 21% of the luxury car market share for the year, disrupting the previous dominance of joint venture brands like BBA [1] - According to CITIC Securities' latest report, Wanjie is currently in a strong product cycle, with the M8 and the new M7 models maintaining high sales, leading to a qualitative leap in the company's profitability structure and enhancing its profit capacity [1] Brand Development - The Wanjie M9 ranks first in the Net Promoter Score (NPS) among all new energy vehicle models, according to J.D. Power's 2025 semi-annual research on the health of new energy vehicle brands [1] - The China Automobile Dealers Association reports that the Wanjie M9 has maintained the highest resale value for plug-in hybrid (including range-extended) models for three consecutive months [1]
杰兰路发布最新报告,问界蝉联品牌发展信心指数第一
Qi Lu Wan Bao· 2025-07-13 02:43
Core Insights - The report by Jielan Road highlights that Wanjie has emerged as a leader in brand development confidence among 65 mainstream electric vehicle brands, reflecting strong user confidence in its future growth [1][4] - Wanjie M9 achieved a high Net Promoter Score (NPS) of 85.2, ranking first in the mid-to-large SUV category and overall, showcasing its exceptional product appeal and user satisfaction [3][7] Brand Performance - Wanjie has delivered over 700,000 vehicles, significantly reshaping the luxury car market, and has maintained a leading position in multiple key metrics such as brand development confidence index and brand NPS [4][6] - The brand has consistently ranked first in the brand development confidence index for the second half of 2024 and the first half of 2025, indicating a strong trust from users in its brand building and future growth expectations [4] Product Excellence - Wanjie M9 has set a record for delivery speed in the Chinese luxury electric vehicle market, with over 200,000 units delivered, while Wanjie M8 has surpassed 40,000 units, dominating the 400,000 yuan market segment [6] - The 2025 model of Wanjie M9 features advanced technologies and luxurious experiences, including a comprehensive safety system and innovative design elements aimed at enhancing user comfort [9][10] User Trust and Service - Wanjie emphasizes safety as a core luxury aspect, establishing a new standard in intelligent safety systems that cover various protective domains [10] - The company has developed a robust service network with over 350 user centers and 600 experience centers across more than 220 cities, ensuring comprehensive support for users throughout the vehicle lifecycle [10]