新能源汽车轮胎

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品牌突围+智能升级 中国轮胎产业破局前行
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-10 22:53
Core Insights - The Chinese tire industry is at a critical juncture, facing significant challenges despite holding a 35% share of the global market, with over 50% of companies experiencing a decline in net profits [1][2] - The industry is grappling with issues such as overcapacity, trade barriers, and a general decline in profitability, with profit margins dropping from 5.3% in 2020 to less than 3% in 2023 [2][3] Industry Challenges - The tire industry is facing unprecedented challenges, including overcapacity leading to fierce competition, complex international relations creating trade barriers, and a situation where revenue growth does not translate to profit [2] - In the high-end passenger car original equipment market, China's market share is less than 10%, highlighting a structural imbalance [2] - The domestic market is suffering from severe overcapacity, with some production facilities operating at less than 60% capacity, and a rise in the number of tire stores closing due to credit issues [2] Brand Development and Market Positioning - The industry must shift its focus towards brand building rather than competing solely on price, as foreign brands dominate nearly 80% of market profits [3][4] - Continuous investment in research and development, product quality improvement, and service system establishment are essential for enhancing brand competitiveness [4] Opportunities in New Energy Vehicles - The growth of the new energy vehicle (NEV) market presents a new opportunity for the tire industry, with predictions of significant sales increases in the commercial NEV sector by 2025 [5] - Tire companies are encouraged to focus R&D efforts on NEVs and high-end passenger car tires to capture emerging market opportunities [5] Technological Advancements and Smart Transformation - A digital revolution is underway in tire manufacturing, with leading companies implementing smart manufacturing solutions that significantly enhance efficiency and reduce defect rates [6][7] - The integration of digital capabilities across the supply chain and production processes is becoming a core competitive advantage for tire companies [7] Global Strategy and Market Expansion - Chinese tire companies are adjusting their global strategies, moving from product export to brand establishment in international markets [7] - The establishment of production bases in regions like Africa demonstrates the industry's commitment to global expansion and competitiveness [7] Innovation and Performance Improvement - Innovations in tire performance, such as the development of liquid gold tires that improve fuel efficiency and reduce braking distances, are crucial for maintaining competitiveness [8] - The industry is encouraged to collaborate across the entire value chain to address international market challenges and enhance its influence in standard-setting [8]
新股前瞻|“壮年”玲珑轮胎(601966.SH)南下港股,全球布局进入深水区?
智通财经网· 2025-07-02 12:40
成立于1994年的国内轮胎龙头玲珑轮胎(601966.SH),如今已步入"壮年期"。继2016年7月在上交所主 板上市,时隔近10年后,正致力于实现全球发展的玲珑轮胎,终于将目光投去了香港。 日前,玲珑轮胎正式向港交所主板递交了上市申请。据招股书介绍,玲珑轮胎的产品组合包括广泛的乘 用及轻卡胎、卡客车胎及非公路胎,且拥有多种规格以适应不同的应用场景;而在品牌矩阵方面,公司 旗下品牌涉及了玲珑、利奥、御风、阿特拉斯、绿行及睿界。 按2024年的全球销量计算,玲珑轮胎已经是中国市场最大的OE轮胎(汽车厂商的原厂胎)制造商,置 于全球范围内也是排名第三的OE轮胎制造商。此外,如果将范围框定在新能源汽车领域,玲珑轮胎更 是已连续五年成为全球最大的OE轮胎制造商。 突出的市场地位,也为玲珑轮胎取得强劲的销售业绩提供了助力。2022-2024年,玲珑轮胎的核心财务 业绩保持增长态势。另外,值得一提的是,不仅是在国内市场高歌猛进,玲珑轮胎在海外的表现也渐入 佳境。而这或许便要归功于公司高度重视海外市场,此前,玲珑轮胎制定了"7+5"战略(即国内布局7个 工厂、海外布局5个工厂),持续推进全球化布局。截至去年底,玲珑轮胎已经 ...